La 93.7 Debuts In Milwaukee

Bustos Media has launched its second Spanish brand in Milwaukee with the debut of Spanish AC “La 93.7” W229CQ Milwaukee/104.7 WDDW-HD2. Positioned as “Puro Exitos”, the new brand flanks sister Regional Mexican “La Gran D 104.7” WDDW Sturtevant. The 250 watt/176m translator covers downtown Milwaukee and its adjacent southern suburbs. After reacquiring WDDW 104.7 FM on April 21, 2015, exactly 15 months later to the day, Bustos Media is putting on the air its second FM station in the market. “LA 93.7 FM” hits the Milwaukee airwaves with a unique branding style in Spanish radio. The station’s name and brand is its frequency on the dial. LA 93.7 FM – Puros Exitos “All Hits All The Time” is a blend of Spanish Regional and Adult Contemporary format with hits fr...Read More

WTMJ Extends Agreement With Milwaukee Brewers

Scripps News/Talk 620 WTMJ Milwaukee announced it has extended its contract to remain the flagship station of the franchise’s radio network. WTMJ has served as flagship for the Brewers for all but two of the years of the franchise’s existence. Only their first season in 1970 when 1250 WEMP carried the games and its AL Championship year of 1982 when 1130 WISN carried the games have the Brewers not been on WTMJ. No financial terms or length of the new agreement were revealed. The Milwaukee Brewers and 620 WTMJ have agreed to extend their radio rights agreement and continue their longstanding partnership. The announcement was made today by Brewers Chief Operating Officer Rick Schlesinger and Steve Wexler, Vice President/Radio, E.W. Scripps Company, which owns and operates WTMJ. “T...Read More

Joy Comes To FM In Milwaukee

Saga Communications has launched 98.7 W254CU Milwaukee WI. The AM Revitalization translator previously operated in Reed City MI before moving to Milwaukee to simulcast Saga’s Christian Preaching “Joy 1340” WJYI. W254CU operates with 99w/109m from the tower utilized by Saga’s 98.3 WJMR-FM, 102.9 WHQG, and 106.9 WNRG-FM.

WLDB Milwaukee Returns Back To AC & B93.3 Identity

After completing its evolution to Hot AC and rebranding as “Trending Radio 93.3” last April, Milwaukee Radio Alliance has returned WLDB Milwaukee to its previous AC format and “B93.3” branding. Milwaukee Radio Alliance has made significant management changes in the past few months. General Manager Bill Hurwitz was replaced by former ABC and Greater Media Detroit GM Steve Kosbau in December. Sales Manager Keith Bratel and WLDB Program Director/Afternoon Host Stan Atkinson exited in January. Sister Alternative “FM 102.1” WLUM PD Michelle Rutkowski is now listed as PD of WLDB. With the relaunch the station has restored 1980s songs to its playlist and is positioning itself as “The 80s To Today”.

FCC Report 1/10: Can WUBU Be Saved?

Station Sales Week Of 9/18

Station Sales After its sale to Compass Radio Group did not close, Fidelity Broadcasting has resold AC “94.5 The Tide” WYEZ Murrells Inlet and Soft AC “Easy 105.9/100.7” WEVZ North Myrtle Beach/WGTN-FM Andrews, SC to Byrne Acquisition Group for $1.316 million. Byrne owns Sports “105.5 The Roar” WCCP-FM/1560 WAHT Clemson SC, WBUW-TV Janesville WI, and an LPTV in Hilton Head Island. 810 Incorporated sells Brokered 810 WEDO McKeesport, PA to Broadcast Communications, Inc. for $175,000. Buyer Bob Stevens told the Pittsburgh Tribune-Review he will pair WEDO with 92.3 W222CB Irwin consolidating programming currently heard on 770 WKFB Jeanette/97.5 W248AR Monroeville, which will launch a new music format serving Pittsburgh’s eastern suburbs. Donald Pugh’s Eternity Media Gr...Read More

WRIT Milwaukee Shifts To BIGger Branding

iHeartMedia Classic Hits “Oldies 95.7” WRIT-FM Milwaukee will rebrand at midnight on Thursday as “95.7 Big-FM“. While the station leads the market with a 10.5 share, the Oldies moniker remained while the station evolved to a 70s/80s centric playlist. With the demise of Variety Hits “94.5 The Lake” WLWK earlier this summer, this rebranding could help the station grab some of the younger demographics that could be turned off by the “Oldies” name.

Party’s Over In Milwaukee As True Oldies Debuts

Milwaukee Radio Alliance dropped the eight month old Rhythmic Oldies format on “100.3 The Party” 1290 WZTI Greenfield/100.3 W262CJ Milwaukee, WI at noon today and flipped the station to Oldies as “Milwaukee’s True Oldies Channel“. Focusing on hits of the 1960s and 70s, the station is utilizing a variant of Scott Shannon’s “True Oldies Channel” stream. WZTI had failed to gain much traction with the Party format, registering a 0.6 share in the July 2015 Nielsen Audio PPM ratings. The new format continues the station’s attempt to knock down iHeartMedia’s market leading Classic Hits “Oldies 95.7” WRIT.

Entercom Promotes Programmers In Atlanta, Austin & Kansas City

Entercom is promoting from within to fill programming vacancies in three markets. With the closing of its acquisition of Lincoln Financial Media, Tony Lorino is heading from “99.7 The Point” KZPT Kansas City to take over the PD reigns at newly acquired “Star 94” WSTR Atlanta. Lincoln Financial Media VP/Programming John Dimick had been programming WSTR since the exit of Scott Lindy in March. With the demise of Lincoln Financial Media, Dimick is retiring from radio to purchase an auto repair business in Atlanta. Replacing Lorino in Kansas City is Leigh McNabb. She joins KZPT from Milwaukee where she has been APD/Midday host at CHR “103.7 Kiss-FM” WXSS. The Des Moines native also worked in Champaign and Rockford prior to joining WXSS sister 99.1 WMYX Milwau...Read More

A Shore Change For 92.1 The Lake

As expected Magnum Media rebranded 92.1 WVTY Racine from “The Lake” to “The Shore” this morning. The Variety Hits format that launched last month stays in place with the name change. As reported since the format change last month, the “Lake” name was still being kept active by previous user Scripps and this ends the dispute between the two companies over the use of the intellectual property. No word if there was any financial settlement over the use. The following memo was sent out by owner Dave Magnum to staffers regarding the name change: I’m pleased to report that we have completed the necessary steps and our nickname will change at midnight to “92.1 THE SHORE.” Our new website address will be We’ve been weaving in “shore” references ...Read More

Lake Quickly Returns To Wisconsin

Hours after Scripps flipped Variety Hits “94.5 The Lake” WLWK-FM Milwaukee to “KTI Country“, Magnum Communications has quickly resurrected the brand and format in portions of the market. Country “Q92.1” WMKQ Racine became “92.1 The Lake” this afternoon. The move takes WMKQ from being a fringe player in the battle between WKTI and iHeartMedia’s 106.1 WMIL to having a niche format to themselves. WMKQ itself had only flipped to Country last December after a long run as AC WEZY. WMKQ covers the southern portions of the Milwaukee market from the city to the Illinois state line. 92.1 The Lake is all about the variety – with songs ranging from today’s favorites like Bruno Mars and Katy Perry, to your all-time favorites from the 80&...Read More

Scripps Launches KTI Country Milwaukee

Scripps has flipped Variety Hits “94.5 The Lake” WLWK-FM Milwaukee to Country “KTI Country“. Resurrecting the frequency’s heritage WKTI call letters, the new station gives a direct competitor to iHeartMedia’s market leading “FM 106.1” WMIL. The station utilized the WKTI call letters from the early 1970’s until its flip to Variety Hits in November 2008. The format change occurred after a brief stunt playing The Beatle’s Abbey Road in its entirety in tribute to the album’s “Hello, Goodbye” being the first song played as part of “The Lake’s” format. WMIL currently leads the Milwaukee market with a 10.5 share in the April 2015 Nielsen Audio ratings. With Scripps News/Talk 620 WTMJ second at a 10.1, ...Read More

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