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Another Rebranding For 103.9 Palm Springs - RadioInsight
After a couple weeks identifying as simply "103.9 FM", Morris has rebranded their new Palm Springs Soft AC as "103.9 The Breeze" giving the station its third identity since changing formats at the beginning of the month. Update 3/6: The "Easy" branding didn't last long on 103.9 K280CV. Just days after launch the new Soft