What Should Be Done to Turn Around WABC's Ratings?

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This topic contains 113 replies, has 35 voices, and was last updated by  John Basalla 5 days, 2 hours ago.

Viewing 15 posts - 76 through 90 (of 114 total)
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  • #149865

    Bill Recto
    Participant

    Looks like a couple of people need to take a course in fact-checking.

    WEPN-FM is owned by Emmis Communications and operated, under an LMA, by ESPN New York. LMA stands for Local Marketing Agreement, under which ESPN New York broadcasts its sports format. Emmis retains control of the transmitter and has all programming routed through a main studio at the Emmis cluster in the West Village.

    As for 77, this Presidential campaign is the perfect opportunity to gain an audience with the Political/Right-Wing format. Stay the course as the Gipper once said.

    . Thanks for the correction.

    #149880

    I am amused when people talk of “pulling the plug,” “let it go dark,” or “donate it” for perfectly viable full power radio properties.  These entities ARE valuable and I am not talking scrap value and land.  Didn’t 1560 sell for 10 million dollars (top of dial, dodgy antenna location, “worthless” AM signal)?  Mr. Recto’s suggestion of inventing something entirely new is a very good one, if 770 was in the hands of somebody with decent cash and imagination.  In my opinion, the radio industry needs new creativity desperately, and a full power blowtorch at the bottom of the heap could be a place to start, but you would need the right people and investors with patience.

    WABC’s beauty contest 6+ numbers are 1.8, 1.7, 1.5, 1.4 heading downhill in an election year.  I’ll be interested to see where they are in February 2017, but I would bet anybody a beer that with political talk, where WABC is now is where they are going to be then – treading water.  Political talk had a good ride, but like the ABC executives realized in 1982, what Musicradio was doing was over.  There is a lot someone could do with a full power signal in a major market, but it will take experienced radio people with access to money willing to try, experiment a little, and do something completely different.  (Short of that, moving a viable Sports format there would be cheap and might turn ratings around, a little – see posts above).

     

    • This reply was modified 1 month, 2 weeks ago by  Lance Venta.
    #149890

    60s-80s Oldies. A little bit older than CBS-FM. Aimed at 45-64. Not 24/7, obviously you have Imus, and a few shows they syndicate that need market clearance. Maybe a hybrid.

    Think of it as gaining a bunch of people who are not ready for all of the late 80s and 90s music that CBS-FM plays now.

    #149917

    homerjay
    Member

    No one is going to use AM for music outside of limited specialty formats.

    #149968

    MTN Productions
    Participant

    60s-80s Oldies. A little bit older than CBS-FM. Aimed at 45-64. Not 24/7, obviously you have Imus, and a few shows they syndicate that need market clearance. Maybe a hybrid.

    Think of it as gaining a bunch of people who are not ready for all of the late 80s and 90s music that CBS-FM plays now.

    Why not go to other places like Poughkeepsie where you can get the oldies on WGNY-FM’s “Fox Oldies” or you can go to Albany and listen to WROW’s “Magic 590/100.5” along with WLNG. All three stations are playing oldies now. I also enjoyed listening to my favorite DJ’s, Bob O from “Fox Oldies”, Brian “The Cannon” Bannon from WLNG, Bob Johnson from “Magic 590/100.5” and Richie Norris also on “Magic 590/100.5” every Saturday night from 6 PM to midnight.

    And also, there’s WBPM, they’re playing the same music than CBS-FM does now, and my favorite is JJ Carter.

    #150636

    Nathan Obral
    Participant

    As for 77, this Presidential campaign is the perfect opportunity to gain an audience with the Political/Right-Wing format. Stay the course as the Gipper once said.

    The only gains to be had during this election cycle are in the dirt-old demos that already constitute the overwhelming majority of talk radio listeners. And it still isn’t making any tangible impact on WABC.

    After November, the bottom will fall out on WABC, WLS, KABC, WPRO and any other Cumulus talk station that has a significant amount of personnel and a poor ROI. KABC is all-local for much of the day and they are close to drawing hashmarks. Ditto with WLS. WPRO is suffering after Buddy Cianci’s death… and he attracted an older audience to begin with.

    Look at what Cumulus has done to KGO as a foreshadowing of things to come.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #150637

    Nathan Obral
    Participant

    No one is going to use AM for music outside of limited specialty formats.

    Or for feeding a music format to an FM translator where an HD-2 signal isn’t available. Which you’ll see a lot more of on Class D AMs thanks to the AM Revitalization That Isn’t Really Plan.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #150641

    Nathan Obral
    Participant

    I am amused when people talk of “pulling the plug,” “let it go dark,” or “donate it” for perfectly viable full power radio properties. These entities ARE valuable and I am not talking scrap value and land. Didn’t 1560 sell for 10 million dollars (top of dial, dodgy antenna location, “worthless” AM signal)? Mr. Recto’s suggestion of inventing something entirely new is a very good one, if 770 was in the hands of somebody with decent cash and imagination. In my opinion, the radio industry needs new creativity desperately, and a full power blowtorch at the bottom of the heap could be a place to start, but you would need the right people and investors with patience.

    Cumulus’ thought process of “reinventing” talk radio includes hosts well-past-their-prime… Steve Dahl and Jonathan Brandmeier (in Johnny B’s case, failing total upward and having him take Dennis Miller’s WW1 time slot). Both got prime slots on WLS, with nothing to show for it.

    Then, there’s KGO. Cumulus fired the entire news department, and replaced a morning news block by clearing small-market hosts “Armstrong and Getty,” then following that up with a panoply of recycled hosts and tired thinking.

    Creativity and innovation are sorely needed, but you’ll never find that at Cumulus HQ.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #150648

    … After November, the bottom will fall out on WABC, WLS, KABC, WPRO and any other Cumulus talk station that has a significant amount of personnel and a poor ROI. KABC is all-local for much of the day and they are close to drawing hashmarks. Ditto with WLS. …

    WLS was at 2.0 in June and again in July. Political conventions combined with Chicago’s new rep as Murder City, U.S.A., not to mention White Sox baseball. Much, much better than “drawing hashmarks”.

    #150657

    Bill Recto
    Participant

    I am amused when people talk of “pulling the plug,” “let it go dark,” or “donate it” for perfectly viable full power radio properties. These entities ARE valuable and I am not talking scrap value and land. Didn’t 1560 sell for 10 million dollars (top of dial, dodgy antenna location, “worthless” AM signal)? Mr. Recto’s suggestion of inventing something entirely new is a very good one, if 770 was in the hands of somebody with decent cash and imagination. In my opinion, the radio industry needs new creativity desperately, and a full power blowtorch at the bottom of the heap could be a place to start, but you would need the right people and investors with patience.

    Cumulus’ thought process of “reinventing” talk radio includes hosts well-past-their-prime… Steve Dahl and Jonathan Brandmeier (in Johnny B’s case, failing total upward and having him take Dennis Miller’s WW1 time slot). Both got prime slots on WLS, with nothing to show for it. Then, there’s KGO. Cumulus fired the entire news department, and replaced a morning news block by clearing small-market hosts “Armstrong and Getty,” then following that up with a panoply of recycled hosts and tired thinking. Creativity and innovation are sorely needed, but you’ll never find that at Cumulus HQ.

    Cumulus has to deal with a contract extension for Mark Levin in San Francisco on their Other talk station KSFO. Ronn Owens was supposed to go to KSFO originally until it turned out that the move would violate Mark Levins contract yes the supposed 5-10 year extension he had. KGO has to deal with the fact that KQED the NPR News/talker in San Francisco is basically killing them off from recognition. At this point it does not matter what Cumulus does to the former ABC Radio stations. Cumulus is reaching a dead end here for KGO and others. Cumulus has to deal with an audience that hears talk shows on a podcast only format or shows that resemble the app show Ted Talks.

    #150671

    Nathan Obral
    Participant

    WLS was at 2.0 in June and again in July. Political conventions combined with Chicago’s new rep as Murder City, U.S.A., not to mention White Sox baseball. Much, much better than “drawing hashmarks”.

    A 2.0 12+ topline (beauty contest numbers, mind you) is still crap, especially in a high-profile election year when they supposedly should be experiencing the equivalent of a “CNN Effect.”

    What talk radio station is drawing any significant demographics beyond the 55-and-up crowd? 102.5 The Bone is the only one I can think of. (I can’t include WMMS, as they are only all-talk in drive times.) WLW might, but their lineup is starting to stagnate. And… that’s it.

    Wait until AFTER the election, when the audiences for WLS drops like a stone.** Then Cumulus will start the bloodbath.

    ** You’ll see a more dramatic drop-off should Trump lose, which is still highly probable. The ratings drop-offs for many talk stations after President Obama’s reelection was drastic and dramatic.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #150691

    radio wraith
    Member

    AM radio is essentially dead, thanks in part to relaxed regulations and the resultant increases  in stations and corporate conglomerates.

    There are too many radio stations in most markets. Anything new you could devise for AM will sound better on one of those too many FMs. Anything new that works corporate will try to syndicate or simulcast across their stations, thus eliminating the essential local appeal. Most people under 40 think you’re talking about morning when referring to AM radio.

    #150693

    Barry
    Participant

    In the recent overall ratings in Morristown NJ,  AM talk stations WABC and WOR were #2 and #4 respectively. WMTR, an AM oldies music station, is tied for #8.

    Older demos there?

    Morristown seems to be a great market for Cumulus stations. In addition to WABC, WPLJ is #3 and Nash FM #6.

    #150698

    Bill Recto
    Participant

    I am amused when people talk of “pulling the plug,” “let it go dark,” or “donate it” for perfectly viable full power radio properties. These entities ARE valuable and I am not talking scrap value and land. Didn’t 1560 sell for 10 million dollars (top of dial, dodgy antenna location, “worthless” AM signal)? Mr. Recto’s suggestion of inventing something entirely new is a very good one, if 770 was in the hands of somebody with decent cash and imagination. In my opinion, the radio industry needs new creativity desperately, and a full power blowtorch at the bottom of the heap could be a place to start, but you would need the right people and investors with patience.

    Cumulus’ thought process of “reinventing” talk radio includes hosts well-past-their-prime… Steve Dahl and Jonathan Brandmeier (in Johnny B’s case, failing total upward and having him take Dennis Miller’s WW1 time slot). Both got prime slots on WLS, with nothing to show for it. Then, there’s KGO. Cumulus fired the entire news department, and replaced a morning news block by clearing small-market hosts “Armstrong and Getty,” then following that up with a panoply of recycled hosts and tired thinking. Creativity and innovation are sorely needed, but you’ll never find that at Cumulus HQ.

    Yes and KABC-AM has done a variation to the KGO-AM Slogan
    the Current 790 KABC calls themselves News/Talk Evolved.
    Its basically the variation to the “Next Generation KGO 810” during their hype.  Only question here is what’s the point of the slogan when the current audiences to talk shows go to podcasts directly on their apps.
    #150702

    Nathan Obral
    Participant

    Yes and KABC-AM has done a variation to the KGO-AM Slogan

    http://www.kabc.com/station-information/

    the Current 790 KABC calls themselves News/Talk Evolved.

    Its basically the variation to the “Next Generation KGO 810” during their hype. Only question here is what’s the point of the slogan when the current audiences to talk shows go to podcasts directly on their apps.

    I chuckle at 790 KABC calling itself “Evolved” when they are still running the same tired old hosts on one of the weaker AM signals in the market (which will only get much worse when KABC is evicted from their longtime transmitter site onto a dixplex elsewhere).

    KGO is tanking big-time with “Armstrong and Getty” drawing one-half the ratings of their former rolling news block. But, it’s cheaper for them to run.

    The “next generation” KGO and “Evolved” KABC are simply born from the mind of a marketing consultant in an attempt to put some lipstick on two pigs. It doesn’t change the fact that you’re still looking at two pigs.

    As the vast majority of hosts continue to embrace outdated philosophies, debt-ridden mega-conglomerates force any remaining programmers to utilize outmoded thinking, audiences still consist of graying/dying demographics and stations offer uninspired programming… podcasts will be very low on the long list of factors contributing to the death of the news/talk format.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

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