Lotus Communications will launch Spanish Adult Hits “La Buena 94.3” in Tucson.
94.3 is K232FD Tortolita, which recently signed-on as a translator for what is currently “ESPN Deportes 990” KTKT Tucson. The new format will feature a pair of syndicated shows originating at Entravision’s “Jose 97.5/103.1” KLYY/KDLD/KDLE Los Angeles: Alex ‘El Genio’ Lucas in mornings and Erazno y La Chokolata in afternoons. Rosmar Vega, who is heard on Lotus stations in Bakersfield, Fresno and Las Vegas will add Tucson in middays.
KTKT will flank sister Regional Mexican “La Caliente 92.1/101.3” KCMT Green Valley/K267AF Tucson in a Lotus cluster that also includes Classic Rock 96.1 KLPX and Alternative “Rock 102” KFMA.