Bloomberg biz radio 1330 and 106.1

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This topic contains 24 replies, has 12 voices, and was last updated by  raccoonradio 4 months ago.

Viewing 10 posts - 16 through 25 (of 25 total)
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  • #175271

    Joseph_Gallant
    Participant

    I wonder why Bloomberg is ending it’s lease of WXKS-1200 and began leasing WRCA-1330/106.1.

    I don’t think it’s just because it gets Bloomberg on FM in Boston, albeit within only about a 12-mile-or-so radius.

    With the well-documented financial problems of iHeart Media, I wonder if Bloomberg got spooked about a potential iHeart bankruptcy (perhaps even a Chapter 7 filing, which would force a rapid liquidation of iHeart’s assets, possibly at very-reduced “fire sale” prices) could suddenly leave Bloomberg Radio without a Boston affiliate, and decided that the best way to go was to lease another station owned by a more stable company, with the FM translator an “extra”.

    #175272

    Joseph_Gallant
    Participant

    One interesting tidbit:

    It doesn’t really matter to Bloomberg if their TV and/or radio networks lose money.

    The company’s big revenue generator is something called the Bloomberg Terminal, which provides all sorts of business and financial news and information as well as things that investment “geeks” would happily use and enjoy, even if it all looks “Greek” to the average person.

    According to information on the Bloomberg website (link below), there are over 320,000 subscribers to the Bloomberg Terminals. I don’t know exactly how much each subscriber pays, but I have heard stories that the subscriber fees are quite substantial and cover not only the costs of this service, but the entire costs of operating Bloomberg’s radio and TV networks and the full costs of publishing Bloomberg’s print magazines (like Business Week magazine, which Bloomberg acquired some years back), and then some!

    Click here for information on the Bloomberg Terminal:

    https://www.bloomberg.com/professional/solution/bloomberg-terminal/ .

    So profit or loss of their print, radio and TV services won’t matter as long as 300,000 business executives and investors (and from Bloomberg’s point of view, more executive and investors keep signing-up for it) use the Bloomberg Terminal.

    #175277

    Nathan Obral
    Participant

    I wonder why Bloomberg is ending it’s lease of WXKS-1200 and began leasing WRCA-1330/106.1.

    I <strong class=”d4pbbc-bold”>don’t think it’s just because it gets Bloomberg on FM in Boston, albeit within only about a 12-mile-or-so radius.

    With the well-documented financial problems of iHeart Media, I wonder if Bloomberg got spooked about a potential iHeart bankruptcy (perhaps even a Chapter 7 filing, which would force a rapid liquidation of iHeart’s assets, possibly at very-reduced “fire sale” prices) could suddenly leave Bloomberg Radio without a Boston affiliate, and decided that the best way to go was to lease another station owned by a more stable company, with the FM translator an “extra”.

    It’s really not that much difficult.

    Beasley offered an inner-city translator right in the heart of Boston’s financial district. iHeart couldn’t match that. Bloomberg didn’t make their decision based on anything else, and the solvency issues with iHeart ranked really low on Bloomberg’s priority scale.

    106.1 is front and center on station branding. It’s not an extra – WRCA 1330 is the undisputed “extra” as part of the FCC’s AM Revitalization Abandonment Plan. Which should surprise absolutely no one.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #175278

    Channel99
    Participant

    Beasley offered an inner-city translator right in the heart of Boston’s financial district. iHeart couldn’t match that. Bloomberg didn’t make their decision based on anything else, and the solvency issues with iHeart ranked really low on Bloomberg’s priority scale.

    That has to be the main reason. AM is, and always was, pretty miserable in those office towers. From PC power supplies to elevator motors – there is a lot of noise. FM, even a low power translator, will have a much more listenable signal. And AM is still there for the folks in the office parks…

    #175402

    Joseph_Gallant
    Participant

    Over the last few days (July 10th-13th), I have noticed that in middays and afternoons, WXKS-1200 and WRCA-1330/106.1 still appear to be running separate programming.

    WXKS has the full Bloomberg Radio feed, while WRCA appears to be carrying the audio from Bloomberg Television during these hours.

    Both stations have been simulcasting “Bloomberg Surveillance” on weekday mornings.

    #175425

    nifty850
    Participant

    Bloomberg’s bread and butter IS the Bloomberg Terminal business. Subscriptions cost $25,000 for each terminal per year. They are essential in the financial services industry for getting real time quotes on pretty much anything from obscure thinly traded bonds to foreign markets securities to commodities to news on all  matters financial, particularly municipal products.

    its a must have product in the financial industry. Obviously in Boston many of these terminals are found in the area from the Financial District to the Back Bay.

    Thus the critical importance of the radio signal in that area.

    #175435

    OldNewsGuy
    Participant

    What this shows is that next to absolutely no one in their target (and highly lucrative) niche audience has an HD Radio to speak of.

    No, it simply shows that 106.1 in analog is much more accessible to people.

    #175437

    nifty850
    Participant

    What this shows is that next to absolutely no one in their target (and highly lucrative) niche audience has an HD Radio to speak of.

    No, it simply shows that 106.1 in analog is much more accessible to people.

    or BOTH..lol.
    #175445

    kent
    Participant

    It’s really not that much difficult. Beasley offered an inner-city translator right in the heart of Boston’s financial district. iHeart couldn’t match that. Bloomberg didn’t make their decision based on anything else, and the solvency issues with iHeart ranked really low on Bloomberg’s priority scale. 106.1 is front and center on station branding. It’s not an extra – WRCA 1330 is the undisputed “extra” as part of the FCC’s AM Revitalization Abandonment Plan. Which should surprise absolutely no one.

    Plus, as you mention, Beasley had an FM to offer.  Even if it’s a weak signal and if they decide not to offer stereo, FM real estate will be able to get a younger and more sellable audience than AM could ever hope to offer.  I’d guess Bloomberg sells the whole network and doesn’t do much local business, but it will still benefit from getting more of the money demo.
    #175448

    raccoonradio
    Participant

    FCC just gave out warnings to pirates at 106.3, 101.3 and 87.7. Here on the North Shore at least 101.3 (Big City) which has reached even up here, seems to be gone.

    106.3–did Beasley ask the FCC to pursue the pirate which is next to their new Bloomberg 106.1?

    101.3–Bittner due to // WJIB soon there

    (and 87.7…)

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