After completing its evolution to Hot AC and rebranding as “Trending Radio 93.3” last April, Milwaukee Radio Alliance has returned WLDB Milwaukee to its previous AC format and “B93.3” branding. Milwaukee Radio Alliance has made significant management changes in the past few months. General Manager Bill Hurwitz was replaced by former ABC and Greater Media Detroit GM Steve Kosbau in December. Sales Manager Keith Bratel and WLDB Program Director/Afternoon Host Stan Atkinson exited in January. Sister Alternative “FM 102.1” WLUM PD Michelle Rutkowski is now listed as PD of WLDB. With the relaunch the station has restored 1980s songs to its playlist and is positioning itself as “The 80s To Today”.
Station Sales After its sale to Compass Radio Group did not close, Fidelity Broadcasting has resold AC “94.5 The Tide” WYEZ Murrells Inlet and Soft AC “Easy 105.9/100.7” WEVZ North Myrtle Beach/WGTN-FM Andrews, SC to Byrne Acquisition Group for $1.316 million. Byrne owns Sports “105.5 The Roar” WCCP-FM/1560 WAHT Clemson SC, WBUW-TV Janesville WI, and an LPTV in Hilton Head Island. 810 Incorporated sells Brokered 810 WEDO McKeesport, PA to Broadcast Communications, Inc. for $175,000. Buyer Bob Stevens told the Pittsburgh Tribune-Review he will pair WEDO with 92.3 W222CB Irwin consolidating programming currently heard on 770 WKFB Jeanette/97.5 W248AR Monroeville, which will launch a new music format serving Pittsburgh’s eastern suburbs. Donald Pugh’s Eternity Media Gr...Read More
iHeartMedia Classic Hits “Oldies 95.7” WRIT-FM Milwaukee will rebrand at midnight on Thursday as “95.7 Big-FM“. While the station leads the market with a 10.5 share, the Oldies moniker remained while the station evolved to a 70s/80s centric playlist. With the demise of Variety Hits “94.5 The Lake” WLWK earlier this summer, this rebranding could help the station grab some of the younger demographics that could be turned off by the “Oldies” name.
Milwaukee Radio Alliance dropped the eight month old Rhythmic Oldies format on “100.3 The Party” 1290 WZTI Greenfield/100.3 W262CJ Milwaukee, WI at noon today and flipped the station to Oldies as “Milwaukee’s True Oldies Channel“. Focusing on hits of the 1960s and 70s, the station is utilizing a variant of Scott Shannon’s “True Oldies Channel” stream. WZTI had failed to gain much traction with the Party format, registering a 0.6 share in the July 2015 Nielsen Audio PPM ratings. The new format continues the station’s attempt to knock down iHeartMedia’s market leading Classic Hits “Oldies 95.7” WRIT.
Entercom is promoting from within to fill programming vacancies in three markets. With the closing of its acquisition of Lincoln Financial Media, Tony Lorino is heading from “99.7 The Point” KZPT Kansas City to take over the PD reigns at newly acquired “Star 94” WSTR Atlanta. Lincoln Financial Media VP/Programming John Dimick had been programming WSTR since the exit of Scott Lindy in March. With the demise of Lincoln Financial Media, Dimick is retiring from radio to purchase an auto repair business in Atlanta. Replacing Lorino in Kansas City is Leigh McNabb. She joins KZPT from Milwaukee where she has been APD/Midday host at CHR “103.7 Kiss-FM” WXSS. The Des Moines native also worked in Champaign and Rockford prior to joining WXSS sister 99.1 WMYX Milwau...Read More
As expected Magnum Media rebranded 92.1 WVTY Racine from “The Lake” to “The Shore” this morning. The Variety Hits format that launched last month stays in place with the name change. As reported since the format change last month, the “Lake” name was still being kept active by previous user Scripps and this ends the dispute between the two companies over the use of the intellectual property. No word if there was any financial settlement over the use. The following memo was sent out by owner Dave Magnum to staffers regarding the name change: I’m pleased to report that we have completed the necessary steps and our nickname will change at midnight to “92.1 THE SHORE.” Our new website address will be 921theshore.com. We’ve been weaving in “shore” references ...Read More
Hours after Scripps flipped Variety Hits “94.5 The Lake” WLWK-FM Milwaukee to “KTI Country“, Magnum Communications has quickly resurrected the brand and format in portions of the market. Country “Q92.1” WMKQ Racine became “92.1 The Lake” this afternoon. The move takes WMKQ from being a fringe player in the battle between WKTI and iHeartMedia’s 106.1 WMIL to having a niche format to themselves. WMKQ itself had only flipped to Country last December after a long run as AC WEZY. WMKQ covers the southern portions of the Milwaukee market from the city to the Illinois state line. 92.1 The Lake is all about the variety – with songs ranging from today’s favorites like Bruno Mars and Katy Perry, to your all-time favorites from the 80&...Read More
Scripps has flipped Variety Hits “94.5 The Lake” WLWK-FM Milwaukee to Country “KTI Country“. Resurrecting the frequency’s heritage WKTI call letters, the new station gives a direct competitor to iHeartMedia’s market leading “FM 106.1” WMIL. The station utilized the WKTI call letters from the early 1970’s until its flip to Variety Hits in November 2008. The format change occurred after a brief stunt playing The Beatle’s Abbey Road in its entirety in tribute to the album’s “Hello, Goodbye” being the first song played as part of “The Lake’s” format. WMIL currently leads the Milwaukee market with a 10.5 share in the April 2015 Nielsen Audio ratings. With Scripps News/Talk 620 WTMJ second at a 10.1, ...Read More
Saga Classic Rock 96.5 WKLH Milwaukee has given itself a fresh coat of paint as it rebrands as “Hometown Rock 96-5“. The move comes as the station recenters its musical focus into the 1980s with less 70s product. WKLH registered a seventh place showing in the March 2015 Nielsen Audio PPM ratings with a 5.1 share just ahead of sister Rock “102.9 The Hog” WHQG. WKLH does share some music and audience overlap with iHeartMedia’s Classic Hits “Oldies 95.7” WRIT-FM, which placed third with a 7.0 share. The evolution of classic rock continues on 96-5 WKLH-FM today as WKLH re-brands as HOMETOWN ROCK 96-5 WKLH. Milwaukee’s “HOMETOWN ROCK” 96-5 is packed with personality, texture and tempo. The music has an 80’s lean, a 70’s twist and a sprinkling of the unp...Read More
Bustos Media will pay $1 million for WDDW according to the FCC filing of the acquisition. Original Report 4/22: Adelante Media continues its divestiture as it sends Regional Mexican “104.7 La Gran D” WDDW Sturtevant/Milwaukee, WI to Bustos Media for an undisclosed price. Bustos Media previously owned WDDW prior to the group transferring many of its assets to Adelante in 2010 as the group’s creditors took over the group. Last year Bustos reacquired Adelante’s nine stations in Washington State for $6 million. Adelante has since divested its Boise, Central California, and television holdings leaving it with just 1 AM and 2 FMs in the Salt Lake City market left to divest. Bustos will immediately begin operating WDDW via LMA.
Milwaukee Radio Alliance AC “B93.3” WLDB Milwaukee relaunched at 6:05pm today as “Trending Radio 93.3“. Calling it a facelift as opposed to an all-out format change, the move completes WLDB’s evolution to Hot AC and brings it closer to Entercom’s “99.1 The Mix” WMYX and the market’s three CHR’s musically. WLDB ranked 11th in the Milwaukee market in the February 2015 Nielsen Audio PPM ratings with a 3.7 share, well behind WMYX’s 5.0. Out with the change is morning co-host Jane Matenaer. The “Trending Radio” brand name comes from Riviera Broadcasting’s “Hot 97.5/103.9” KMVA/KEXX Phoenix, which uses it as a positioning statement and secondary branding.