Still no all-Christmas on 93.3??

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This topic contains 12 replies, has 7 voices, and was last updated by  nu_roo_2 3 weeks, 3 days ago.

Viewing 13 posts - 1 through 13 (of 13 total)
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  • #178554

    NuRoo2
    Participant

    Hard to believe it’s already November 21 and 93.3 The Bus is still only playing a couple Christmas tunes an hour.  Their Facebook page has some upset listeners (some claiming to now be ex-listeners).  Posts on this board indicate  that last  year they went all-Christmas by Nov 5.

    I wonder if their big jump in ratings in the October PPM influenced this year’s timing (5.5 -> 6.4, for #3, behind COL & NCI)?  Personally, I prefer to wait until after Thanksgiving before listening to Christmas music.

    #178557

    xmusicmatt
    Participant

    Yes last year they flipped quite early on Nov 5th. In general this is the latest I have remembered 93.3 going without Christmas 24/7 in I don’t know how many years. I almost wonder if iHeart won’t go 24/7 Christmas this year? Crazy but they might.

    I do know Sunny 95 plans to go all Christmas and of course CCM 104.9 The River and 95.9 The Fish will be all Christmas I am sure by Black Friday.

    #178560

    Nathan Obral
    Participant

    WMJI up in Cleveland is flipping to Christmas tomorrow (Wednesday) at 9am. Maybe that’s the same course of action with The Bus – start it right on Thanksgiving weekend.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #178599

    xmusicmatt
    Participant

    93.3 is all Christmas as of this morning. Not sure their flip time but it had to be before 9:30 am.

    #178622

    Rob Mackenzie
    Participant

    Sunny 95 started Wednesday night/Thursday morning at Midnight, 93.3 The Bus started at 6am on Thursday.
    As noted, 93.3 has almost always jumped in early in November. For the last few years, Sunny has changed on Thanksgiving, just like they did this year. While both stations see a boost, WODC typically takes the crown. This year, it will be interesting to see the numbers of the December and Holiday monthlies.

    #178629

    xmusicmatt
    Participant

    Sunny 95 started Wednesday night/Thursday morning at Midnight, 93.3 The Bus started at 6am on Thursday.
    As noted, 93.3 has almost always jumped in early in November. For the last few years, Sunny has changed on Thanksgiving, just like they did this year. While both stations see a boost, WODC typically takes the crown. This year, it will be interesting to see the numbers of the December and Holiday monthlies.

    Agreed – I almost wonder if 93.3 held off because they knew Sunny wouldn’t flip early. Sunny has never been a super early flip though they have when “All Christmas” was the rage flipped earlier than Thanksgiving but generally the last few years waited till Thanksgiving.

    95.9 The Fish flipped on sometime Black Friday (I am guessing at 1a ET since they air Salem’s Today’s Christian Music which runs on CT since it’s based out of Nashville) and 104.9 The River flipped at 12mid on Black Friday.

    #178642

    xmusicmatt
    Participant

    I noticed today that AM 920/FM 95.1 WMNI is also all Christmas.

    #178645

    radioman18
    Participant

    1049 the river and 959 the fish flipped on Friday.

    #179989

    Rob Mackenzie
    Participant

    Sure enough, Sunny 95 took the Christmas trophy this year from 93.3, by almost 3 shares. It’s been quite awhile since 93.3 wasn’t the top Christmas station in Columbus.

    #180008

    xmusicmatt
    Participant

    Sure enough, Sunny 95 took the Christmas trophy this year from 93.3, by almost 3 shares. It’s been quite awhile since 93.3 wasn’t the top Christmas station in Columbus.

    I wonder if The Bus waiting so long this year (compared to past years) hurt them. While Sunny 95 did not flip prior to Black Friday they pulled I believe their best Christmas showing in awhile.

    #180035

    schmave
    Participant

    Black Friday is the perfect time to flip. The ratings apparently say differently, but 93.3 flipping right after Halloween in recent years … that’s just way too early. I love Christmas as much as anybody, but I like to clear Thanksgiving first before I throw myself full-on into the Christmas mood.

    #180059

    xmusicmatt
    Participant

    Black Friday is the perfect time to flip. The ratings apparently say differently, but 93.3 flipping right after Halloween in recent years … that’s just way too early. I love Christmas as much as anybody, but I like to clear Thanksgiving first before I throw myself full-on into the Christmas mood.

    Yeah I honestly almost wonder if The Bus waiting was because they knew their competition (The River and Sunny) would not flip till at least Thanksgiving Day. Generally most early flips are in an effort to beat the competition.

    #180071

    nu_roo_2
    Participant

    Black Friday is the perfect time to flip. The ratings apparently say differently, but 93.3 flipping right after Halloween in recent years … that’s just way too early. I love Christmas as much as anybody, but I like to clear Thanksgiving first before I throw myself full-on into the Christmas mood.

    Yeah I honestly almost wonder if The Bus waiting was because they knew their competition (The River and Sunny) would not flip till at least Thanksgiving Day. Generally most early flips are in an effort to beat the competition.

    93.3  had also just enjoyed a hefty jump in ratings for the regular format, so I wondered if they wanted to let that momentum continue a little longer before flipping to Christmas?
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