CKLW question [even though it's not in the Cleveland market]

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  • Posted In: Cleveland


  • Participant
    #185253

    thenetwork –

    Interesting stuff.  Any idea what the rationale was for an instrumentals requirement?


    Participant
    #185268
    There has been no change to CKLW’s licensed pattern. They have from time to time had to do transmitter and antenna work (there was a transmitter fire last year). The chances of CKLW and CKWW switching frequencies are slim and none. The News/Talk is doing excellent in Windsor, and any audience delivered with oldies will be minimal and over age 60.

    Is that pattern change recent? I’ve heard them very well driving between Columbus and Cleveland on 71. In the thread on another board that I referenced above, the suggestion was made (not by me and in a “I can dream” sort of way), that a poster wishes 580 and 800 could switch formats. Put the Windsor-centric programming on 580 and the oldies on 800. Again, one can dream.

    Been about two years since I’ve been able to pick them up [and that was mostly at night]. If I was north of I-80 they came in very clear during daytime/nightime. Now, they’re a rumor. And CKLW/CKWW switching formats isn’t going to happen. CKWW is only 500 watts, CKLW 50,000. Unlike U.S. stations, I believe Canadian stations have to get permission from the CRTC [Canadian version of the FCC] if they want to switch formats. This is so they don’t have like 8 stations with a country format in one area.

    Participant
    #185273
    • This reply was modified 4 months, 1 week ago by  thenetwork.

    Participant
    #185274
    There has been no change to CKLW’s licensed pattern. They have from time to time had to do transmitter and antenna work (there was a transmitter fire last year). The chances of CKLW and CKWW switching frequencies are slim and none. The News/Talk is doing excellent in Windsor, and any audience delivered with oldies will be minimal and over age 60.

    Is that pattern change recent? I’ve heard them very well driving between Columbus and Cleveland on 71. In the thread on another board that I referenced above, the suggestion was made (not by me and in a “I can dream” sort of way), that a poster wishes 580 and 800 could switch formats. Put the Windsor-centric programming on 580 and the oldies on 800. Again, one can dream.

    Been about two years since I’ve been able to pick them up [and that was mostly at night]. If I was north of I-80 they came in very clear during daytime/nightime. Now, they’re a rumor. And CKLW/CKWW switching formats isn’t going to happen. CKWW is only 500 watts, CKLW 50,000. Unlike U.S. stations, I believe Canadian stations have to get permission from the CRTC [Canadian version of the FCC] if they want to switch formats. This is so they don’t have like 8 stations with a country format in one area.
    The only logical thing I could think of off the top of my head was that 93.9 was once an elevator music station prior to when CKLW-FM switched to oldies, and perhaps somehow, they had to keep that aspect intact as a condition of retaining their format license.  I know that the CRTC was protective of their native music, but deciding what music gets to be played where was a little ridiculous.

    Participant
    #185329

    When I was listening to AM580 CKWW, I would only hear it in the daytime, never at night. Mostly I listened to it in my car, driving around Cleveland, Ohio or to and from the city on I-71.

    I believe CKWW 580 is a daytime only station (someone correct me if I’m wrong).

    Participant
    #185332

    The audience on most talk stations is not completely, but is heavily white males age 55+, if not 65+.

    At least with oldies you have a shot at some women, and the ability to sell advertising to smaller & the few mid-size businesses who want to reach the biggest spenders: women…even if they are older. With talk it’s more or less the same old men. Just bein’ real.

    Neither format, or traditional classic rock for that matter, do well in the advertiser & ad agency best loved demo: women 25-54.

     


    Participant
    #185338
    I believe CKWW 580 is a daytime only station (someone correct me if I’m wrong).

    It’s not a daytimer; in fact, I’m not sure if there are any true daytimers within Canada.  It does, though, have very low power (500 watts), both day and night.  The low position on the dial (580) might help, but I don’t know by how much.

     


    Participant
    #185339

    The audience on most talk stations is not completely, but is heavily white males age 55+, if not 65+.

    That explains the topic I heard while monitoring AM800 mid-day in Parma.  A guy was talking about circumcision and how bad it was for the non religious practice of circumcising  infant males.  This was during the 11:00 AM hour  one day last week.
    BTW: The signal was listenable but weak with brief fade-outs along Pleasant Valley Rd. (ironically it was strongest at the bottom of the hill at the Ridge Rd. intersection), nowhere near the powerhouse it once was as “The Big 8”.  If they didn’t change thier pattern how do you explain the differences in reception in N.E. Ohio?
    • This reply was modified 4 months ago by  michael p.

    Participant
    #185341

    From DX News Logging  January 21 issue. “800 CKLW   ON Windsor- 1/1 0657- Noted all by itself with Decent signal. Many mentions of ‘radio 800’ and full ID at 0700 ( JN cadet creek Texas) “The Signal still gets out Their.

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