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KTRY Relaunches As The Bull

106.3 The Bull KTRY Santa Rosa Dr. Doug Froggy 92.9KTRY relaunched as “106.3 The Bull” at 5:00pm on Friday. Now branded as “New Hot Country”, KTRY is taking a younger skewing approach to compete against Sonoma Media’s market leading “Froggy 92.9” KFGY.

Update 4/27: KTRY is promoting that it will relaunch as “106.3 The Bull” on Friday, May 1.

Original Report 4/14: Redwood Empire Stereocasters Country 106.3 KTRY Cazadero/Santa Rosa, CA is teasing “Something Big Is Coming” to the station.

1063TheBull.com was registered for KTRY on March 30. A rebranding to a younger targeted Country format would enable KTRY to better take on Sonoma Media’s market leading “Froggy 92.9” KFGY.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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