WBWR made its flip to Alternative "105.7 The X" at 3:00pm today. The gold leaning format is branded as "Columbus' Rock Alternative" and launched with Black Keys "Gold On The Ceiling", Lit "My Own Worst Enemy", and Franz Ferdinand "Take Me Out". Original Report 12:40pm: iHeartMedia Rock "105.7 The Brew" WBWR Hilliard/Columbus, OH is currently