103.9 Phoenix

Hot 97.5 & My 103.9 Phoenix To Merge

Riviera Broadcasting and Trumper Communications have announced a merger that will bring together their Phoenix area Hot AC’s. Trumper’s “Hot 97.5” KMVA Dewey-Humboldt and Riviera’s “My 103.9” KEXX Gilbert will combine on January 1 to form “Hot 97.5/103.9“. Each station covers opposite ends of the Phoenix market with KMVA serving the west side and KEXX strongest in the East. The merger will give the stations full-market coverage in their competition with Clear Channel’s “Mix 96.9” KMXP. In the December PPM ratings released yesterday, KMVA registered a 2.8 share, while KEXX added a 1.9. KMXP had a 3.8 share. No word yet on how this effects the staffs of either station other than Trumper’s Jeff Trumper joining the b...Read More

My 103.9 Phoenix Shifts To Hot AC; Dave Pratt Out

Riviera Broadcasting’s Adult Hits “My 103.9” KEXX Phoenix continues its evolution. Since its flip from Alternative in January, the station has shifted from 80’s based Classic Rock to Adult Hits and now adds currents as the station. With the changes, morning host Dave Pratt has exited. Pratt will continue his program at his DavePrattLive.com. Joining the station for middays is former KQMV Seattle morning co-host Monti Carlo. Carlo is also appearing on the current season of Fox’s Masterchef. We’re still wondering why KEXX’s domains were transferred to Clear Channel a few weeks ago. Here’s a sample hour of “My 103.9” at 7am today: Katy Perry – Teenage Dream Matchbox 20 – Push Pet Shop Boys – West End Girls Maroon 5 ...Read More

My Trademark Trouble?

Why have the web domains for Riviera Broadcasting’s “My 103.9” KEXX Phoenix been transferred to Clear Channel? MyPhoenixRadio.com and MyPhoenixMusic.com are now owned by Clear Channel. While still in use for KEXX, is this the first sign that Clear Channel owns the rights to “My” in Arizona and will require a rebranding at 103.9? Clear Channel relaunched 92.9 in Tucson as “My 92.9” on November 18 of last year. KEXX began using the “My” moniker on January 12. Clear Channel does own the national trademark on “MY FM”. Riviera owns Spanish CHR “95.1 Latino Vibe” KVIB, Rhythmic CHR “Power 98.3” KKFR, and KEXX in the Phoenix market. Clear Channel owns News/Talk 550 KFYI, Sports “Xtra 910” KGME, S...Read More

KEXX Phoenix Becomes “My 103.9”

Update 1/12: KEXX made its flip to what they are calling “Gen X Music” but looks a lot like 80s Rock “My 103.9” at 5:30am with the beginning of Dave Pratt’s morning show. Listen to the debut of My 103.9 at FormatChange.com. The first hour consisted of: Talk Talk – It’s My Life Bon Jovi – You Give Love A Bad Name Fleetwood Mac – Go Your Own Way Peter Gabriel – In Your Eyes Def Leppard – Pour Some Sugar On Me Van Halen – Why Can’t This Be Love Blondie – Heart Of Glass The Tubes – She’s A Beauty Boston – More Than A Feeling Billy Idol – Dancing With Myself The Press Release consists of much of the usual hyperbole we hear nowadays about interactivity and the station being custom designed...Read More

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