Domain Insight

Max Knows Bakersfield

Last week, Lotus Communications completed its swap with Clear Channel of 104.5 KZEP San Antonio, TX for 101.9 KWID Las Vegas, NV and 96.5 KBKO Bakersfield, CA. With the swap complete, the Country format of KBKO signed off and the station began stunting towards the debut of a new format on Tuesday, August 5 at 12pm local time. What will the new format be? On July 23, Greg Holcomb registered Who is Greg Holcomb? He just happens to be the newly appointed General Manager of KBKO. The Max-FM branding is mainly used these days on Variety Hits or Rock oriented stations, although has been used on formats diverse as Hot AC and Sports in the past as well. Holcomb was quoted on Friday in The Bakersfield Californian stating the new format would be “family-friendly adult format with...Read More

94.5 Birmingham Goes Country (For Now?)

Update 7/25/08: has been registered by CSC Corporate Domains, the registrar responsible for all of Citadel’s internet operations. We’d expect Rhythmic CHR or Urban to form a tandem with sister Urban AC “Hot 107.7” WUHT to compete with Cox’s Urban “95.7 Jamz” WBHJ and Urban AC “98.7 Kiss” WBHK. Update 7/21/08: As of today, sister Sports 100.5 WJOX has moved to the 94.5 frequency. 100.5, licensed to Northport, AL rimshots Birmingham from the Southwest from near Tuscaloosa, while 94.5 broadcasts from the center of Birmingham. WJOX had moved from 690 AM to 100.5 in November 2006. Original Post 7/5/08: Following its broadcast of the local July 4 fireworks, Citadel Adult CHR “The New 94.5” WYSF Birmingham, AL flipp...Read More

Insight Exclusive: 104.3 WSMJ Baltimore Flipping

Update 5/23/08 12:05pm: After stunting with Christmas music for a few hours, WSMJ as we predicted last night, became Modern Rock “Channel 104.3” at noon today with a pending call letter change to WCHH. The station will simulcast Elliott in the Morning from sister DC101 in Washington. Listen to the launch at the Format Change Archive. The Memorial Day Weekend is usually busy with format flips across the country and we’re expecting a few this year. The first domino to fall should be in Baltimore where we’ve long expected Smooth Jazz 104.3 WSMJ to find a new format. The logo above appeared on the Clear Channel servers this evening, while was registered on May 16. In addition, WSMJ PD/middayer Lori Lewis was let go on Thursday. Clear Channel mainly uses ...Read More

100.3 The Sound Los Angeles

Update 4/8/08: As we predicted yesterday, Bonneville will launch 100.3 The Sound as a AAA at 10am PDT today. The station began stunting at midnight as “Bruce Radio” with all Bruce Springsteen in honor of his concert in Anaheim. Original Post 4/7/08: Bonneville has transferred to domains to its server today: and Both domains currently point to a forbidden access page. Bonneville currently operates “94.9 The Sound” WSWD Cincinnati, which it acquired last year from Entercom. That station is Adult Alternative, focusing mainly on on 90’s music. Here’s a sample hour from earlier today from that station: Foo Fighters – The Pretender Blink-182 – Dammit Nirvana – Heart-Shaped Box The Killers – R...Read More

What’s To Come at KRBV Los Angeles?

Many of the trade publications today are jumping on reports that Bonneville is planning a music format for recently acquired 100.3 KRBV Los Angeles based on job postings on its corporate site. There’s also quotes from Bonneville Director of Public Affairs Craig Haslem that the company will air an “undisclosed music format”. This screams smokescreen to us. The rumor mill has been churning for weeks that Bonneville would launch a News/Talker when it acquired KRBV. We have two domain names that Bonneville registered in mid-March: and Additionally, many of the job postings are more than meets the eye: On-Air Talent – Prefer someone who has worked effectively as a co-anchor with other professionals in creating a unique broadcast Board Oper...Read More

99.7 WBZX Columbus Stunting

Update 4/4/08: The domains are now forwarding to the old Blitz site. More importantly WBZX has changed its call letters to WRKZ. All indications are 99.7 Rock wil launch later today. Original Post 4/3/08: North American Broadcasting’s Alternative/Active Rock “99.7 The Blitz” WBZX Columbus, OH is stunting with random computer beeps and notices that the station is rebooting with an estimated completion time of Friday, April 4, at 5:00pm. Our NetGnomes have located registered to North American Broadcasting last week. Could we see the station relaunching with a more gold based focus?

Game On In Portland?

Will Portland see an All-Sports FM? Rose City Radio could soon be shifting Rhythmic CHR “Jammin 95.5” KXJM in that direction. Paul Allen, the Microsoft co-founder, who owns Rose City Radio also owns the NBA’s Portland Trail Blazers and NFL’s Seattle Seahawks, which would give instant content for the new station in tandem with sister News/Talk 750 KXL. The domain, was registered on Tuesday by KXL Sports Director Jay Allen. We’re not sure if there is any relation between Jay and Paul Allen. Also curious is the timing of this registration following the incident on Friday, March 14, where a disgruntled KXJM listener drove his car in to the lobby of the station’s offices.

Macon Moves

Update 3/21/08: It took a little longer than we thought, but the Macon flip occurred earlier this week. “The Peach” AC format is now on the to be spun-off 102.5 frequency, while Country “The Bull” has relocated to 96.5. Original Post 2/6/08: As we noted last week in our report about a pending frequency swap in Bakersfield, if Clear Channel is going to go through with its privatization plan there are going to be frequency swaps in order to keep the formats it wants in the markets it must spin-off some stations. Next up seems to be Macon, GA where Clear Channel looks to be swapping Country WEBL “102.5 The Bull” to 96.5 and Classic Hits “Peach 96.5” WPCH to the 102.5 frequency it will be disposing of. Towards that goal, and 965theb...Read More

95.7 KHJZ Houston Flips To CHR “Hot 95.7”

Update 3/13/08 5:00pm: Hot 95.7 debuted at 3:00pm CDT as expected. The station has a Rhythmic lean, but will most likely be classified as Mainstream CHR. The first hour on the station consisted of: Nelly – Hot In Herre Rihanna – Don’t Stop The Music Miley Cyrus – See You Again T-Pain – Buy You A Drink Mariah Carey – Touch My Body Webbie – Independent Fergie – Clumsy Soulja Boy – Crank Dat Chris Brown – With You Cascada – What Hurts The Most Flo-Rida – Low Kanye West – Stronger Jordin Sparks – No Air Sean Kingston – Take You There Sara Bareilles – Love Song Update 3/12/08 7:00pm: At 5:37pm CDT, KHJZ began stunting with a loop of Freestyler’s “Don’t Stop” and Rhianna’...Read More

Separating Truth and Fiction in Atlanta

Since Citadel’s massive layoffs of personnel in Atlanta and other markets on Friday, the rumor mill has been working overtime over the fate of “Eagle 106.7” WYAY Atlanta. The following domains were registered over the past couple days fueling speculation elsewhere: – This domain was registered on Friday, or so people thought. Network Solutions, the registrar with which this domain was researched, puts a hold on any domain that is looked up using their domain name search so that the person looking it up has to purchase it through them if they want it immediately. If it’s not purchased after a set amount of days it goes back into the available pool. This practice has been frowned upon by the rest of the domain name industry and is supposed to ...Read More

Rushing in New Orleans

Since the launch of the news/talk format on 99.5 WRNO in November 2006, it has been known by the unwieldy name “The New“. But a nationally known personality could soon see himself as the primary brand of the station. Rush Limbaugh currently airs on Entercom’s 870/105.3 WWL, however the personality syndicated by Clear Channel’s Premiere Radio Networks seems to be on his way across town as Clear Channel has registered the following domains:,,, and

CBS To Launch Teen Oriented HD/Webcaster

CBS Radio looks to be launching a youth-targeted CHR on KCBS-HD2 Los Angeles and online in the coming days. currently features a splash page featuring Hannah Montana, Paramore, Jordin Sparks, Justin Timberlake, Gwen Stefani, The Jonas Brothers, and “100,000 Amp2unes In A Row”. Update: The stream is already up at