Breeze lands on 94.5's HD2

RadioInsight Community Forums Northeast Boston Breeze lands on 94.5's HD2

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This topic contains 8 replies, has 6 voices, and was last updated by  Nathan Obral 3 weeks, 3 days ago.

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  • #184476

    raccoonradio
    Participant

    The soft AC format the Breeze has landed on WJMN FM 94.5’s HD 2 signal. iHeart put it in place of a simulcast of their talk 1200

    WXKS. No sign of the talk 1200 simulcast from what I’ve heard on my own HD portable. Display says Boston’s Breeze.

    #184477

    Nathan Obral
    Participant

    The soft AC format the Breeze has landed on WJMN FM 94.5’s HD 2 signal. iHeart put it in place of a simulcast of their talk 1200

    WXKS. No sign of the talk 1200 simulcast from what I’ve heard on my own HD portable. Display says Boston’s Breeze.

    iHeart did the same thing in Cleveland last night with the HD2 sub of WGAR-FM (that for now is being relayed on a suburban translator 106.1 Solon, but said translator is set to switch to sister station WAKS-FM). It’s basically asserting the “Breeze” name for first-use trademarks in both states.

    By doing this, iHeart is preventing Entercom, Cumulus, Beasley or any other broadcaster from using the “Breeze” name anywhere in Massachusetts.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #184481

    WCOZBoston
    Member

    Wonder if they would consider running it on the main channel?

    #184482

    vjm1
    Participant

    Wonder if they would consider running it on the main channel?

    The only way iHeart puts “Breeze” on a main channel is if they flip WHLK 106.5 The Lake to soft AC…which would be going back to their “Lite Rock 106 1/2 WLTF” roots in a way.

    All of iHeart Cleveland’s other FMs (KISS FM, WGAR, The Buzzard, and Majic) are too ingrained in their formats, and a switch to soft AC would cause too much consternation.

    They could get away with flipping The Lake as a hat tip to it’s past life as WLTF.

    #184484

    Bill Recto
    Participant

    The soft AC format the Breeze has landed on WJMN FM 94.5’s HD 2 signal. iHeart put it in place of a simulcast of their talk 1200

    WXKS. No sign of the talk 1200 simulcast from what I’ve heard on my own HD portable. Display says Boston’s Breeze.

    iHeart did the same thing in Cleveland last night with the HD2 sub of WGAR-FM (that for now is being relayed on a suburban translator 106.1 Solon, but said translator is set to switch to sister station WAKS-FM). It’s basically asserting the “Breeze” name for first-use trademarks in both states.

    By doing this, iHeart is preventing Entercom, Cumulus, Beasley or any other broadcaster from using the “Breeze” name anywhere in Massachusetts.

    https://www.933thebreeze.com/

    https://en.wikipedia.org/wiki/WLIM

    The 2 Largest stations that are non-iheart owned stations to use the Breeze so far are WLIM Long Island and 98.7 Detroit (Entercom Owned). I wonder how long will Iheart allow competing radio station owners to use the Breeze Brand before they have to require them to pay royalties to Iheart?

    https://en.wikipedia.org/wiki/WLIM

    Entercom Launches 98.7 The Breeze Detroit

    #184485

    Bill Recto
    Participant

    https://www.iheart.com/live/the-breeze-8143/

     

    Update Iheart Radio has released the national edition of “The Breeze” for the rest of the country on the Iheart app.

    #184486

    Uncle Kaimbridge
    Participant

    Wonder if they would consider running it on the main channel?

    The only way iHeart puts “Breeze” on a main channel is if they flip WHLK 106.5 The Lake to soft AC…which would be going back to their “Lite Rock 106 1/2 WLTF” roots in a way.

    Ah, remember, this is the Boston board….I don’t think they are too concerned about the Cleveland stations here! P=)

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    #184489

    raccoonradio
    Participant

    Yes and someone wondered on the other board if they might put Breeze on the main 94.5 signal–Jam’n may be doing too well for that to happen but who knows. It was also noted there than iHR is saving money by not having any HD3 signals in Boston. Blues Radio Mojo was taken off WZLX 100.7 when iHR got the station, and became the HD2 home for WRKO.

    I don’t know if there will be an HD2 or HD3 spot for Talk 1200 *as noted, they don’t want any HD3 apparently). Not sure if WKAF 97.7 has an HD2 (I can pick up the main signal at least). The iHR HD2s are now Breeze (94.5), WRKO (100.7), Evolution (101.7), WBZ AM (107.9) and whatever they have on WKAF 97.7

    Now, I’m not sure if he’s still running the ‘Easy as the Breeze’ slogan on WJIB 740, but I wonder how WJIB owner Bob Bittner feels about this…now that The Breeze will be on dozens of HD radios in the region 😉

    • This reply was modified 3 weeks, 3 days ago by  raccoonradio.
    • This reply was modified 3 weeks, 3 days ago by  raccoonradio.
    • This reply was modified 3 weeks, 3 days ago by  raccoonradio.
    #184494

    Nathan Obral
    Participant

    In either market, there’s no full-power signal available for such a format on iHeart’s end. These moves were ostensibly made to claim the “Breeze” name and prevent the competition from using it, especially Entercom (although as noted above by raccoonradio, Bob Bittner may have some fun with the first usage claim of “Breeze” in the market). I definitely wouldn’t be worried at 94.5, 101.7 or even 97.7 (which seems to have found a niche as a flanker for 94.5 and KISS).

    I might take iHeart’s attempt in Boston a bit more seriously if they had a translator to relay 94.5-2 for the vast majority who don’t have an HD Radio.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

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