Posted In: New York / Long Island
When I realized that NASH beat FRESH in the June ratings,I knew a change was due.This market needs a combination of south jersey’s 93.1,the east end’s 104.7 with a sprinkling of WHUD,but skewing older is not gonna strip LITE of its dominance.skewing older will do nothing except decrease billing…
There was no announcement at 7 AM as stated in the communication from All-Access.That’s why I was skeptical of that. They were the only source stating this piece of information. No sweepers actually verbally stated 7AM. Actual “launch” was at 6AM. I will have an aircheck up soon.
Nobody at LITE should be worried.If I was in charge of WPLJ,I would go with a lighter than light format like the East End’s 104.7 and South Jersey’s 93.1.With the surge in NASH’s promo efforts,it may be possible that they again will beat,however slightly,102.7 in the July ratings.
It’s not about the 12+ topline. It’s all about the 25-54 female demo; the same demo cut into a million pieces by Z, KTU, WLTW, WNEW, Nash (to an extent) and WPLJ.
WNEW is merely going with the recurrents and a 90s-00s gold library – mixed in with some new product – making it a good combo with the older-skewing CBS-FM.
This retooling, along with flipping 92.3 to modern rock, takes Entercom New York out of competition entirely with KTU and Z, but pits both WNEW and CBS-FM directly against WLTW.
I’m not altogether sure PLJ needs to do much, aside from possibly going full-on against KTU.
Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!
Per the corporate press release (at http://entercom.com/press/entercom-to-relaunch-102-7-fm-as-wnew-new-102-7-in-new-york, but also included in the updated main-site post), the station “will remain a Hot AC format”; “Hot AC” is also specifically mentioned in the release’s quote from Susan Larkin.
I’m more surprised they didn’t go classic hip, hop like they did in Chicago. I realize the numbers with CHH fade quickly but NY is a different market and has quite the history with hip, hop.
I don’t plan on seeing any stellar ratings for WNEW with this minor tweak. Most non radio buffs won’t even notice.
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