Behind The Launch

Behind The Launch: The 330

Last month Akron Public Schools AAA “The Summit” 91.3 WAPS Akron/90.7 WKTL Struthers/Youngstown OH launched a brand extension focused on local artists and musicians with a connection to the station’s Northeast Ohio base. Available on streaming platforms and WAPS-HD2, “The 330” named after the area code of the market is the perfect example of the types of ancillary products radio can launch to expand its digital reach. We discussed the debut with WAPS Program Director Brad Savage. Savage joined WAPS/WKTL last Fall following an over two decade career in commercial radio. He’s worked on-air at defunct Alternative “Rev 105” and AAA “Cities 97” KTCZ Minneapolis and programmed in Columbia MO at Rock “100.1 The Buzz” KBBM, Alternative &#...[Read More]

Behind The Launch: True Taos Radio

In November 2014, four organizations in Taos, NM came together to acquire 93.5 KNCE and launched a unique Community station. Rita O’Connell, the communications director and one of the partners at “True Taos Radio” joins us to discuss the birth of the station and how it fills its niche in the Taos market. In addition to her roles at KNCE, O’Connell is also editor of LiveTaos.com, writer, actor, singer, and self-described “general jane-of-all-trades”. The other KNCE partners are Max Moulton and Kevyn Gilbert, also of LiveTaos.com; John Henderson and Jerry Schwartz of Roots and Wires Presents; Stephen Plyler of Walking Rain Productions; and Dan Irion of Taos Mesa Brewing. How did True Taos Radio come to be? Four Taos entities — Roots and Wires Present...[Read More]

Behind The Launch: Jeffro Radio

Jeffrey T. Mason is the definition of a “radio lifer.” From programming “Mix 99.3” WIMX Harrisburg, PA in his teens to his major market debut on “Q102” WIOQ Philadelphia at age 20; launching “The 80s Channel” 103.1 WXXY Chicago to rebuilding Classic Hits “94.5 KOOL-FM” Phoenix back to #1; numerous on-air and programming positions in CHR, Country and Dance to his current position at CBS Classic Hits “104.3 K-Hits” WJMK Chicago; Mason has been around the radio world and back over the past 25 years. Now he is relaunching his webcaster “Jeffro Radio” with “Hits of the 80s, 90s, 2K + Today.” You’ve run online stations for over a decade starting with 80sNow.com in 2003. What made you decide now ...[Read More]