Quick Thoughts On Demise Of WABB

Random thoughts listening to the final day of programming on WABB… While radio as a whole still has a long life ahead of it, the cutbacks and homogenization will make it much, much harder for any new station from having the emotional impact that a station like WABB has had on its audience. It is a local institution that will be going by the wayside never to return in its previous form. The station is mainly focusing on music from the 90’s and early 2000’s before it had to make many of the financial cutbacks that most radio stations have made. Is this their way of saying that they know that the station and the industry was a shell of what it used to be? Or just playing off people’s nostalgia for the good ole’ days. Update: It’s been brought to my attentio...Read More

Promote Your Way To Cougar Town

Your station has no marketing budget. The company feels your show is below others in terms of priority. More than a common occurrence nowadays. After ABC kept Cougar Town off the fall and midseason schedules, Co-creator Bill Lawrence and staff took actions into their own hands. Lawrence has ran screenings of his show and Q&A’s with writers and members of the cast across the country. They’ve sent wine to viewers pledging to stay home to watch the season premiere on Valentine’s Day. They played off their crossover with NBC’s Community into a series of cast cameos on other programs. Their three-pronged mission: to get viewers to remember the show exists, get those viewers to share their love of it with others, and that it’s long abandoned its original premis...Read More

The Social Media Pursuit To Become A Power Pig: @HireMe933FLZ

With more competition for fewer jobs in the radio industry those on the search need to do more to get noticed. Rayne, former Program Director of “Radio Now 100.9” WNOU Indianapolis has taken that mantra and ran with it. He’s chosen the job he wants and is making his intentions known to the world. With the use of and the corresponding Twitter account, Rayne has began his pursuit of the opening at Clear Channel’s 93.3 WFLZ Tampa following the move of Kane from afternoons to mornings. We love this move. You have to draw attention to stick out from the pack and making a social media campaign out of the job hunt does just that. I asked Rayne a few questions about his pursuit for the FLZ position. Was there something that influenced the campaign? I have a...Read More

SOPA Will Cut Deeper Than Piracy

I’ll make this blunt, if SOPA/PIPA pass in their current form RadioInsight is dead. I’m not a pirate. But this bill is way too vague to prevent any site with any minor connection to big media to escape the crosshairs. The first domain registration I report on could be met with a takedown. Every entry posted on our boards (And every other message board or comment left on any website) will have to be filtered and manually approved. Every bit of audio posted on our three aircheck sites will also be at risk of one takedown request shutting down the site. All unwarranted, but it wouldn’t matter since there will be no way to prove innocence without lots of money and resources along with lost time. You’ve been beaten over the head today with reasons why these bills are bad...Read More

Clear Channel States The Obvious

Earlier today, Clear Channel announced it was renaming its radio division as “Clear Channel Media & Entertainment“. While not surprising to see the company branch out, it is that it took this long. At this point the radio stations are assets to promote Clear Channel’s other ventures, whether it be the IHeartRadio app (note that they have trimmed the domain name to just or their music festival. The move comes just days after Clear Channel had a major presence a the Consumer Electronics Show, where the IHeartRadio app was announced for addition in additional automotive entertainment systems. Clear Channel is now a media content creator and distributor. Right now their focus is on audio content, but online distribution is blurring the lines between forms of ...Read More

The Inevitable New York Sports Radio War

Even before Family Radio’s application to convert 94.7 WFME to commercial status in preparation of a sale, it was looking more and more inevitable that CBS’ 660 WFAN dominance in New York would soon be challenged. While ESPN has been known to be on the lookout for a more competitive signal for 1050 WEPN there are three other entities that have a lot to gain by making a play for 94.7 or any other New York FM that may come on the market. The first All-Sports radio station, WFAN will turn 25 on July 1. By the end of 2012, four of their most vital assets could be in play for competitors. WFAN has been the flagship station of the New York Mets for all 25 years of the station’s existence. Their current rights deal expires at the end of the coming season. Sister 880 WCBS has pos...Read More

A Three Hour Stunt

Just sit right back and you’ll hear a tale, A tale of a station stunt That started in Syracuse After Bob & Tom. I’ve always been under the impression that the purpose of stunting before a format change is to generate attention and outside publicity to boost interest in the coming formats launch while helping to purge the previous audience. Yesterday’s stunt in Syracuse seemed to go against that purpose. After the end of the syndicated Bob & Tom show at 10:00am, “105.9 The Big Talker” dropped its Talk format and began airing television theme songs billed as “TV 105.9“. Nothing wrong with that, but just three hours and five minutes later the station debuted its new Classic Rock format as “The Rebel“. There’s nothing wrong ...Read More

Some Predictions For 2012

As we enter 2012, we’re seeing commercial radio broadcasting fracture in opposite directions. The biggest groups are heading in one direction, while smaller groups and independent operators are heading in another. Many of the trends we will see develop or continue will all come from this fracture. The largest groups, Clear Channel and Cumulus are leading the charge on one end. Some of the things that I predict we will see from these groups in 2012: Nationalized Brands – We’ve been expecting this for almost a decade since Clear Channel began launching many similar “Kiss-FM” CHR’s in the early 2000’s. Now as Premium Choice expands into larger markets, is it time to consolidate the remnants of local brands into stronger nationally known brands. This h...Read More

Fool Me Again & Again

One of the running gags of the Twitter era is the celebrity death hoax. Its happened so much that any mention of a celebrity death online should wait for validation by a credible news source. To many radio is that credible news source. Today, a “news” source named DailyNewBlogInternational reported that Jon Bon Jovi had died. This article happens to be the only thing on that site. Yet that was enough for some radio stations, let alone what is considered one of the flagships of Clear Channel’s operations to decide that was enough to post to its social media accounts. KIIS’ 161,482 Facebook subscribers and 88,638 Twitter followers were left to believe a poorly written blog post was fact because of the credibility of the KIIS brand. KIIS quickly pulled the tweet as wel...Read More

Follow Monday #1

First in a series… A few weeks ago on Twitter, @HeAintReally suggested that the radio industry adopt Monday’s for the day to spotlight others of note in the radio industry for its easily noticeable #FM hashtag. While this series will not be directly focused on Twitter, we think its a perfect way to focus the light on others who deserve it. This week we’re focusing on blogs and podcasts dedicated to the future of radio and related fields that you should be following on a regular basis. RAIN – Radio & Internet Newsletter is well known for constantly being ahead of the curve on the trends facing the digital shift in radio. James Cridland – The self claimed “radio futurologist” is flat out one of the smartest people online. Lost Remote – Focu...Read More

Why Domain Registrations Matter

Rumors have been spreading for a few months that CBS was looking to purchase stations from Harold Camping’s Family Radio. Hubbard Radio, owners of WTOP the station that will now be directly attacked by CBS’ new News station on 99.1 made a much cheaper acquisition that will be just as effective in the coming battle. A domain squatter had the domain listed for a mere $280. The domain was transferred to Hubbard on October 24. CBS, which in 2010 moved all its spoken word formats and television stations to a series of domains, uses as the web portal for Talk 1580 WHFS and Sports “106.7 The Fan” WJFK. It too will be the online home of the News station on 99.1. Every time a host or reporter mentions on the air there...Read More

How Radio Failed State College, PA

As I write this it is currently 12:30am in State College, PA. Joe Paterno was fired as head coach of Penn State University for his failure to act on the rape allegations brought against one of his former assistants by multiple young boys about 2 hours ago. Students have begun rioting at the university, yet a scan of the local stations via their websites, Facebook pages, and the few that stream shows a complete lack of coverage by the radio stations in the market. There’s the station that brags about being “Full Service” with no mention on its website, Facebook page, and playing an automated AC format on the air. There’s the CHR, showing the station staff partying with the students, but yet again no news coverage. There’s the station with no mention whatsoever....Read More

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