It has been less than a year since our last redesign, but quickly the flaws became apparent. We aspire to put forth a professional appearance and the old design was anything but. With the tenth anniversary of the site coming in April, I wanted something that proudly conveyed our legacy and our future.
And this is just the beginning. Next week we’ll begin integrating the new layout into our Community along with a major upgrade to the system that powers it. We’ll also be debuting a new monthly feature this week looking back at 1996 and its affects on the industry today. After that comes the launch of PodcastingInsight.
If you’re not happy with the presentation your brand do what you have to do to change it. Even a slight modification to a station’s presentation could be the difference between a 2 share and a 4 share. The worst answer you can give or be given is “that’s how it’s always been done”. Be willing to try something new.