Posted In: Digital Radio
The announcement by iHeart and Grupo Acir was made today, although the full launch might be tied in with this weekend’s Fiesta Latina; the new Mexican platform includes both Acir’s stations and iHeart’s. Also, this appears to be a major expansion of a deal from 2014, whereby Acir’s stations were carried on the platform within the U.S.
¡Buenos días México! pic.twitter.com/0WZWtRJXeY
— iHeartRadioMx (@iHeartRadioMx) October 29, 2018
- This topic was modified 7 months, 3 weeks ago by Eric Jon Magnuson.
Some more details about what’s in (and not in) the new platform are at both https://techcrunch.com/2018/10/29/iheartradio-mexico and https://www.rbr.com/iheart-radio-mexico-app.
Also, I’m still not sure how truly new they are, but it looks like the digital-only channels are just now starting to get promoted…
— 88.9 Noticias (@889Noticias) October 30, 2018
Since the launch, I’ve been occasionally playing one or two of the online-only stations. However, I really didn’t have an opportunity to go deeper until today. It looks like the Mexican outlets involve: terrestrial stations; likely online-only extensions of the primary national brands (Amor, Mix, Radio Felicidad, and La Comadre); separate online-only formats (i.e., not involving a brand extension); and largely U.S.-based formats from iHeart. (Podcasts are also mentioned, but aren’t listed alongside the stations.)
The listings can be quite cluttered, so perhaps the best place to start is either from the homepage (at https://iheartradio.mx), where most of the non-brand-extension online-only stations are directly mentioned (under “Radio OnLine”), or from the filtered listings for Mexico City (at https://www.iheart.com/live/country/MX/city/ciudaddemexico-cmx-766), which includes most (or maybe even all) of the non-terrestrial offerings, plus only the local (CDMX-area) terrestrial stations. I haven’t had any issues so far playing the streams within the U.S.
An important clarification to the above: It looks like at least one other station owner (Grupo Radio Centro) has its outlets included on the platform; indeed, GRC has also had ties with iHeart dating back to 2014 (even though the Mexican platform itself apparently only involves Acir and iHeart). In the aforementioned listings for Mexico City, GRC’s outlets appear toward the end/bottom, but above most of the iHeart-only offerings (with Acir’s at the overall top). Not too surprisingly, GRC’s other largest markets should be Guadalajara and Monterrey.
As an interesting extension, there’s now an iHeartRadio-branded studio in the recently opened Guadalajara location of the global KidZania chain of entertainment centers. (Per Wikipedia, the one in Monterrey has something that’s fairly similar, but involving the locally based Multimedios Televisión.) Supposedly, recordings that are created in the new studio can end up in podcast form, on the iHR site.
Separately, just in case, another market with a good number of GRC stations is Cd. Juarez (which apparently includes some that target El Paso). That said, something that I’ve run into recently with GRC (at least, with its CDMX outlets) is that the company can overhaul or outright flip formats on a station without changing its branding or even logo–or change at all how it’s listed on iHR.
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