B101's New Weak Signal

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This topic contains 25 replies, has 10 voices, and was last updated by  aaronread 2 years, 12 months ago.

Viewing 11 posts - 16 through 26 (of 26 total)
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  • #146952

    Charles Everett
    Participant

    Whatcha got to say now, Pal?

    Be thankful that iHeartMedia hasn’t sued bobloblaw yet. Libel, defamation, slander, just to name a few.

    B101 was up a full share point in the January ratings book, 4.5-5.5. Their numbers had been depressed due to Christmas music on 105.1. And B101 had a 6.0 as recently as November.

    #146985

    bobloblaw
    Member
    WBWL is the lowest rated commercial FM in the Boston market.
    WWBB was steady smiling 8s when this started.
    WCIB will really show results next rating.  Semi ratings require patience.  See you then!
    #146993

    bobloblaw
    Member

    Whatcha got to say now, Pal? Be thankful that iHeartMedia hasn’t sued bobloblaw yet. Libel, defamation, slander, just to name a few. B101 was up a full share point in the January ratings book, 4.5-5.5. Their numbers had been depressed due to Christmas music on 105.1. And B101 had a 6.0 as recently as November.

    I have no idea how I managed to mess up my last post.  Trying again.

    WBWL has been the lowest rated commercial FM in Boston just about every Boston Book this past 12 months.

    WCTK, 50+ miles south of  Boston and a “Providence” market station, has been within one rating point of WBWL in the Boston Book practically every one of the past 12 months.

    WCIB will really show its damage next Cape Cod Book.

    WWBB was running 8s in Providence when this mess began.

    Nobody is going to proudly claim this baby.  Nobody.

    My personal opinion sir, is that you are a troll.

     

     

     

     

     

     

     

     

     

     

    #147012

    Charles Everett
    Participant
    Another bull$#!t artist who plays the Rush Limbaugh card. When you’re exposed as a liar, resort to name-calling.
    WBWL has been the lowest rated commercial FM in Boston just about every Boston book this past 12 months.
    It’s not about one station, it’s all about a cluster. Kiss 108 + Jam’n 94.5 + 101.7 The Bull can grab a younger audience better than WROR + Magic 106.7 + Country 102.5 + WBOS. Anyone who still thinks in terms of one station is living in a time warp.
    WCTK, 50+ miles south of Boston and a “Providence” market station, has been within one rating point of WBWL in the Boston Book practically every one of the past 12 months.
    Seen the January book for Boston? There’s a Worcester signal in between 101.7 The Bull and his beloved WCTK.
    And more importantly, why is a consolidator with no Boston signals subscribing to the Boston book?
    #147068

    aaronread
    Member

    WBWL has been basically within one percentage point of WCTK in the Boston Book this past 12 months. WCTK is a “Providence” market station.

     

    You really just have no idea how the economics of modern, cluster-based radio work, do you?  Just stop ever putting “WBWL” and “WCTK” in the same sentence.  Two different markets so there IS NO COMPARISON between the two.

    WBWL in Boston competes with WKLB in Boston but more importantly, WBWL is an important part of how iHeartMedia in Boston competes with the other commercial clusters in Boston.   WBWL, even if it doesn’t have HUGE ratings, still draws away at least SOME country listeners from Greater Media’s WKLB, which means WKLB can’t achieve the coveted “number one” ranking in the market (in a particular demographic that GM and/or IHM care about and that we can’t know unless we subscribe to the Nielsen ratings).   Keeping WKLB out of number means WXKS-FM/Kiss108 can STAY in the number one slot (again, for a particular demo) and THAT means much, much more $$$ for iHeartMedia.

     

    On a related note, the old WWBB might’ve covered a huge area but a large amount of that area was outside the actual market definition…and thus utterly meaningless to advertisers.  It doesn’t matter that WWBB might’ve had a decent showing in the BOSTON market, it’s still a PROVIDENCE station and thus it was never going to get real ad $$$ from those Boston-market-based listeners.  The downsized WWBB covers the entire Providence market (which is Providence, Pawtucket, New Bedford and Warwick…as well as the towns inbetween those cities…and no more, no less) which is all that matters to the ad buyers.

     

    And y’know, it’s just 6+ numbers so take ’em with a grain of salt, but after a brief dip, WWBB is doing just fine in the ratings these days.

     

    Also, what’s this nonsense about WCIY being the “only station that covers the entire Cape & Islands”?  That’s a total crock, there’s WEII, WXTK, WQRC, WPXC, WCOD, WFCC, WMVY, WBAS and arguably WBUH.

    #147080

    bobloblaw
    Member

    WBWL has been basically within one percentage point of WCTK in the Boston Book this past 12 months. WCTK is a “Providence” market station. You really just have no idea how the economics of modern, cluster-based radio work, do you? Just stop ever putting “WBWL” and “WCTK” in the same sentence. Two different markets so there IS NO COMPARISON between the two. WBWL in Boston competes with WKLB in Boston but more importantly, WBWL is an important part of how iHeartMedia in Boston competes with the other commercial clusters in Boston. WBWL, even if it doesn’t have HUGE ratings, still draws away at least SOME country listeners from Greater Media’s WKLB, which means WKLB can’t achieve the coveted “number one” ranking in the market (in a particular demographic that GM and/or IHM care about and that we can’t know unless we subscribe to the Nielsen ratings). Keeping WKLB out of number means WXKS-FM/Kiss108 can STAY in the number one slot (again, for a particular demo) and THAT means much, much more $$$ for iHeartMedia. On a related note, the old WWBB might’ve covered a huge area but a large amount of that area was outside the actual market definition…and thus utterly meaningless to advertisers. It doesn’t matter that WWBB might’ve had a decent showing in the BOSTON market, it’s still a PROVIDENCE station and thus it was never going to get real ad $$$ from those Boston-market-based listeners. The downsized WWBB covers the entire Providence market (which is Providence, Pawtucket, New Bedford and Warwick…as well as the towns inbetween those cities…and no more, no less) which is all that matters to the ad buyers. And y’know, it’s just 6+ numbers so take ’em with a grain of salt, but after a brief dip, WWBB is doing just fine in the ratings these days. Also, what’s this nonsense about WCIY being the “only station that covers the entire Cape & Islands”? That’s a total crock, there’s WEII, WXTK, WQRC, WPXC, WCOD, WFCC, WMVY, WBAS and arguably WBUH.

    WWBB and WCIB signals were greatly compromised to allow WBWL to reach a “potential” 500,000 new listeners south of Boston.  WBWL’s ratings have shown absolutely zero increase because of this activity.  WWBB and WCIB have both been in steady decline.  WCTK is a country station located 58 miles south of Boston.  WBWL has not affected WCTK’s numbers in the Boston Book which indicates nothing has increased WBWL’s numbers to the south.  WBWL is consistently the lowest rated commercial FM in Boston.  The next lowest commercial Boston FM is WJMN.  WODS and WBQT are wiping their bottoms with WJMN; in case you haven’t noticed.
    There was and is no justification whatsoever for this.
    #147082

    bobloblaw
    Member

    Trying again.

    WBWL has produced absolutely no numbers whatsoever in this past year to justify any of these changes.  WCTK is 58 miles south of Boston and WBWL hasn’t even taken any numbers from them in the Boston Book.  WBWL and WJMN are currently the two lowest rated Boston commercial FMs in the Boston Book!

    WBWL dukes it out with WCTK while WBQT and WODS wipe their bottoms with WJMN.

    WWBB and WCIB both continue to sink like stones in their respective Books.

    You have no leg to stand on for this argument.  You have no documentation to prove otherwise.  There is no positive aspect about this deal.

    #147101

    Charles Everett
    Participant

    WBWL dukes it out with WCTK

    You have been told many times by others on this board that is not the case.

    Bob, you’re completely out of touch and I’m surprised you haven’t been banned yet.

    #147133

    aaronread
    Member

    WBWL’s upgrade wasn’t about reaching south of Boston.  You ARE aware that they moved off OFC in downtown and northward to the old WFNX tower by Malden Hospital, right?  That was always the endgame…it wasn’t about just letting out 101.7’s pattern to the south.  Sure, IHM *did* do that at first, because it was cheap and easy to do.  Why not?  Certainly it boosted WBWL’s reach southward.  But the real move was to upgrade from Class A to Class B1 and that required a move northward to get away from WBUR 90.9FM  (I.F. spacing).   I suppose the new B1 signal ALSO has improved southward reach…broadly speaking.  But it’s gained a huge amount of coverage area throughout the 495 beltway; that was the end goal.

     

    I was mildly surprised to see that you’re correct in one aspect: WBWL is indeed the lowest-ranked commercial FM signal that is truly a “Boston” signal.  (as opposed to an obvious rimshot)   Granted, these are 6+ numbers; they don’t mean a whole hell of a lot.  But it’s what we’ve got to work with in the public arena, so I’ll give it you.

     

    You keep comparing WBWL to WCTK despite repeated attempts to explain why that’s a false comparison, no matter how you try to dress it up.  However, why don’t you look at the more relevant comparison: WBWL vs WKLB?  After all, those are the two actual Boston stations, no?  And WKLB’s ratings have taken a fearful beating lately.  At the end of 2014, WKLB’s cume was 860,000.  At the end of 2015?  Only 707,600.  Ouch.  Clearly WBWL is taking a pretty big bite out of WKLB’s audience.

     

    And WBWL’s ratings aren’t really TERRIBLE either.  Their AQH isn’t great at 1.8, but a 405,700 weekly cume isn’t shabby.  For a relative newcomer to the scene, that’s respectable…assuming it keeps growing.  If it doesn’t?  Eh, you’re not wrong that it’s not good but again, what really matters is the clusters’ overall performance.  Even if WBWL doesn’t do great on its own, it still is adding a Class B1 FM to the IHM/Boston market portfolio, and that adds a helluva lot more $$$ value to the bottom line than Class B’s in Providence and Cape Cod.  That’s the power of a Top 10 market.

     

    You’re incorrect about WWBB’s numbers dropping, BTW.  I have the real numbers (not just 6+) for WWBB because I know several people who work there personally.  There was a huge dropoff at first but it quickly rose again.  It’s more or less where it was before the changeover.  The drop has been accounted as the pre-Enhanced CBET encoding on the PPM meters; the smaller signal means more fringe listening that PPM’s weren’t picking up as well.  It’s well-known that PPM’s don’t work well on smaller signals unless you have Enhanced CBET and/or a Voltair.  When Enhanced CBET (basically Voltair from Nielsen) was installed, the numbers quickly climbed again.   (shrugs)   Certainly I can personally attest that while WWBB’s coverage area is MUCH smaller than it was, it still covers the actual Providence MARKET perfectly well.

     

    Interestingly, WCIY’s Cape numbers DID drop in the most recent books.  But logically it’s hard, if not impossible, to attribute that to the signal; they haven’t really reduced the signal over the Cape’s market areas.  It was only towards Boston that was nulled in the new directional antenna; the drop in overall ERP is only -6dB.  That’s not enough by itself to explain a ratings drop, especially when a majority of the coverage “lost” was over ocean to begin with.

    #147522

    WCOZBoston
    Participant

    To clarify, “WCIB”, not “WCIY”, is licensed to Falmouth and broadcasts at 101.9 FM.  WCIY is licensed to Canandaigua, N.Y. and broadcasts at 88.9 FM.

    #147587

    aaronread
    Member

    Whoops – thanks for catching that.  I used to live in Canandaigua so I always have a brain-fart on that.  Yes, I meant WCIB.

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