Domain Insight

Indie 103.1 Los Angeles To Become “El Gato”

Update 1/17/09 3:00pm: As expected, KDLD/KDLE flipped to Regional Mexican as “El Gato” at midnight. Update 2:30pm: At 10:00am PST, Indie 103.1 signed-off with Frank Sinatra’s “My Way”. The station is now stunting with a 5 song loop interspersed with announcements that the station is moving to an internet-only operation. This is an important message for the Indie 103.1 Radio Audience – Indie 103.1 will cease broadcasting over this frequency effective immediately. Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge. Due to these challenges, Indie 103.1 was recently faced with only one option R...Read More

WLVE Miami To Change Formats

Update 12/25: At 10:00am Christmas morning, “Love 94” did indeed drop its former Smooth Jazz imaging for Rhythmic AC as “93.9 MIA”. The station’s first hour included: Will Smith – Miami K.C. & The Sunshine Band – Get Down Tonight Madonna – Holiday Ricky Martin – Livin’ La Vida Loca McFadden & Whitehead – Ain’t No Stoppin’ Us Now Rihanna – Disturbia Marky Mark & The Funky Bunch (w/ Loleatta Holloway) – Good Vibrations Earth, Wind & Fire – Let’s Groove Expose’ – Come Go With Me Justin Timberlake – SexyBack Michael Jackson – Don’t Stop ‘Til You Get Enough Prince & The Revolution – When Doves Cry Marc Anthony – I Need To ...Read More

“Live 105.3” KLLI Dallas Becomes “105.3 The Fan”

Update 4:00pm: As predicted earlier today, KLLI has become All-Sports “105.3 The Fan” following a few hours of stunting with college fight songs. KLLI Morning Host Jagger will continue in mornings, while middayers Ben & Skin move to Afternoon Drive replacing Russ Martin. Original Post 12/8/08 2:15am: Over the weekend CBS has registered The site is already active on their servers pointing to the normal “website coming soon” note that their provider uses before activating a site. In recent months CBS has flipped FM Talkers in Detroit and Baltimore to Sports with both flips occurring on Mondays. We’ll see how this plays out in a market with two existing Sports stations.

Fan Blowing in Baltimore?

Is CBS getting ready to move its sports talker in Baltimore from AM to FM? A few new domain registrations seem to point in that direction as the company registered,, and last week. 105.7 is currently FM Talker WHFS, which has attempted to reinvent itself a few times from its beginnings as a local outlet for Howard Stern and Don & Mike to its current mix of locally based Hot Talk and Issues talk and Sports. 105.7 is currently the Flagship station for Baltimore Orioles baseball and University of Maryland Football and Basketball along with local sports talk at night. CBS currently operates “ESPN 1300” WJFK in Baltimore with local midday and afternoon hosts flanking the ESPN network programming. Combining all the loc...Read More

Talking Big in Washington

Update 11/2/08: Some snooping on the CBS Webserver has brought us the above image showcasing some of the hosts coming to WPGC. WPHT Philadelphia (which happens to use the same Big Talker branding) morning host Michael Smerconish is featured along with syndicated hosts Glenn Beck, Bill O’Reilly, Lou Dobbs, and Dr. Laura. We wouldn’t be surprised to see the new format launch in time for Tuesday’s election. Original Post 10/21/08: 1580 WPGC Morningside, MD/Washington, DC has always been the bastard child of the CBS cluster in the Washington market. Bouncing in and out of simulcasts with FM sister 95.5 WPGC-FM, the station had seen some success in recent years as a gospel outlet until Radio-One launched that format on 104.1 WPRS. That led WPGC to shift to Black Talk and last ...Read More

Beating The Energy Away in Phoenix

Sierra H Broadcasting has announced that it will pull the plug on Dance “Energy 92.7/101.1” KNRJ Payson/Phoenix, AZ at 5pm on 10/31. Following a weekend of stunting, a new format will debut on Monday, November 3 at 9:27am. We’ve discovered a domain registration that seems to point to a new format for the station. was registered anonymously last Friday. Now, we’ll go into speculation mode. “Krazy” Kid and Ruben, longtime Phoenix area personalities were let go earlier this month from CBS’ KZON “101.5 Jamz” in a budget cutting move. Sierra H quickly gave the pair a chance to do a “farewell” show on sister 104.3 KAJM. Bringing them to KNRJ would give the station a big publicity boom in the market. Whether this w...Read More

Memphis Changes In A Snap

Update 10/17/08 3:00pm: That was quick. At 2:00PM local time, WSNA became “Classic Hits 94-1 KQK” launching with Bob Seger’s “Old Time Rock & Roll”. Original Post 10/17/08 2:30pm: A format change is imminent at Entercom Rhythmic AC “Snap 94.1” WSNA Germantown, TN/Memphis. Call letters as of today have been changed to WKQK and a domain registration of has been made by Entercom. Additionally, sister “FM100” WMC-FM morning co-host Karen Perrin has posted on her blog that she will be moving across the hall to 94.1 with former partner Steve Conley for the morning slot there starting this monday.

Max Knows Bakersfield

Last week, Lotus Communications completed its swap with Clear Channel of 104.5 KZEP San Antonio, TX for 101.9 KWID Las Vegas, NV and 96.5 KBKO Bakersfield, CA. With the swap complete, the Country format of KBKO signed off and the station began stunting towards the debut of a new format on Tuesday, August 5 at 12pm local time. What will the new format be? On July 23, Greg Holcomb registered Who is Greg Holcomb? He just happens to be the newly appointed General Manager of KBKO. The Max-FM branding is mainly used these days on Variety Hits or Rock oriented stations, although has been used on formats diverse as Hot AC and Sports in the past as well. Holcomb was quoted on Friday in The Bakersfield Californian stating the new format would be “family-friendly adult format with...Read More

94.5 Birmingham Goes Country (For Now?)

Update 7/25/08: has been registered by CSC Corporate Domains, the registrar responsible for all of Citadel’s internet operations. We’d expect Rhythmic CHR or Urban to form a tandem with sister Urban AC “Hot 107.7” WUHT to compete with Cox’s Urban “95.7 Jamz” WBHJ and Urban AC “98.7 Kiss” WBHK. Update 7/21/08: As of today, sister Sports 100.5 WJOX has moved to the 94.5 frequency. 100.5, licensed to Northport, AL rimshots Birmingham from the Southwest from near Tuscaloosa, while 94.5 broadcasts from the center of Birmingham. WJOX had moved from 690 AM to 100.5 in November 2006. Original Post 7/5/08: Following its broadcast of the local July 4 fireworks, Citadel Adult CHR “The New 94.5” WYSF Birmingham, AL flipp...Read More

Insight Exclusive: 104.3 WSMJ Baltimore Flipping

Update 5/23/08 12:05pm: After stunting with Christmas music for a few hours, WSMJ as we predicted last night, became Modern Rock “Channel 104.3” at noon today with a pending call letter change to WCHH. The station will simulcast Elliott in the Morning from sister DC101 in Washington. Listen to the launch at the Format Change Archive. The Memorial Day Weekend is usually busy with format flips across the country and we’re expecting a few this year. The first domino to fall should be in Baltimore where we’ve long expected Smooth Jazz 104.3 WSMJ to find a new format. The logo above appeared on the Clear Channel servers this evening, while was registered on May 16. In addition, WSMJ PD/middayer Lori Lewis was let go on Thursday. Clear Channel mainly uses ...Read More

100.3 The Sound Los Angeles

Update 4/8/08: As we predicted yesterday, Bonneville will launch 100.3 The Sound as a AAA at 10am PDT today. The station began stunting at midnight as “Bruce Radio” with all Bruce Springsteen in honor of his concert in Anaheim. Original Post 4/7/08: Bonneville has transferred to domains to its server today: and Both domains currently point to a forbidden access page. Bonneville currently operates “94.9 The Sound” WSWD Cincinnati, which it acquired last year from Entercom. That station is Adult Alternative, focusing mainly on on 90’s music. Here’s a sample hour from earlier today from that station: Foo Fighters – The Pretender Blink-182 – Dammit Nirvana – Heart-Shaped Box The Killers – R...Read More

What’s To Come at KRBV Los Angeles?

Many of the trade publications today are jumping on reports that Bonneville is planning a music format for recently acquired 100.3 KRBV Los Angeles based on job postings on its corporate site. There’s also quotes from Bonneville Director of Public Affairs Craig Haslem that the company will air an “undisclosed music format”. This screams smokescreen to us. The rumor mill has been churning for weeks that Bonneville would launch a News/Talker when it acquired KRBV. We have two domain names that Bonneville registered in mid-March: and Additionally, many of the job postings are more than meets the eye: On-Air Talent – Prefer someone who has worked effectively as a co-anchor with other professionals in creating a unique broadcast Board Oper...Read More