My 101.7 Set to Flip After Christmas

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  • Posted In: Cleveland


  • Participant
    #184536

    WHOF has announced on its website that they will changing its format completely on December 26.  The last time the station changed was when they tweaked from AC to Adult Hits as “The ’80s and More.”  Rumor has it it will be a “breeze” coming through what is right now “Christmas 101.7.”


    Participant
    #184539

    WHOF has announced on its website that they will changing its format completely on December 26. The last time the station changed was when they tweaked from AC to Adult Hits as “The ’80s and More.” Rumor has it it will be a “breeze” coming through what is right now “Christmas 101.7.”

    Makes sense…kinda going back to it’s roots.

    As I said before, if there were a “breeze” to come through Cleveland, a “lake” would have to be drained…other than that, 101.7 will be the one “Breeze” station in NE Ohio.


    Participant
    #184545

    Don’t get too excited.  We’re talking about iHeart Radio.  Do you expect a unique and gigantic playlist (whatever it may be)?


    Participant
    #184549

    Don’t get too excited. We’re talking about iHeart Radio. Do you expect a unique and gigantic playlist (whatever it may be)?

    Or even a playlist that’s (barely) curated locally and not totally outsourced from their corporate HQ?

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!


    Participant
    #184552

    Don’t get too excited. We’re talking about iHeart Radio. Do you expect a unique and gigantic playlist (whatever it may be)?

    Umm no but for whatever reason its Iheart trying to stop companies like Entercom, Cumulus and Alpha from taking the Breeze in their markets. But in the meantime we need to wait for the PPM data for the Sacramento and Philadelphia Editions of the Breeze.

    https://ratings.radio-online.com/cgi-bin/rol.exe/arb009

    So far the only place where “The Breeze” is Successful is San Francisco given that its the flagship for the KISQ Edition of the Breeze and 2 years to do their version of the AC format in the Bay Area.


    Participant
    #184553

    iHeart and Entercom are treating the “Breeze” name as a franchise, like “Mix” in the mid-90s, “KISS FM” in the late-90s, “Jammin’ Oldies” in 1999, “GenX Radio” in 2006 (remember that?) and “Jack FM” from 2004 onward.

    Everyone loves to be a copycat.

    … But in the meantime we need to wait for the PPM data for the Sacramento and Philadelphia Editions of the Breeze.

    https://ratings.radio-online.com/cgi-bin/rol.exe/arb009

    12+ demos are beauty pageants, totally irrelevant and useless for any meaningful discussion about a format’s viability. A station may have terrible ratings in the 12+ but are excellent for a specific demo that may or may not bill well. And vice versa.

    So far the only place where “The Breeze” is Successful is San Francisco given that its the flagship for the KISQ Edition of the Breeze and 2 years to do their version of the AC format in the Bay Area.

    KISQ and KSWD in Seattle are two markets where the format has done surprisingly well.

    With all due respect, Bill, they are not “flagships of the KISQ edition” (???) but progenitors of the current iteration of… well… whatever you call easy oldies/AC/soft AC/soft rock.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!


    Participant
    #184559

     

    iHeart and Entercom are treating the “Breeze” name as a franchise, like “Mix” in the mid-90s, “KISS FM” in the late-90s, “Jammin’ Oldies” in 1999, “GenX Radio” in 2006 (remember that?) and “Jack FM” from 2004 onward. Everyone loves to be a copycat.

    … But in the meantime we need to wait for the PPM data for the Sacramento and Philadelphia Editions of the Breeze. https://ratings.radio-online.com/cgi-bin/rol.exe/arb009

    12+ demos are beauty pageants, totally irrelevant and useless for any meaningful discussion about a format’s viability. A station may have terrible ratings in the 12+ but are excellent for a specific demo that may or may not bill well. And vice versa.

    So far the only place where “The Breeze” is Successful is San Francisco given that its the flagship for the KISQ Edition of the Breeze and 2 years to do their version of the AC format in the Bay Area.

    KISQ and KSWD in Seattle are two markets where the format has done surprisingly well. With all due respect, Bill, they are not “flagships of the KISQ edition” (???) but progenitors of the current iteration of… well… whatever you call easy oldies/AC/soft AC/soft rock.

    You’re right though I meant to say that KISQ is the original station for Iheart’s the Breeze or “Patient Zero” for this current spread of the AC branding that other Iheart Owned stations and Entercom Detroit has used though.
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