Format Changes

One Less Regional Mexican In Dallas

The crowded Regional Mexican field in the Dallas market has one less participant as Liberman Broadcasting’s “La Z 98.3” KBOC Bridgeport TX flipped to Spanish AC at some point in January. KBOC is now branding itself as “Luna 98.3” with the format placing it in competition with Univision’s “Latino Mix 99.1/107.1” KDXX Denton/KESS Benbrook. KBOC registered a 0.9 share in the Holiday 2015 Nielsen Audio PPM ratings as one of six stations focusing on variants of what is considered Regional Mexican.

Southern Gospel Blessing Given To Tuscaloosa

TTI Inc. has launched Southern Gospel “96.1 The Blessing” W241BT Tuscaloosa AL. Originating on iHeartMedia’s 98.1 WTXT-HD2, the new station is utilizing Salem Media’s “Singing News Radio” network. W241BT operates with 250w/192m.

WFAS Shifts To CBS Sports

Just north of New York City, Cumulus Talk 1230 WFAS White Plains NY is now carrying the CBS Sports Radio network around the clock. Out with the change to “SportsRadio 1230” are local morning host Bob Marrone and the syndicated talk shows that relied on WFAS for a New York market clearance including Jonathan Brandmeier and Clark Howard. Much of WFAS’ afternoon and evening lineup duplicated that of sister 770 WABC New York including Michael Savage, John Batchelor and Red Eye Radio. WFAS gives the CBS Sports Radio network on-air carriage in the NYC market for clearance purposes on top of its HD simulcast on CBS’ 101.1 WCBS-HD3.

WJBE Knoxville Now Jammin With Hip-Hop

Arm & Rage LLC Urban AC 1040 WJBE Powell/99.7 W259AV Knoxville TN has flipped from Urban AC to Urban. Now branded as “Jammin 99.7“, WJBE is swapping out the syndicated Tom Joyner Morning Show for Steve Harvey. The flip places WJBE in direct competition with Scripps’ Rhythmic CHR “Hot 104.5” WKHT.

Double Flip In Northern Michigan

Mitten Media has flipped a pair of its stations in Manistee MI. 101.5 WMTE-FM, which the company recently closed on its acquisition of, has flipped to Soft AC as “101.5 Coast-FM“. That format had been heard on 97.7 WMLQ. WMLQ is now simulcasting sister News/Talk 98.7 WLDN Ludington MI.

WTZB Sarasota Flips To Classic Rock Z105

105.9 WTZB Englewood/Sarasota added its simulcast on 105.1 W286CQ Sarasota and flipped to Classic Rock today as “Z105” after stunting all weekend with a loop of AC/DC’s “For Those About To Rock”. Positioned as “Suncoast Classic Rock”, the station is focusing on Rock from the 60’s through the 90’s. Original Report 1/31: iHeartMedia Rock “105.9 The Buzz” WTZB Englewood/Sarasota FL is currently looping AC/DC’s “For Those About To Rock” and promoting a “Bigger, Better, Badder Buzz” on Monday, February 1 at 12:00pm. At that time we expect the station will rebrand as “Z105” while adding 105.1 W286CQ Sarasota to cover the Bradenton/Holmes Beach area. W286CQ will operate with 250w/169m rebro...Read More

Townsquare Launches 104.9 The Edge Battle Creek

Townsquare Media flipped Hot AC “Mix 104.9” WBXX Marshall/Battle Creek MI to Alternative “104.9 The Edge” this morning. The station states that the move was made in part to fill the void created by Midwest Communication’s 94.1 WVIC Lansing flipping to Classic Country in March 2015. The Edge will begin carrying the syndicated Free Beer & Hot Wings on Monday with 104 minute commercial free blocks the rest of the day. WBXX registered a 3.1 share in the just released Fall 2015 Nielsen Audio ratings.

Outlaw Ousts Abe In Springfield

As expected Saga flipped 101.1 W266BZ/103.7 WDBR-HD2 Springfield IL from Variety Hits “Abe-FM” to Classic Country “101.1 The Outlaw” at noon today. Focusing on core artists Merle Haggard, Waylon Jennings, Willie Nelson, Garth Brooks and Reba McEntire, “The Outlaw” creates a flanker for sister “101.9 The Wolf” WLFZ against Midwest Family Broadcasting’s “US 92.7” WUSW and Neuhoff Media’s 104.5 WFMB. Original Report 1/25: Saga Communications Variety Hits “101.1 Abe-FM” W266BZ/103.7 WDBR-HD2 Springfield IL is promoting “A Big Change” for Friday, January 29. While no domains have been registered yet, word in the market is that Saga is preparing to flip the station to the “Outlaw” Classic ...Read More

If A Station Rebrands And Doesn’t Make A Sound…

We take pride at RadioInsight.com in being on top of everything going on in the radio industry. Sometimes a change falls through the cracks that baffles us on how nobody picked up on it. But the problem gets much worse when the station’s operator does nothing to get the word out about its new identity. Back in December, iHeartMedia gave Country 97.1 KYWD Green Valley/Tucson AZ a fresh coat of paint as its “Wild Country” name gave way to “The Bull“. Yet the company has done nothing to notify anybody of the change. The company’s local advertising page still proudly promotes KYWD as “Wild Country“. Neither of the two local media columnists nor any national site was given a release to give the station some attention. This is a station that garner...Read More

Christian CHR Project Coming To Boise

Idaho Conference of Seventh-Day Adventists will launch Christian CHR “Project 88.7” KOAY Middleton/Boise ID on February 20. The launch will be tied into the Boise stop of the Rock & Worship Roadshow concert tour. KOAY has been airing Christmas music since early October continuing through January. The new station will flank sister Christian AC 89.5 KTSY Boise. To help promote the launch, KOAY is giving future listeners that posts a picture of themselves on Instagram or Twitter with the station hashtag tickets to the concert.

KAZG Phoenix Relaunches As Oldies 92.7

Following the addition of 92.7 K227CF Phoenix last year, Hubbard Oldies 1440 KAZG Scottsdale/93.3 KDKB-HD2 Mesa AZ has rebranded this week as “Oldies 92.7“. Previously known as “AZ Gold“, KAZG is focusing on 1960s and 1970s hits that are being phased out by CBS Classic Hits 94.5 KOOL. The 92.7 translator is owned by Happy Dog Communications, K224CJ holds a Construction Permit to upgrade from 10 to 250 watts at 447 meters from the South Mountain tower farm (Coverage Map).

Star 100.9 Rises Over Richmond

SummitMedia Soft AC “Easy 100.9” WHTI Lakeside/Richmond VA flipped to Classic Hits this morning. Now branded as “Star 100.9“, the station is positioning itself as the “Best Of The 70s, 80s and More”. The move gives Richmond a second Classic Hits station as WHTI will now directly compete with Alpha Media’s 107.3 WBBT. Morning hosts Bill Bevins and Shelly Perkins remain in place at Star 100.9, while the station continues to be jockless in all other dayparts. The change at WHTI is the second to come to a Richmond market AC in recent months. Right after Christmas, iHeartMedia’s “Lite 98” WTVR-FM relaunched as “Mix 98.1“. SummitMedia LLC is launching a new local radio format for Richmond listeners. The new STAR 100.9 will p...Read More