Jackson joins WLUB/W292EE from sister “96.5 The Bull” WIHB-FM Gray/Macon where she served as PD/Midday host. She has spent her entire radio career with iHeart, starting as a board operator in Macon in 2010 and eventually moving up to Program Director at the company’s Newnan GA stations and then WIHB.
iHeartMedia announced today that Blaine Jackson has been named program director for WLUB 105.7 The Bull and WLUB HD2 106.3 The Bull Icons effective immediately. 105.7 the Bull, Augusta’s No. 1 for Country, plays today’s hottest country hits including the newest tracks from artists such as Luke Bryan, Jason Aldean, Blake Shelton, Carrie Underwood, Sam Hunt and Florida Georgia Line. The Bull gives the Central Savannah River Area a new choice for Country music. 106.3 Bull Icons, The Country That Made Augusta Great, offers the Central Savannah River Area, classic country favorites like George Strait, Alan Jackson, Reba, Alabama and Garth Brooks.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company and Jackson will be responsible for day to-day programming operations for 105.7 the Bull and 106.3 Bull Icons and www.bull1057.com and www.1063bullicons.com . She will work closely with on-air personalities and sales to oversee the on-air content, digital footprint and music programming for both stations.
“We are very excited to have Blaine here to represent our two new Augusta brands,” said Ivy Elam, Market President for iHeartMedia Augusta. “We look forward to her delivering quality Country format programming that we know our listeners, partners and advertisers will love.”
Jackson joined iHeartMedia in 2010 as a part time board operator for the cluster of stations in Macon, GA. Shortly after, she became the Program Director of iHeartMedia’s three stations in Newnan, GA where she oversaw the stations’ programming, promotions and branding. Later, Jackson returned to iHeartMedia Macon to serve as the Program Director for WIHB-FM, 96.5 The Bull, the market’s country station. Blaine is originally from Barnesville, Georgia and attended Brenau University where she received her Bachelor’s Degree in Mass Communication.
“I am excited to join the iHeartMedia team in Augusta. I grew up listening to country music, it’s in my blood. To be able to combine my passion for the genre with my radio career is an amazing opportunity,” said Jackson.
iHeartMedia is a leading media outlet in the Augusta market. Its six radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 95 million registered users.