The Insighters

First Listen: “Z62” WZON Bangor, Maine

I’ve been in a lot of Facebook and e-mail group discussions about KQV Pittsburgh. A month after going dark, KQV has been sold and will likely return to the air, but from a new transmitter site, which will make it essentially a suburban AM in its own market. That led to a recent group discussion about how few AMs have the footprint within a sprawling market to be anything more than a rimshotter. Then we started talking about the possible demise of the aircheck site, and the unlikelihood that anybody younger than us would care about the demise of ‘60s/’70s top 40 culture. It was not a cheerful discussion. But don’t get all existential yet. A few hours later, news broke that WZON Bangor, Maine, the liberal talk station owned by author Stephen King, had gone into one of its regul...[Read More]

The Insighters On Second Chances

In light of David Mueller’s return to radio at WMYQ/Greenwood, MS, we posed this question to The Insighters: Should radio people who screw up get second chances? Is there ever a point at which the infraction is so bad that a second chance shouldn’t even be considered? Major market talent: If it weren’t for second chances none of us would have gigs. We’ve all messed up before. Medium market programmer: I can think of only one time where I haven’t given a second chance. I can think of another instance where I let someone go, but kept the door open for rehire. And I did. He was a remarkable talent. National digital executive: Everyone deserves the chance of rehabilitation. Should they be put back in the same position they held prior? Well that depends on the incident a...[Read More]

The Insighters Take On Smart Speakers

Should Amazon Echo, Google Home, Apple’s HomePod, etc. have an FM chip in them? Medium market talent: Why? Home internet connections are unmetered, and if you aren’t streaming, you should.  FM would require a decent sized antenna, and that would ruin the aesthetics of the device. Better [to improve] user experience listening to a stream that is static free. Small market GM: To a broadcaster, whether a person listens via the stream or over-the-air makes a BIG economic difference in royalty payments for the stream, versus none for the broadcast. Small market programmer: It shouldn’t necessarily be required, but I’m all for it.  The more places and ways people can get radio the better, as far as I’m concerned. National digital executive: I don’t think so. Playing a station alone i...[Read More]

Introducing The Insighters

Welcome to the debut of The Insighters!  This column will feature one more weekly questions about radio goings-on.  Sometimes, they’ll be deep and thoughtful, sometimes light and fluffy and occasionally just silly.  We’ve assembled a panel of smart people in various areas of the industry to give us their take on these questions.  In order to allow our panel to give us their true take on the issues of the day, we are protecting their anonymity, but our panel has been carefully vetted to include only those with true insight to provide.  (See what we did there?)  So with no further ado, let’s get to this week’s premiere of The Insighters. WABC/New York has been hanging around a one-share with an extremely upper-end audience.  With Imus exiting in March, what would you do to revitalize the sta...[Read More]