Something "New" Coming to Fresh 102.7

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  • Posted In: New York / Long Island


  • Participant
    #183147

    When I realized that NASH beat FRESH in the June ratings,I knew a change was due.This market needs a combination of south jersey’s 93.1,the east end’s 104.7 with a sprinkling of WHUD,but skewing older is not gonna strip LITE  of its dominance.


    Participant
    #183148

    When I realized that NASH beat FRESH in the June ratings,I knew a change was due.This market needs a combination of south jersey’s 93.1,the east end’s 104.7 with a sprinkling of WHUD,but skewing older is not gonna strip LITE of its dominance.

    skewing older will do nothing except decrease billing…

    Member
    #183149

    The site already updated to the NEW 102.7…check it out…”Upbeat Variety for Your Workday”New 102.7 Logo


    Participant
    #183150

    That’s actually a different logo from what had been on those social-media accounts yesterday–although that other logo got (largely) removed today.

     


    Member
    #183151

    The first signs of the All New 102.7 just aired during a community insert during the last commercial set. A new on-air personality talking about “Join the All New 102.7 Team”, and other events in NYC. Sounded good, but no jingle, just yet.


    Member
    #183152

    Looks like they launched without anything special at 6AM. The TOH was with the “New 102.7” name. Zedd’s “The Middle”, still Hot AC? The site is still refreshing to Fresh 102.7, but with the updated New 102.7 name, just like last night. Very anti-climactic.


    Participant
    #183153

    There was no announcement at 7 AM as stated in the communication from All-Access.


    Participant
    #183154

    Change up the airstaff. Slight tweak to music and positioning. That’s all that was widely anticipated. Not sure what those of you who are underwhelmed expected…


    Member
    #183155

    There was no announcement at 7 AM as stated in the communication from All-Access.

    That’s why I was skeptical of that. They were the only source stating this piece of information. No sweepers actually verbally stated 7AM. Actual “launch” was at 6AM. I will have an aircheck up soon.

    Participant
    #183158

    The site already updated to the NEW 102.7…check it out…”Upbeat Variety for Your Workday”New 102.7 Logo

    Heh, a nice subtle nod to the station’s past.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!


    Participant
    #183159

    Nobody at LITE should be worried.If I was in charge of WPLJ,I would go with a lighter than light format like the East End’s 104.7 and South Jersey’s 93.1.With the surge in NASH’s promo efforts,it may be possible that they  again will beat,however slightly,102.7 in the  July ratings.


    Participant
    #183160

    It’s not about the 12+ topline. It’s all about the 25-54 female demo; the same demo cut into a million pieces by Z, KTU, WLTW, WNEW, Nash (to an extent) and WPLJ.

    WNEW is merely going with the recurrents and a 90s-00s gold library – mixed in with some new product – making it a good combo with the older-skewing CBS-FM.

    This retooling, along with flipping 92.3 to modern rock, takes Entercom New York out of competition entirely with KTU and Z, but pits both WNEW and CBS-FM directly against WLTW.

    I’m not altogether sure PLJ needs to do much, aside from possibly going full-on against KTU.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!


    Member
    #183161

    Here is the launch video, along with a compilation of most of the sweepers on the All “New 102.7”.

    https://youtu.be/26V19jA2Bro

    Some sweepers are complete jabs at Lite. I don’t get why though. Desperation? This station likely won’t do well…


    Participant
    #183164

    Per the corporate press release (at http://entercom.com/press/entercom-to-relaunch-102-7-fm-as-wnew-new-102-7-in-new-york, but also included in the updated main-site post), the station “will remain a Hot AC format”; “Hot AC” is also specifically mentioned in the release’s quote from Susan Larkin.

     


    Member
    #183166

    I’m more surprised they didn’t go classic hip, hop like they did in Chicago. I realize the numbers with CHH fade quickly but NY  is a different market and has quite the history with hip, hop.

    I don’t plan on seeing any stellar ratings for WNEW with this minor tweak. Most non radio buffs won’t even notice.

     

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