Posted In: Cleveland
Replacing a top of the hour newscast with an opinion piece disguised as news….has to land somewhere in the top 5 unethical things a radio station could do…..maybe top 3??They haven’t replaced the Top of the Hour newscast, they have added the Bill O’Reilly commentary segments after them between Noon and 2pm (inclusive). Additionally, Bill’s segments are not “an opinion piece disguised and news”. Everybody knows that Bill O’Reilly is a commentator, not a newscaster, and they accept him as such.
For those too young to remember, back in the day, 1220 as WGAR was 50KW, as was and is 1100. I think WHK was always 5KW, used to be able to hear them on I-90 going into NY state. Today’s 850 claims to be 50KW day? Was either 5KW or 10KW back in the day, 1960’s-70’s. I remember WIXY 1260 was very weak going east on 422 by LaDue, actually all of Cleveland’s AM’s took a hit out that way.“WIXY” 1260 (now WCCR) has a “figure 8” pattern that protects Erie and Indianapolis 1260’s. It’s signal is unlistenable in most of Twinsburg. Driving along Rt 82 east or west their signal drops because 82 is in their deepest nulls.
850 today (WKNR) is 50K daytime, with a fabulous daytime signal south and west (even better than WTAM). The night signal is still the old 5K tight directional with north-south coverage and almost nothing east-west. 1260 went to 10Kw day (same tight pattern, just more signal within it) and remains at 5Kw at night. Still probably the worst of the 5Ks, even worse than 1300. WHK 1420 is not bad for a 5K daytime (non-directional in the day), but night interference when they go directional is awful east-west. 1220 is 50K day and night (same pattern) but west/southwest is pretty crummy at night with lots of interference. The only AM signal with complete 5-country coverage is WTAM and even THEY are one of the weaker ground wave clear-channel stations (although the night skip to distant places can be pretty good). This is why big FMs started to kick butt in the 1970s….complete 5-country coverage day and night.
The last time I heard, from our ARB/Nielsen rep (7 or 8 years ago)….in a national average survey, fewer than 10% of radio listeners ever turned on an AM radio station. Yikes!
I was kinda shocked.
We’re in the third generation of the youngest demos relying on AM for very little, if anything. And as talk radio (the alleged “savior” of the AM band) has an audience continues to calcify with increasingly older audiences… well… I’m surprised the number is THAT high.
Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!
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