106.1 The Breeze

RadioInsight Community Forums Mid-Atlantic Philadelphia 106.1 The Breeze

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This topic contains 3 replies, has 4 voices, and was last updated by  Nathan Obral 1 day, 17 hours ago.

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  • #185387

    radio1234
    Participant

    I would like to get your thoughts on 106.1 The Breeze. What do you like about the station, what don’t you like about it, etc..

    #185548

    tim131
    Participant

    Like most “Breeze” stations, the songs played are often 25-30 or more years apart. The eras are way too different and broad.

    Who the heck who loves, for example, Maroon 5, and also likes a late 70’s/80’s pop/AC tune??? That’s insane. Rarely does a listener in her/his 20’s love the same music as a person in their mid-late 40’s+.

    Who programs these stations? And radio wonders why it’s in the financial trouble the industry is in. With enough challenges it has on the advertising revenue side with competition from the web, then they announce this hot new format and it sounds like a moron picked the music at random. IMHO.

    #185550

    homerjay
    Participant

    That’s a bit of an over generalization. The idea that an audience can’t like acts of the 70s/80s and today is false.

    #185552

    Nathan Obral
    Participant

    That’s a bit of an over generalization. The idea that an audience can’t like acts of the 70s/80s and today is false.

    It’s all in how you segue the songs. The national iHeart “Breeze” feed (which was recently relayed on a suburban translator in the Cleveland market as a stunting phase, oddly enough, at 106.1 FM) had quite a few segues that felt more like train wrecks.

    Going from Maroon 5 to Air Supply to late-90s Madonna at face value is a Very Bad Idea®. You could include those acts and eras in a format, but it takes effort and programmers at the station level to weave those genres and make them listenable. And iHeart took the station programmers out of the equation a decade ago.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

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