November 12, 2018 at 10:16 am #184420
I have actually suggested to a former WAKR co-worker they hire 2 more full time news people and go back to really being “Akron’s (local) News Authority” & run 60’s-80’s pop oldies/classic hits 9:00am until 6:00am the next day (when no Indians, Cavs, Browns, OSU games air). I’d do “1590 & FM 93.5….WAKR”….if it was me. Not sure they will ever do this, but it’d be much wiser than trying to compete with at least 4 existing sports-dominant stations.
With so many newspapers with tiny local news reporter staffs, heavy local news on WAKR. might be a much stronger approach than sports and local talk.
Nobody seems to know when the translator will launch. But, they will be directional to protect Massillon on the same frequency.November 12, 2018 at 5:08 pm #184429
If WAKR gets their 250 watt translator on 93.5, do we suspect they’ll continue the all-talk format, or will they push back to more of an oldies music format? I would think the oldies and news format would go best with an FM translator. And they may even label as 93.5 and ditch mentions of 1590.I drive by WAKR’s tower site daily and noticed only the tallest tower has the aircraft warning light on now during the evening. I seem to remember in the past that all 4 towers used to be lit. Guess the FCC must have changed the rules. It has to be a money saving move by them.November 13, 2018 at 5:06 pm #184438
Should WAKR revert to a music format… that would be the third time in 25 years. They previously flipped from news/talk to adult standards in 1993 and did so again in 1999.
The irony is that WAKR had a large amount of local news during the last go-around with oldies a decade ago, far more than most full-service radio stations of the pre-1996 era.
Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!November 14, 2018 at 7:37 pm #184444
I hope WAKR sticks with the news/talk format. They have plenty of good local hosts and content to build on. “The Jason Sokol Show” is an example. Here’s a local talk show that covers it all. You’ll hear his local interpretation of the topics national talkers are featuring, but he also does great hometown topics, both about the Akron area and Northeast Ohio. That’s really refreshing when all the national talkers all cover the same topics, generally. Additionally, he jumps into sports now-and-then, which adds to the diversity of topics on his show and helps make it “I’ll stick around and listen” radio. The fact that Jason Sokol has the ability and knowledge to competently cover all of these topics is a real plus.November 14, 2018 at 10:29 pm #184447
MAYBE… if WAKR arrives on FM, they’ll be better equipped to compete with WNIR. That’s the problem, both stations have a lot of local talk, but WNIR has listener loyalties that run deep, and have been for over 40 years (remember, they were one of the first all-talk FM stations out there). WAKR really can’t compete with the overall playing field being so lopsided in WNIR’s favor; heck, they couldn’t compete with WNIR in their previous two attempts at talk radio.
At the very least, I’d give it a shot with the current lineup once 93.5 signs on. If there remains no traction, flip it to oldies.
Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!November 15, 2018 at 3:45 pm #184455
In the real world, format changes are made 100% for the guess what will generate the highest revenue….not what’s the coolest sounding format to radio hobbyists.
WHLO would not have dropped Jim Albright and not replaced him with another, different local host if they truly believed local talk would generate more revenue.
To keep banging away with talk & sports hosts who go 20, 30 minutes with no calls is economically foolish, IMHO. There’s only so many talk format shares of listeners for the AM -or- FM bands. The demos are heavily male & age 55, if not 65+.
The simple reality is most businesses are seeking customers in their 30’s, 40’s & 50’s….folks in their prime spending years. Real world. That’s not talk radio’s core audience.
Translation: there’s only so many listeners in any market for that format….talk. Even sportstalk.
Time to try something else. Why beat your head against a brick wall?November 16, 2018 at 2:14 pm #184457
WAKR’s local talkers seem to be on the younger side. I believe that Jason Sokol is pushing no more than 30 years old. Given advertising and promotion for them, they may be able to attract a more youthful audience.
Another question is, when we talk music and AM radio, it’s always some form of “oldies” which, based on the name “oldies”, indicates an older audience to begin with. Under the right circumstances, whatever they may be, could there be a music format successful on AM that isn’t “oldies”?November 30, 2018 at 11:36 am #184661
Jim Albright gets replaced with Dave Ramsey. After listening to Dave, I get the point. He has a bunch of people with unrealistic financial situations come on his show and brag about how they pay off their mortgage. Then he casually mentions that they’re both doctors or lawyers (in their 20’s) who earn several hundred K a year and have no kids. But continues to say that you can do the same just as easily… you just need to find a better job.December 3, 2018 at 2:29 pm #184702
I liked Jim, but he seemed horribly miscast in his role at WHLO. Given the political slant of the station’s syndicated programs, his show, while a nice palate cleanser, seemed little more than a cynical attempt by iHeart to take down WNIR with little regard for his talents or concern for meshing well with the format. I can’t help but think that there were days he would have liked to discuss something other than politics, but his callers generally refused to follow him down that path. What a waste.I don’t believe it was all the programing departments’ doing. Jim actively knocked Republicans and especially Trump on a daily basis, trying to be subtle, but always making it plainly obvious to listeners. On one broadcast, and I quote, he said “I hate President Trump”. I then wrote an email asking why during the Obama administration, he was more middle of the road. Also said I would have liked to have been a fly on the wall when the programming director had his meeting after the election of Trump. His on air reply seemed to indicate indirectly that he had no choice in the matter but to push the anti Trump programming. This is a sad reality that broadcast personalities must face, and I had enjoyed his show for nearly a decade until he made that hate statement. I knew then that the gig was up. I wish you well Jim. Juan.December 3, 2018 at 2:31 pm #184703
If WAKR gets their 250 watt translator on 93.5, do we suspect they’ll continue the all-talk format, or will they push back to more of an oldies music format? I would think the oldies and news format would go best with an FM translator. And they may even label as 93.5 and ditch mentions of 1590.I drive by WAKR’s tower site daily and noticed only the tallest tower has the aircraft warning light on now during the evening. I seem to remember in the past that all 4 towers used to be lit. Guess the FCC must have changed the rules. It has to be a money saving move by them.More like someone is too lazy to climb the other towers and change the bulbs. It happens all the time. A tower climber costs money, but far less than a suite filed by an aircraft company for negligence.
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