No More Rush Limbaugh on WRKO

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This topic contains 68 replies, has 20 voices, and was last updated by  Charles Everett 3 years, 10 months ago.

Viewing 15 posts - 1 through 15 (of 69 total)
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  • #136250

    MTN Productions
    Participant

    It’s offiical! Rush Limbaugh is finally done with WRKO. I’m not a fan of political talk, but I don’t listen to him. But I don’t see WOR in New York City dumping Limbaugh anytime soon, WIBC in Minneapolis, MN is next on the chopping block which will be on the 4th of July weekend to dump Rush once and for all.

    http://mediamatters.org/blog/2015/05/19/bostons-wrko-dropping-rush-limbaughs-show-from/203671

    #136256

    borderblaster
    Participant

    Media Matters of course taking all the credit

    #136258

    Nathan Obral
    Participant

    Media Matters of course taking all the credit

    …when in fact, it is simple economics and demographics at play. The show is too costly for a station like WRKO to run, and the key audience for Rush’s show aged and was never replenished.

    But should anyone be surprised that certain two-bit political hack organizations are taking credit for something they weren’t directly responsible for?

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #136259

    raccoonradio
    Participant

    Media Matters can also take credit for the roaring success Air America was 🙂

    #136266

    Charles Everett
    Participant

    Y’all are about 36-48 hours late. Lance broke the news on his blog Tuesday morning — Boston dailies and the trades are playing catch-up.

    Media Matters of course taking all the credit

    Just like ESPN taking credit for stories it did not originate. 😉

    #136277

    thenetwork
    Participant

    It seems like every time I have tried to listen to Rush, it’s been his 3rd hour, which seems to be a little bit of talk which segues into a 5-minute live commercial, then a 3 minute commercial break, then 2 minutes of talk, commercial break, bottom of the hour news-break, another 5-minute live commercial read, quick call, commercial break, quick call or news item again quickly segueing into another live commercial, commercial break then goodbye.

    If all the final hour consists of is 85-95% “obscene profit-making time outs”, no wonder why stations don’t want to carry him anymore.

    #136281

    Joseph_Gallant

    Believe it or not, I wouldn’t discount Rush staying on WRKO-680 or returning there after a short hiatus.

    That’s because the “hand” of Rush’s distributor, Premiere Networks, (in poker terms) is not as strong as many think.

    The only other real option is WMEX-1510. But since Rush is (if my memory serves me correct) one of the few syndicated talk shows where (or maybe the only one) where subscribing stations actually pay a syndicator to carry it, I wonder if WMEX would “Show Premiere The Money”. I believe most other syndicated talk shows are on a barter basis, where stations get it free in exchange for some of the ad spots that the distributor sells to national sponsors. ‘MEX may not want to pay-up.

    Since several other CBS-owned stations do carry him, there is a very slight chance WBZ-1030 may abandon all-news in mid-days to air Rush (perhaps preceded by a local talk show from 10 A.M. to 12 Noon).

    But I see the odds of that happening as no more than one in ten (perhaps even less). I severely doubt WBZ would want to abandon all-news during the midday hours. Plus Rush’s style doesn’t really “fit in” with the style of the station’s current evening and overnight hosts (Dan Rea and Bradley Jay during the week, Morgan White, Jr. and Jordan Rich on weekends).

    Rush Limbaugh is simply not WBZ’s “kind” of talk show in terms of origin (syndicated), timeslot (mid-days) or style (as noted above).

    The reason I think Rush could stay on or return to WRKO is that Premiere Networks may very quickly find out that there probably won’t be any takers for Rush in Boston, and that Premiere may have to come back hat-in-hand to ‘RKO, and accept any offer WRKO makes. Likely, it would be all-barter or possibly even Premiere paying ‘RKO to run the show.

    In fact, I think the odds are about six in ten that Rush will either stay on ‘RKO or return there after a short hiatus. Accepting anything WRKO may offer might be the only way for the show to stay on the air in Boston.

    #136288

    Eric Jon Magnuson
    Participant

    The only other real option is WMEX-1510.

    I personally wouldn’t rule out 1260 at this point–especially if either Salem or iHeart ends up buying it. However, Premiere wouldn’t have issued its statement earlier in the week if it didn’t already have a good idea about where the show would end up.

    Premiere probably also knew some time ago about ‘RKO aiming to drop the show–not just specifically because of the reports regarding a new morning-drive program, but also likely because of the recent ratings in middays: To quote Wednesday’s “Tom Taylor Now” (at http://us6.campaign-archive1.com/?u=78b390ff9f5b002e3f050238c&id=57ba5b7cec)…

    Looking at WRKO’s age 6+ AQH shares, the trendline has risen 1.4-1.8-2.3 in the last three Nielsen PPM monthlies. That’s almost certainly driven by the return of local talent and Boston Herald columnist Howie Carr to afternoons. That daypart is said to have tripled over the last three months. While the 10am-3pm daypart that includes three hours of Limbaugh are flat and have begun to trail the station’s total-week share.

    (emphasis added)

    Also, don’t forget that Entercom made a fairly similar move a few months ago in Kansas City–where it broke apart KMBZ’s AM/FM simulcast, in favor of a largely local format on the FM and mostly syndicated shows (including Rush) on the AM.

    #136290

    Nathan Obral
    Participant

    Since several other CBS-owned stations do carry him, there is a very slight chance WBZ-1030 may abandon all-news in mid-days to air Rush (perhaps preceded by a local talk show from 10 A.M. to 12 Noon).

    But I see the odds of that happening as no more than one in ten (perhaps even less). I severely doubt WBZ would want to abandon all-news during the midday hours. Plus Rush’s style doesn’t really “fit in” with the style of the station’s current evening and overnight hosts (Dan Rea and Bradley Jay during the week, Morgan White, Jr. and Jordan Rich on weekends).

    Rush Limbaugh is simply not WBZ’s “kind” of talk show in terms of origin (syndicated), timeslot (mid-days) or style (as noted above).

    With all due respect, your idea of Rush on WBZ has been thoroughly and systematically discredited and disproven. His show is such a colossal mismatch, is toxic to WBZ’s core audience, and has been on a steady decline in quality and listenability.

    Lance even outright told you that the odds of WBZ picking up the show are more accurately at 1,000,000 to 1. Lance is being generous. The odds as I see it are 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 to 1.

    It is almost as if you deliberatly ignore anyone who disproves any of your far-fetched schemes. So quit it. To call your idea a fallacy is an insult to fallacies.

    Believe it or not, I wouldn’t discount Rush staying on WRKO-680 or returning there after a short hiatus.

    The reason I think Rush could stay on or return to WRKO is that Premiere Networks may very quickly find out that there probably won’t be any takers for Rush in Boston, and that Premiere may have to come back hat-in-hand to ‘RKO, and accept any offer WRKO makes. Likely, it would be all-barter or possibly even Premiere paying ‘RKO to run the show.

    In fact, I think the odds are about six in ten that Rush will either stay on ‘RKO or return there after a short hiatus. Accepting anything WRKO may offer might be the only way for the show to stay on the air in Boston.

    Do you even read the trades? WRKO is outright handing his time slot to Jeff Kuhner!

    Jeff Kuhner is the answer to “who will replace Rush Limbaugh on Entercom’s Boston talker WRKO/680?” Kuhner’s been a columnist for the Washington Times and has filled in for radio hosts Mark Levin, Michael Savage and Howie Carr (on WRKO). Since October 2012 he’s handled mornings on WRKO. In June he’ll assume Limbaugh’s noon-3pm slot on WRKO – but then (next question) who will take over mornings? Moving Kuhner to early afternoons lets him lead into 3-7pm host Howie Carr, who’s had a noticeable positive effect on the ratings since he circled back to ’RKO.

    WRKO is 100% done with Rush’s show. It is not coming back to ol’ 680 in any way, shape or form.

    Don’t even assume that there will be a Hail Mary Pass in the works.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #136293

    BRW
    Participant

    Believe it or not, I wouldn’t discount Rush staying on WRKO-680 or returning there after a short hiatus.

    That’s because the “hand” of Rush’s distributor, Premiere Networks, (in poker terms) is not as strong as many think.

    The only other real option is WMEX-1510. But since Rush is (if my memory serves me correct) one of the few syndicated talk shows where (or maybe the only one) where subscribing stations actually pay a syndicator to carry it, I wonder if WMEX would “Show Premiere The Money”. I believe most other syndicated talk shows are on a barter basis, where stations get it free in exchange for some of the ad spots that the distributor sells to national sponsors. ‘MEX may not want to pay-up.

    Since several other CBS-owned stations do carry him, there is a very slight chance WBZ-1030 may abandon all-news in mid-days to air Rush (perhaps preceded by a local talk show from 10 A.M. to 12 Noon).

    But I see the odds of that happening as no more than one in ten (perhaps even less). I severely doubt WBZ would want to abandon all-news during the midday hours. Plus Rush’s style doesn’t really “fit in” with the style of the station’s current evening and overnight hosts (Dan Rea and Bradley Jay during the week, Morgan White, Jr. and Jordan Rich on weekends).

    Rush Limbaugh is simply not WBZ’s “kind” of talk show in terms of origin (syndicated), timeslot (mid-days) or style (as noted above).

    The reason I think Rush could stay on or return to WRKO is that Premiere Networks may very quickly find out that there probably won’t be any takers for Rush in Boston, and that Premiere may have to come back hat-in-hand to ‘RKO, and accept any offer WRKO makes. Likely, it would be all-barter or possibly even Premiere paying ‘RKO to run the show.

    In fact, I think the odds are about six in ten that Rush will either stay on ‘RKO or return there after a short hiatus. Accepting anything WRKO may offer might be the only way for the show to stay on the air in Boston.

    Just like Imus, Rush has become a dinosaur. His time has come and gone. Successful hosts/stations today are in tune with the audience and are active on all social media platforms. Rush hardly posts on Twitter. He has no idea and/or oblivious to what is going on in the digital world. He still talks about the same stuff he did 25 years ago. If you don’t roll with progress, the progress rolls without you. He has become completely irrelevant in today’s media universe.

    For you to suggest that he ends up on one of the top performing stations in the market is completely asinine. It just makes you sound really idiotic.

    #136301

    Autodyne
    Member

    Just like Imus, Rush has become a dinosaur. His time has come and gone. Successful hosts/stations today are blah blah blah blah blah…..

    600+ stations, top-rated syndicated host in the country, large dedicated listenership, keeping countless AM stations alive in an age where AM is in sunset mode. He talks about “the same thing as 25 years ago” because politics is the same as it was 25 years ago (albeit with ever-lower standards for what constitutes an electable politician, a less-informed electorate and more egregious extra-constitutional transgressions) and politics is Limbaugh’s format. Get it? He talks sports and personality, but politics is his calling card; it’s what his listeners tune in for, expect and enjoy.

    Even on stations where his draw isn’t what it used to be, most AM stations have nothing viable to replace him and his format brethren with. Top market AMs may be able to afford local hosts and pay for them with recovered spot revenue; most mid and smaller markets cannot. Watch the ratings and demos at AMers who try switching to fluff talk. RKO is replacing Rush with a conservative host who makes Limbaugh look tame by comparison. They know what their audience wants as a lead in to also-conservative Carr. They just want more revenue from it.

    For you to suggest that he ends up on one of the top performing stations in the market is completely asinine. It just makes you sound really idiotic.

    Limbaugh is on top-performing talk stations in many if not most of his markets. In Boston, it’s highly unlikely that Rush’ll show up on WBZ (he’s not their format), but if any of you has “proof” that Limbaugh isn’t being picked up by BZ, please direct me to it – that would be a statement from CBS, Premiere, or perhaps Blackstrap’s LMA partner, not your opinion. Opinions are like elbows; everybody has ’em. It’s how you use them that counts.

    The poster speculating that Rush might end up at BZ states his reasons for that speculation. You can evaluate them for what they are, yet all you do is bleat your unfounded opinion and insult the poster.

    Guess who sounds idiotic in that scenario.

    This isn’t Twitter. Let’s set the bar higher than ‘twit.’

    #136304

    sparks
    Member

    I believe that going back to 1200 or moving to 1510 are his only real options here.

    Out of market 830 is likely something he may wind up on, effectively sticking a fork in Rush for Boston.

    #136305

    Charles Everett
    Participant

    iHeartMedia is leasing WXKS to Bloomberg for its Financial News format. Bloomberg is not about to break format on AM 1200 for a 3-hour political talk show that’s on while US stock markets are open.

    And forget about WCRN — it’s located in Worcester where iHeart’s WTAG carries Limbaugh.

    #136318

    radioperson
    Participant

    Media Matters can also take credit for the roaring success Air America was :)

    Lib talk has never worked on commercial radio for a number of reasons, both demographically and style-wise for the available, generally AM, audience. However, Air America’s business plan was dumb: Instead of offering shows individually, they made you take the whole network 24/7 PLUS tried to actually mount a news department. Talk shows take forever to mature, and even a TV big shot like Bill O’Reilly couldn’t make it in radio straight out of the box. They also did not figure on the need for lots and lots of seed money, or mile-deep pockets like Salem who couldn’t care less about their talk network’s microscopic ratings.

    But to Rush…

    Demos demos demos. This is what is doing him in. Nothing to do with his political leanings or various campaigns against him. Demos demos demos. And Rush’s demos are almost all on the upper end and getting older every day. He may have a pretty good total audience figure, but if it is lots of 67 year olds, then it is almost meaningless from an ad revenue standpoint.

    It is the Red Skelton/Jackie Gleason factor. Red and Jackie were still (I believe) in the top 10 when CBS-TV let them go in the late 1960s. However, between their escalating salaries, and the escalating demos, the ROI on the shows was not good.

    #136339

    Autodyne
    Member

    Air America’s business plan was dumb: Instead of offering shows individually, they made you take the whole network 24/7 PLUS tried to actually mount a news department. Talk shows take forever to mature, and even a TV big shot like Bill O’Reilly couldn’t make it in radio straight out of the box.

    All true, but AA’s biggest problem was that they selected hosts based on their ideological celebrity rather than their ability to entertain. Al Franken may have been a known name from SNL, but he wasn’t a radio guy and his show suffered for it. Same for most of the hosts. Only Randy Rhodes had substantial radio experience, though her show, and she, eventually succumbed to other issues.

    But to Rush…

    Demos demos demos. This is what is doing him in. … It is the Red Skelton/Jackie Gleason factor. Red and Jackie were still (I believe) in the top 10 when CBS-TV let them go in the late 1960s. However, between their escalating salaries, and the escalating demos, the ROI on the shows was not good.

    And this might well be true of Rush, Hannity, Levin and others in conservative talk except that, unlike TV, AM has found no way to attract younger demos outside of sports programming, and even that fares better on FM in many markets. So even if it’s hard to sell Limbaugh and Friends due to demos and national advertisers’ self-defeating fear of ‘controversy,’ they’re still the best programming bet that most AM affiliates have.

    Takeaway: medium and small-market AM talkers need to learn to sell their loyal, long-TSL older demo audiences to local advertisers. There are few palatable alternatives (brokered programming and the sale of stick real estate where it has any value are all that come to mind, and from a radio view, they definitely aren’t palatable).

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