LAFAYETTE, Ind. — Star City Broadcasting, a new media company, recently aired its first newscast. The inaugural newscast ran on Monday.
Star City Broadcasting owns television channels WPBI NBC 16 and WPBI Fox 16 in addition to four radio stations. The new media company also recently announced it will launch a local ABC affiliate. When established, WPBI’s newscast will run on that station as well.
The newscast covers events in the Greater Lafayette market. Chris Morisse Vizza will serve as the station’s news director. She has worked as a journalist within Greater Lafayette for more than 25 years.
“I am excited to be part of the Star City News startup and to have this opportunity to provide in-depth perspective on the issues, events and decisions that affect people in the Greater Lafayette area,” Vizza said.
Sarah Blakely, a 2012 graduate of Purdue University, will serve as anchor. She will host the broadcast out of a studio in Little Rock, Arkansas.
Tom Comerford, WPBI’s general manager, said the broadcast is filling a necessary hole in the local market in terms of news coverage. He added that as Lafayette grows it makes more sense to have local network affiliates, instead of those out of Indianapolis.
“Lafayette is growing up; it’s time for it to have its own affiliates,” Comerford said.
For a town the size of Lafayette, he continued, there is no reason to have Indianapolis affiliates running programming locally.
“No one in Indianapolis ever cared about Lafayette unless something really bad happened there,” Comerford said, who previously worked in Indianapolis.