Today's 96.5

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This topic contains 6 replies, has 5 voices, and was last updated by Profile photo of homerjay homerjay 6 days, 2 hours ago.

Viewing 7 posts - 1 through 7 (of 7 total)
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  • #152855
    Profile photo of phillyradiogeek
    phillyradiogeek
    Participant

    Will anyone notice the difference between Amp and Today?

    Between the changes at WMMR, Ben-FM,  WOGL, and now 96.5 I think we’ve seen more activity the last two months then we’ve seen the last two years.

    #152870
    Profile photo of atthestars
    atthestars
    Participant

    There have been format and frequency changes at WRNB, WPPZ, and WPHI all in the past 4 months.

    #152929
    Profile photo of Ken P
    Ken P
    Participant

    What’s with all the stations now using “generic” style handles?  Today?  Radio 103.9 in NY? Yawn. Seems to be a trend.

    #152937
    Profile photo of atthestars
    atthestars
    Participant

    In PPM markets, broadcasters don’t need to rely on people remembering what stations they listened to during the week, instead they have the PPM recording what they listen to… so recall and branding is not QUITE as important (but you still want to make sure people know what station they’re listening to so they tune back in again.)

     

    But for purely ratings reasons… it’s not as important in PPM markets to have a catchy name for people to remember.

    #152946
    Profile photo of Ken P
    Ken P
    Participant

    I would still think marketing and word of mouth would be one of the main ways to promote your station.  A billboard with “Radio 104.5” on it really doesn’t sell anything.  Or telling your friend about the new radio station you found would be a lot easier remembering and saying “Q102” than “Radio 102.1”

    #153034
    Profile photo of c roberts
    c roberts
    Participant

    Any thoughts about whether they should go after MoreFM with Chris McCoy?

    #153047
    Profile photo of homerjay
    homerjay
    Participant

    Not if it’s a purely nostalgia play,  no.

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