Format Changes

Faith Talk 590 Atlanta Debuts

Salem Media Group has closed on its acquisition of 590 WDWD Atlanta from Radio Disney. WDWD has launched its new format as Christian Preaching “Faith Talk 590“. The station is not a direct simulcast of new sister “Faith Talk 970” WNIV Atlanta/1400 WLTA Alpharetta as both stations are airing different program lineups with some duplication. Salem acquired WDWD in February for $2.75 million.

Comedy Returns To Austin

Austin Radio Network has flipped Gospel “1260 The Word” KLGO Elgin/Austin, TX to Comedy “Comedy 1260“. Utilizing programming from George Gimarc’s Today’s Comedy Network, the move returns the format to the market where it once gained its highest ratings. Emmis had operated “Comedy 102.7” K274AX prior to flipping it to Spanish CHR “Latino 102.7” in May 2013. K274AX peaked at a 4.3 share in January 2012 making it at the time the highest rated translator in a PPM market. KLGO rimshots Austin from suburban Elgin with 1kW daytime and 140 watts nights.

Alternative Buffalo Adding Second Signal

Entercom Alternative “107.7 Alternative Buffalo” WLKK Wethersfield Township, NY will add a second signal on Monday, May 11 to better reach listeners in Buffalo proper. 104.7 W284AP Buffalo will begin airing the Alternative format via 102.5 WTSS-HD2. The translator recently completed an upgrade to 250 watts at 103 meters where it covers the east side of Buffalo including the area around the University of Buffalo (Coverage Map). Entercom purchased W284AP last year from Family Life Ministries for $125,000. WLKK rimshots the Buffalo market and received a 1.4 share in the Winter 2015 Nielsen Audio ratings.

La Poderosa On The Move In Louisville

Brokered Regional Mexican “La Poderosa” is currently off the air at its now former home 620 WAKY Louisville/100.1 W261CO Shelbyville, KY. WAKY (formerly WTUV) and W261CO was sold to W&B Broadcasting last year and is currently simulcasting new sister Classic Hits 103.5 WAKY-FM Radcliff. The FM is not yet marketing or promoting its new signals. The “La Poderosa” format will return to the market on May 25 on what is now New Albany Broadcasting Company’s News/Talk 1570 WNDA New Albany, IN/1600 WLRS Eminence, KY.

WVRX Knoxville Flips To Classic Country Duke-FM

Midwest Communications Rock “95.7 The X” Update 3:00pm: And Midwest has wasted little time as WVRX has made the flip to Classic Country “95.7 Duke-FM“. Original Report 2:55pm: WVRX Maryville/Knoxville, TN has dismissed its entire airstaff and is preparing to change formats. Exiting the station are PD/Afternoon Host Mike “Hurricane Shane” Schoenherr, middayer Scott Bohannon, night host John “Fister” Wilson, and the syndicated Free Beer & Hot Wings morning show. All signs indicate a flip to Classic Country as the next Midwest station to be branded as “Duke FM“. Midwest registered last month. The current WVRX website has been replaced with a note stating “Thank you for listening and for supporting The X. It&#...Read More

KTMX Shifts From Mix To Max

Nebraska Rural Radio Association wasted little time after closing on its $1,335,000 purchase of Classic Hits 1370 KAWL and AC “Mix 105” 104.9 KTMX York, NE from Mark Jensen’s MWB Broadcasting to implement changes. After a few hours of stunting with Christmas Music, KTMX has flipped to Country “104.9 Max Country“. The flip is not much of a surprise as NRRA operates a Country format on each of its other FM stations. Brad Leggett, most recently Director of Sales for Entercom Madison, WI is returning to his hometown to serve as Station Manager for KAWL and KTMX.

iHeart Rumbas In Lancaster

iHeartMedia has flipped Conservative Talk 1390 WLAN Lancaster, PA to Spanish CHR “Rumba 1390“. WLAN had been airing a mix of syndicated talkers and simulcasts from 580 WHP in the adjacent Harrisburg market. The station registered a 0.0 share in the Fall 2014 Nielsen Audio ratings. The new format targets the 8% Hispanic demographic of the market. iHeart also owns a similarly branded “Rumba 1340/92.3” WRAW/92.3 W222BY in the adjacent Reading market.

Lotus Launches Vive 92.1 Sacramento With Competitor’s Airstaff

Lotus Broadcasting on Monday flipped Spanish Adult Hits “La Buena 890/92.1” KMJE Olivehurst/KMJE-FM Placerville/Sacramento, CA to Spanish CHR “Vive 92.1“. Adding additional intrigue to the format change is that Lotus has hired the entire airstaff of Lazer Broadcasting Spanish CHR “Latino 97.9” KLMG Esparto/Sacramento. Crossing the street as an all-or-nothing package deal were PD/Morning Host Ana Alicia Contigo, APD/Midday Host Julieta Gil, Afternoon Host Jose Luis Solis and Nighttimer Yadira De Dios. All will remain in their previous positions with their new employer. The quartet were also heard on Adelante Media’s “Latino 106.1” KBMG Evanston, WY/Salt Lake City which was sold to Alpha Media last week. KXTV reports that the quartet were...Read More

Saga Launches Two Signals In Mitchell

Saga Communications has launched a pair of new translators in Mitchell, SD. 95.5 K238BA has debuted as AC “More 95.5“. Rebroadcasting 105.9 KMIT-HD2, “More 95.5” is positioning itself as “The Best Music From The 80s, 90s and Today”. 103.5 K278BJ is Sports “ESPN 103.5” via 98.3 KUQL-HD2 Ethan. K278BJ is running the national ESPN Radio programming along with local sports updates. The two translators join Saga’s existing Classic Hits “Kool 98.3” KUQL and Country 105.9 KMIT in Mitchell.

Club 97.5 Brings Second CHR To Twin Falls

Lee Family Broadcasting has launched CHR “Club 97.5” on 99.1 KXTA-HD3 Gooding/97.5 K248BZ Kimberly/Twin Falls, ID. The new format is the latest volley in a back and forth battle between Lee Family Broadcasting and crosstown Magic Valley Media. “Club 97.5” gives a CHR competitor to Magic Valley’s “92.7 The Music Monster” KTPZ Hazleton. In March, Magic Valley Media launched Hot AC “Q106.7” KIRQ Hailey to directly compete against Lee’s “Hot 100” 99.9 KZDX Burley. Club 97.5 is being programmed by KZDX Program Director Broc Johnson.

FM Sports Battle Rages In College Station

Bryan Broadcasting has brought Sports “1150 The Zone” KZNE College Station, TX to FM on 102.7 K274CM. K274CM had been operating as Country “Maverick 102.7“. That station began the process of moving to 100.9 KVMK Wheelock in February, where the format will remain. KZNE/K274CM becomes the second Sports station on the FM dial in Bryan/College Station joining Brazos Valley Communications “ESPN Aggieland” 103.9 KJXJ Franklin which launched this past March. KZNE has the added benefit of being the flagship station for the hometown Texas A&M University play-by-play.

CHRY Becomes Toronto’s Urban Alternative

York University’s CHRY Community Radio 105.5 CHRY-FM Toronto has flipped to what it is calling Urban Alternative “Vibe 105.5“. The new format is described as a mix of “Electronic, Remix, Reggae, Soca, Hip Hop and R&B” and will add a professional airstaff in the coming weeks. Previously the station relied on community volunteers to host the mix of Diverse Talk and Ethnic programming. In the press release announcing the change, CHRY CEO Danae Peart states, “What we are doing with the license entrusted to us has not been done before in this market, we are making a requirement and we are putting to rest mediocre perceptions and expectations of the license class. VIBE105 emerges amidst a changed and fast-paced media environment where opportunities on the FM di...Read More

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