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Las Cruces Rocket Blasts Online; Zia Country To Launch

99.5 The Rocket Online Zia Country KXPZ Las Cruces Bravo MicBravo Mic Communications Active Rock “99.5 The Rocket” KXPZ Las Cruces, NM will move its programming online on Tuesday, September 2.

The Las Cruces Sun-News reports the existing staff will remain with the company. APD/MD Lyndsey Kalson explained the move stating, “Technically, rock stations have never been money makers. We had the most fun, but didn’t make the most money. Classic rock does all right, but listeners want the new rock — Escape the Fate, Royal Blood, Five-Finger Death Punch.” The station’s programming will be located at TheRocketOnline.com.

The move will enable the company to launch Country “Zia Country 99.5“. The new format positions the station against Adams Radio Group’s “Your Country 103.9” KGRT-FM. The Zia name comes from the Native American tribe whose Sun symbol is on the New Mexico state flag.

KXPZ registered a 2.7 share in the Spring 2014 Nielsen Audio ratings. KGRT-FM was second in the market with a 10.0 share, but closing in on KXPZ sister Classic Hits “101 Gold” 101.1 KVLC for the market lead.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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