WDOK began utilizing its new “Star 102” identity this morning.
No other changes accompanied the new name, which brings an end to the “New 102” moniker after over three years.
— Cleveland's Star 102 (@Star102CLE) April 3, 2015
Original Report 4/1: A rebranding is on its way to CBS AC “New 102” WDOK Cleveland.
As the station currently runs a “$102 Star of the Day” contest, WDOK is preparing to relaunch as “Star 102“. Star102Cleveland.com was registered last week and the station’s Facebook page has already been changed to Facebook.com/star102.
WDOK rebranded as “New 102” in January 2012 as many AC stations refreshed their identities to attract a younger demo core. In the February 2015 Nielsen Audio PPM ratings WDOK was sixth overall in the market with a 6.1 share despite having the second highest Cume.