95.7 Miami

SBS Makes 95.7 Miami The First Cubatón Station

Spanish Broadcasting System flipped Spanish Hot AC “I-95.7” WRMA North Miami Beach to Cuban Hip-Hop or Cubatón “Ritmo 95” this morning. The station will mix some Reggaetón and other forms of Latin Hip-Hop into the format, but focus mainly on the variation coming from Cuba. WRMA has struggled since the flip to “I-95.7” in January 2014 with the station no-longer even publishing its ratings publicly. In describing the new format SBS EVP/Programming Jesus Salas told Billboard, “I’ve done extensive research on it, and there are more than 10 main Cuban artists making this kind of music, and I’ve found over 100 songs that I think are really good, and when they get exposed they’re going to become hits. There is more than enough music to create a station.”

I95.7 Miami Debuts

Update 1/6: 95.7 WXDJ flipped to Spanish Hot AC “I95” this morning. The station is positioned as “El Ritmo Romantico de Miami”. The move places the station into competition with Univision’s “Amor 107.5” WAMR and Clear Channel’s “Mega 94.9” WMGE. The “I95” moniker was previously used in the Miami market by then CHR 94.9 WINZ-FM in the early 1980’s. Update 1/3: “El Zol” is running sweepers that as of Monday, January 6 the station will be heard exclusively on 106.7. 95.7 WXDJ will debut its new format then. Update 11/29: SBS began the process of moving “El Zol” from 95.7 WXDJ to 106.7 WRMA at 12:00 this morning as both stations began simulcasting. The stations are emphasizing the new 106.7 fr...Read More

Post Christmas Format Change Rundown

The start of the new calendar year is one of the busiest times of the year for format changes. Between December 21, 2012 and January 8, 2013 we logged 58 format changes and this year is already shaping up to be busy. Changes That Have Taken Place 1/6: Variety Hits “98.7 The Peak” KPKX Phoenix flips to Sports simulcasting “Arizona Sports 620” KTAR 1/6: “Rock 92.3” WRKN New Orleans flips to Country “Nash-FM 92.3” 1/6: 95.7 WXDJ Miami relaunches as Spanish Hot AC “I95” following move of previous format to 106.7. 1/6: Liberal Talk 1600 WWRL New York flips to Regional Mexican “La Invasora” 1/6: 1290 WPCF/93.9 W227CE Panama City flip to Dance “93.9 Play-FM“. 1/3: Soft AC/Oldies “1320/1450 The Dove” WD...Read More

DJ Laz Prepping Miami Return As DJ 106.7 Debuts

Update 6/25: “Romance 106.7” WRMA dropped its Spanish AC format at midnight for Spanglish Dance “DJ 106.7“. The station is hyping the impending debut of DJ Laz once his non-compete clause expires on July 4 as explained below. The first hour of DJ 106.7 consisted of: Drake f/Rhianna – Take Care Wisin n Yandel – Tu Olor Fun. f/Janelle Monae – We Are Young Chris Brown – Yeah 3x Don Omar – Dutty Love Jennifer Lopez f/Flo Rida – Goin’ In Flo Rida f/Sia – Wild Ones Drake f/Lil Wayne – The Motto Jennifer Lopez f/Pitbull – Dance Again Sean Paul – She Doesn’t Mind Wisin n Yandel f/Jennifer Lopez – Follow The Leader Cobra Starship f/Sabi – You Make Me Feel Zion n Lennox f/Tony Dize – Hoy...Read More

Zeta Salsas Back To Miami

Update 4/1: 92.3 WCMQ has flipped to Salsa as “Zeta 92“. Billed as “Salsa y Más”, the station’s imaging voice is Cuban-American singer Willy Chirino. As expected the station is modeled upon sister “Zeta 93” WZNT San Juan. Original Report 3/11: Recent domain registrations indicate Spanish Broadcasting may be preparing a trio of flips in its Miami cluster resulting in the return of the heritage “Zeta” brand to the market. The first move based on registrations of ElZol106.com and ElSol106.com would see Tropical “El Zol 95.7” WXDJ’s programming replace Columbian “Cima 106.3” WRAZ and/or Spanish AC “Romance 106.7” WRMA. For 95.7, SBS has registered a generic 95Miami.com. Not much we can make out of ...Read More

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