This program is to confront the challenges that NPR and Member stations face today.
The Public Radio Incubation Lab will apply this proven approach to some of the most pressing challenges that NPR and Member stations face. The working topics for the three rotations are:
Leveraging Digital Scale to Drive Station Membership: Exploring ways to deepen engagement on NPR.org and other digital platforms in order to provide stations with leads for donations and membership.
Working Better Together: Developing tools and practices that enable stations to collaborate with one another and NPR.
The New Frontier of Audio Discovery: Helping public radio strengthen its leadership position in the delivery, discovery and monetization of on-demand audio.
The first rotation, “Leveraging Digital Scale to Drive Station Membership,” begins March 11.