JVC has officially announced that 103.1 WOTW will launch as Country “103.1 The Wolf” at 1:03pm. In addition to the previous staffing announcements, the station will pluck the syndicated Bubba The Love Sponge for mornings from “CBS Sports 810/93.1” WRSO Orlo Vista.
JVC’s description of the new station is:
Soon to be Orlando’s hottest, most cutting edge country station. 103.1 “The Wolf” features the big bad wolf himself, “Bubba the Love Sponge”, in the morning and today’s hottest country music and throwbacks served up all day and night! Country music is today’s most popular radio format and 103.1 “The Wolf” plays the biggest country stars including Jason Aldean, Florida Georgia Line, Miranda Lambert, Luke Bryan, Kenny Chesney, Garth Brooks, Alan Jackson and more! Your home for country hits and throwbacks…is 103.1 “The Wolf”!
Leading up to the launch at 1:03pm, WOTW is looping promotional sweepers and music from other JVC owned stations.
Update 12/18: When JVC launches its new format on Friday at 1:03pm, it appears it will do so as Country “103.1 The Wolf“. Twitter and Instagram account are live with the new logo and positioning statement of “Orlando’s Country Hits and Throwbacks”. TheWolf1031.com was registered anonymously in November.
Update 12/15: JVC has closed on its purchase of WHKQ. The company will debut its new format on Friday, December 18, at 1:03pm.
In the interim the station will simulcast portions of the programming from iHeartMedia’s “Rumba 100” WRUM in order to transition the WHKQ audience over. JVC has also announced the following hires for their new station: Chris Ganoudis former GSM of Cox’ 98.9 WMMO joins as General Manager. Steve Avellone joins from iHeart as General Sales Manager. Shadow, former MD/Afternoon host at Cox Country “K92.3” WWKA and Murph Dawg, current PD/Afternoon host at sister “Party 105.3” WPTY-FM Long Island will lead the programming department.
With the change in ownership, the entire airstaff of “KQ 103” has been let go. Night host JJ Cardona posted the following farewell message:
Update 12/12: As JVC prepares to close on their acquisition of “KQ103” WHKQ Windermere/Orlando, co-owner Vic Canales has registered Party1031.com and OrlandosParty.com. JVC has reserved the WOTW call letters for when they close on their station, which doesn’t give away format connections to either Party or My Country.
Original Report 9/24: Cox Media Country “K92.3” WWKA Orlando may soon be gaining some in-market competition.
With JVC Media launching Rock “93.5 The Bar” WBGF in the West Palm Beach market yesterday we know can place potential ownership of the anonymous registration made on the same day in early August for MyCountry1031.com and 1031MyCountry.com.
JVC Media announced the purchase of Spanish CHR “KQ 103” 103.1 WHKQ Windermere for $10 million in early September. The company utilizes the “My Country” branding at 96.1 WJVC Center Moriches, NY and 102.3 WTRS Ocala, FL.
Orlando is one of the few markets remaining with only one in-market Country station. Hall Communications’ 97.5 WPCV Winter Haven covers much of the market, but does not primarily target advertisers in Orlando. WWKA is currently fourth in the market with a 6.3 share as of the August 2014 Nielsen Audio PPM ratings. WHKQ is currently 15th with a 2.4 share.