Format Changes

KOMG Springfield Relaunches As 105.1 The Bull

After a day stunting with Christmas music, Midwest-Family Broadcasting has relaunched Country “105.1 Bob-FM” KOMG Willard/Springfield MO as “105.1 The Bull“. Along with the new name KOMG adds the syndicated Big D & Bubba show for mornings. Current afternoon host Cameron Combs will be paired with Jerry Kidd in afternoons. In the Fall 2015 Nielsen Audio ratings, KOMG was the lowest rated of the three Country stations in the Springfield market listed by Nielsen Audio with a 4.1 share. That placed it well behind Scripps’ market leading 94.7 KTTS and its 11.2 share and iHeartMedia’s “100.5 The Wolf” KSWF’s 6.1. A fourth Country station, “101.3 The Outlaw” KTXR was launched by Meyer Communications last November focusing on mu...[Read More]

Easy & WAGG Move In Birmingham As Summit Launches 97.3 Play

As we first reported on Thursday, SummitMedia has pulled a three-way format flip in Birmingham. The big move is at 97.3 where Soft AC “Easy 97.3” WEZZ-FM Gardendale gives way to Hot AC “97.3 Play” WPYA. Launching with 10,000 songs commercial-free, the new format fills the music vacancy in the market between iHeartMedia CHR “103.7 The Q” WQEN and AC “Magic 96.5” WMJJ. To make way for the new Play, the “Easy” Soft AC format moves to 1320 WENN/102.1 W271BN Birmingham and Gospel 610 WAGG moves its FM rebroadcast from 102.1 to 100.1 W261BX. The changes all took place simultaneously at 3:00 this afternoon. Birmingham has a new radio station, 97.3 PLAY owned and operated by SummitMedia LLC. The music format, new to Birmingham, is known a...[Read More]

Classic Hip-Hop Is Boomin In Tampa

WestCoast Media has flipped Urban Oldies/Talk 1150 WTMP Egypt Lake/Tampa FL to Classic Hip-Hop “Boomin 1150“. With the change the station has dropped Reach Media’s syndicated Tom Joyner, DL Hughley and Al Sharpton shows. West Coast Media operates WTMP via LMA from Tama Broadcasting’s bankruptcy receiver Scott Savage. INSTANT INSIGHT: It wouldn’t surprise us to see Radio-One send a cease & desist on use of the “Boomin” name just as it did to Flinn Broadcasting’s 96.1 WIVG Memphis in January 2015.

Rumba Already Expands In Tampa

Just a couple weeks after launching Spanish Tropical “Rumba 106.5” WLTQ-FM Sarasota FL, iHeartMedia is expanding the station’s coverage in the Tampa market. The “Rumba” programming is now being heard on 100.3 W262CP Bayonet Point/103.5 WFUS-HD2 Gulfport to reach the northern portions of Pinellas County including Palm Harbor, Dunedin, and Clearwater. It replaces jockless Alternative “Alt 100.3” on those signals. Additionally 106.5 WLTQ-FM has changed its call letters to the more Rumba sounding WRUB.

WDYE Becomes Dyer County Country

Forever South has flipped 94.3 WDYE Dyer TN from a simulcast of News/Talk 1390 WTJS Jackson to Country. Positioned as “Dyer County Country“, the station is focusing on the area northwest of Jackson including Dyersburg. WDYE changed call letters from WTJJ in January in preparation of the flip. The former Talk programming continues on 1390 WTJS and 94.1 W231BU East Union.

KAWL Revitalizes As Kool 103.5

One of the first stations to sign-on their translators granted from the AM Revitalization waiver period has rebranded in favor of their new FM signal. Nebraska Rural Radio Association’s 1370 KAWL York NE has completed the move on 104.3 K282BE Hastings to 103.5 in York to launch “Kool 103.5“. KAWL features a Full Service/Classic Hits format with local hosts from 6am-6pm daily. The station also carries Nebraska Cornhuskers basketball and football, Kansas City Royals baseball and local high school sports.

WHQR Moves Classical To Stronger Translator

Friends of Public Radio’s 91.3 WHQR Wilmington NC is moving its Classical programming to a stronger translator. The group has closed on its purchase of 92.7 W224CX Wilmington from Conner Media and completed its upgrade to 250w/141m. W224CX replaces 99 watt 96.7 W244DH Wilmington as the primary home of its Classical programming. That signal holds a CP to move south of Wilmington where it plans to eventually land in the Southport/Oak Island area to enhance the Classical programming’s coverage in the beach communities.

WLYV Flips To Oldies

Adams Radio Group has flipped Conservative Talk 1450 WLYV Fort Wayne to Oldies utilizing Westwood One’s Good Time Oldies network. The station’s previous “The Patriot” brand remains on 103.3 W277AK Fort Wayne/WJFX-HD2, where it began simulcasting earlier this year. The new Oldies station is being branded as “14-5-OH WLYV” and is in honor of the station’s flip to Top 40 in 1966. Original WLYV “LYV GYS” DJ Rick Hughes, who has been hosting a weekend Oldies show on WLYV will add a Friday show to his Saturday and Sunday shifts.

KSCA and KISF Rebrand As ZonaMX

Univision is beginning the process of rebranding several of their Regional Mexican stations across the country. The first move has come in Los Angeles as “La 101.9” KSCA is now identifying itself as “ZonaMX 101.9“. The prior “La 101.9” identity lasted for four and a half years, much shorter than the station’s branding as “La Nueva 101.9” from 1997 to 2011. Sister 103.5 KISF Las Vegas has also begun using the new “Zona MX” branding. Most of Univision’s stations across multiple formats had been presenting itself just by its frequency for the past several years. The Regional Mexican stations are now in the process of returning to a brand identifier. The domain registration of shows that 92.1 KOND Clovis/Fres...[Read More]

Forever Gets Happy In Cumberland

Forever Media continues the restructuring of its recently acquired cluster in Cumberland MD. The most recent change is AC “105.7 The River” 1450 WTBO/105.7 W289BR Cumberland MD relaunching as CHR “Happy 105.7“. The station is now carrying the WNCI Columbus based syndicated Dave & Jimmy morning show and programming from Westwood One including WWKL Harrisburg’s Venetia in middays, WZNS Fort Walton Beach’s Hayden in afternoons and Zach Sang & The Gang at night. WTBO is the third change that has taken place since Forever closed on the purchase of the cluster from Dix Communications. Classic Rock “Go 106.1” WKGO rebranded as “Rocky 106” WRQE in early January and then Country 105.3 WFRB-FM rebranded as “Big Froggy 105.3&...[Read More]

KNXR Becomes Minnesota 97.5

After stunting all weekend with Rolf Harris’ “Tie Me Kangaroo Down, Sport”, KNXR flipped to Rock leaning Classic Hits “Minnesota 97.5” at 12pm today. The new format takes on Townsquare Media’s rimshot Oldies “Cool 104.3” KVGO Spring Valley and iHeartMedia’s Classic Rock “Laser 101.7” KRCH. The new format launched with Eagles “Hotel California” and Don Maclean’s “American Pie”. Listen to the launch of Minnesota 97.5 at Original Report 3/6: Lynn Ketelsen and John Linder’s Blooming Prairie Farm Radio has closed on its purchase of Hot AC “97.5 Pulse-FM” KNXR Rochester MN and has begun stunting in preparation of a new format. KNXR is looping Rolf Harris’ “Tie...[Read More]

Rumba Launches In Tampa

As expected, iHeartMedia has completed the move of Country 106.5 WCTQ Sarasota FL to 92.1 and debuted Spanish CHR “Rumba 106.5” WLTQ-FM at 9am today. While located in their Sarasota cluster, iHeart is marketing the station as a Tampa outlet to compete against Beasley Media’s “Maxima 92.5” WYUU which is the only commercial Spanish FM in a market that is 16% hispanic. As we reported in mid-February, a Tampa based marketing company, S3 Media, registered the domains being used by the new station:,,,, and The new “Rumba 106.5” is positioning itself as “#1 Para Exitos y Musica Variada” which translates to “#1 For Hits and Music Variety”.