What Should Be Done to Turn Around WABC's Ratings?

RadioInsight Community Forums Northeast New York / Long Island What Should Be Done to Turn Around WABC's Ratings?

The login box issue should be resolved. If you are still having issues you can still use the alternate link, but please inform us so we can investigate.

This topic contains 113 replies, has 35 voices, and was last updated by  John Basalla 5 days, 1 hour ago.

Viewing 15 posts - 91 through 105 (of 114 total)
  • Author
    Posts
  • #150703

    Bill Recto
    Participant

    Yes and KABC-AM has done a variation to the KGO-AM Slogan

    http://www.kabc.com/station-information/

    the Current 790 KABC calls themselves News/Talk Evolved.

    Its basically the variation to the “Next Generation KGO 810” during their hype. Only question here is what’s the point of the slogan when the current audiences to talk shows go to podcasts directly on their apps.

    I chuckle at 790 KABC calling itself “Evolved” when they are still running the same tired old hosts on one of the weaker AM signals in the market (which will only get much worse when KABC is evicted from their longtime transmitter site onto a dixplex elsewhere).

    KGO is tanking big-time with “Armstrong and Getty” drawing one-half the ratings of their former rolling news block. But, it’s cheaper for them to run.

    The “next generation” KGO and “Evolved” KABC are simply born from the mind of a marketing consultant in an attempt to put some lipstick on two pigs. It doesn’t change the fact that you’re still looking at two pigs.

    As the vast majority of hosts continue to embrace outdated philosophies, debt-ridden mega-conglomerates force any remaining programmers to utilize outmoded thinking, audiences still consist of graying/dying demographics and stations offer uninspired programming… podcasts will be very low on the long list of factors contributing to the death of the news/talk format.

    http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n33265

    Even Disney has managed to produce a sports only podcast thats supposed to get younger audiences. Yes the Podcast is 30 for 30 and its supposed to be like “This American Life” but with Sports figures.
    Now I understand why Disney decided to go Podcast only on Slacker apps such as ABC Radio News, ESPN Radio and Radio Disney. Its because thats what younger listeners want and where the majority of the demos are at.

    http://ratings.radio-online.com/cgi-bin/rol.exe/arb009
    Heres a Bright Spot for Cumulus its Sports/Talk KNBR was Number one in the San Francisco MSA. But for KNBR the Durant to Warriors Gossip, The Warriors Players in the Olympics, The 49ers and Kapernick / Star Spangled Banner issue, Giants were a factor for KNBR going head to head with NPR News/Talk KQED-FM and KCBS All News.

    How is WABC-AM/ KSFO-AM and other Cumulus News/Talkers supposed to survive after November? Most of the News/Talkers I seen from Cumulus are dependent on an Audience that came from a political rally and they need political advertising for revenue for that to be viable. KABC-AM from the shows I seen were too Much like the Merlin era of WEMP-FM and that didn’t pan well either.

    What is the reasonable solution for that?

    #150900

    Nathan Obral
    Participant

    Heres a Bright Spot for Cumulus its Sports/Talk KNBR was Number one in the San Francisco MSA.

    Sports/talk radio is a whole different genre at this point and TBH should not be included in this discussion. Besides, KNBR recently lost the Warriors to a competing FM sports talker due to their Giants commitments. And 6+ demos are totally irrelevant. 😉

    That being said, the Knibber still dominates in many key demos. But losing the Warriors is not insignificant. And nothing lasts forever.

    How is WABC-AM/ KSFO-AM and other Cumulus News/Talkers supposed to survive after November? Most of the News/Talkers I seen from Cumulus are dependent on an Audience that came from a political rally and they need political advertising for revenue for that to be viable. KABC-AM from the shows I seen were too Much like the Merlin era of WEMP-FM and that didn’t pan well either.

    What is the reasonable solution for that?

    Bill, it’s what I have said on this thread over and over again. There is no “reasonable solution,” heck, there is no solution, period!

    Talk stations have NO FUTURE AFTER NOVEMBER. Once Election Day goes, that’s when the turn-off begins. And should Trump lose, the ratings drops will be YUUGE, as the remaining audience of old, angry, white males will not want to listen to the same old, angry, white male hosts who were wrong about Trump (notable exceptions will be WTMJ’s Charlie Sykes and, rather emphatically, WSB’s Erick Erickson**).

    No future, no future!

    ** Apparently that may not apply to Erickson for much longer.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #150905

    Bill Recto
    Participant

    Heres a Bright Spot for Cumulus its Sports/Talk KNBR was Number one in the San Francisco MSA.

    Sports/talk radio is a whole different genre at this point and TBH should not be included in this discussion. Besides, KNBR recently lost the Warriors to a competing FM sports talker due to their Giants commitments. And 6+ demos are totally irrelevant. ???? That being said, the Knibber still dominates in many key demos. But losing the Warriors is not insignificant. And nothing lasts forever.

    How is WABC-AM/ KSFO-AM and other Cumulus News/Talkers supposed to survive after November? Most of the News/Talkers I seen from Cumulus are dependent on an Audience that came from a political rally and they need political advertising for revenue for that to be viable. KABC-AM from the shows I seen were too Much like the Merlin era of WEMP-FM and that didn’t pan well either. What is the reasonable solution for that?

    Bill, it’s what I have said on this thread over and over again. There is no “reasonable solution,” heck, there is no solution, period! Talk stations have NO FUTURE AFTER NOVEMBER. Once Election Day goes, that’s when the turn-off begins. And should Trump lose, the ratings drops will be YUUGE, as the remaining audience of old, angry, white males will not want to listen to the same old, angry, white male hosts who were wrong about Trump (notable exceptions will be WTMJ’s Charlie Sykes and, rather emphatically, WSB’s Erick Erickson**). No future, no future! ** Apparently that may not apply to Erickson for much longer.

    Your Right the only solution here is to kill off KGO-AM, KABC-AM, WABC-AM, KSFO-AM. ABC/Disney was right to get rid of their former stations a decade ago and end their contract with Cumulus on New Years Day 2015.
    The Only issue here is can this “New ABC Radio” succeed with Podcast only or air only on apps to effectively get their demos
    I seen hype for this recently though but then again we have to wait an see if this move will pay off.
    #150907

    Nathan Obral
    Participant

    Your Right the only solution here is to kill off KGO-AM, KABC-AM, WABC-AM, KSFO-AM. ABC/Disney was right to get rid of their former stations a decade ago and end their contract with Cumulus on New Years Day 2015.

    http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n33338

    The Only issue here is can this “New ABC Radio” succeed with Podcast only or air only on apps to effectively get their demos

    http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n33338

    I seen hype for this recently though but then again we have to wait an see if this move will pay off.

    ABC has nothing to lose with podcasts. They are completely devoted to television, and even then, ABC Television is awfully low on Disney’s priority list.

    Marvel Studios, LucasFilm, ESPN, Pixar and Disney Studios are what drive Disney. ABC Television is just along for the ride, often acting as a marketing tool for Disney. Podcasts amount to nothing more than an long-term experiment, a plaything.

    The only thing that really matters to Disney and ABC are the number of OTA affiliates still signed up for “ABC News Radio,” as those newscasts and long-form features are the only thing that actually generate a profit.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #151136

    Barry
    Participant

    At the time of my original post about a year ago, WABC’s overall rating was a 1.3. Since then it had risen somewhat, only to fall back to 1.3 in the latest results, released yesterday. And of course this is in the midst of the presidential campaign, with last night’s debate garnering an enormous TV audience.

    Perhaps the morning show hosted by Imus still brings in considerable revenue? And along with Nash FM and WNBM, apparently clearing syndicated shows in New York is an important reason for continuing the current formats, despite the ratings.

    #152748

    MTN Productions
    Participant

    I’m trying to bump this thread, because it’s a few months old, but I want to let you know that I’ve heard the good news is that Sid Bernie is going to be on WABC starting January 3rd at 9 AM right after Don Imus. That means Don Imus is not doing the final hour anymore, because he originally ended at 10 AM, but you hear the 9 AM hour with Imus on another radio station WABY up in Albany or stream it online at

    http://www.wabyalbany.com

    WABY is also an oldies station at 900 AM where they’re now competing with WROW’s “Magic 590/100.5” and Albany’s home of Don Imus, and as I have just said, I am NOT a Don Imus fan myself, but I only listened to WCBS-FM every morning to hear my all-time favorite morning show, Scott Shannon.

    #152758

    Upon reflection, I tend to think we may be hyperventilating over the problems at WABC.  Certainly they have some; ratings are not close to where they were in 2000 and billing and revenue have to be down.  However, WABC has very solid beauty contest 12+ numbers in the suburbs, places where there are people with disposable income (3.1 in #20 Naussau/Suffolk, 2.1 in #148 Stamford/Norwalk, and the number two station in #120 Morristown at 4.9).  I would bet that the demos that count are challenged like all AM talk radio is, but are respectable enough to keep the format where it is.  The City itself is a liberal town, and conservative talk is going to be a harder sell.  (It is an urban place too; WNSH is a solid 1.8 in NYC, but ranks at number 6 in Morristown at 3.8).  Considering that WABC is doing well in the moneyed suburbs, cash poor Cumulus doesn’t need to make changes like we might think they do.

    #177743

    Nathan Obral
    Participant

    The problem is not just the ratings. It’s the ratings and the specific demo breakdowns, which is why the 12+ topline is as irrelevant as you can get.

    WABC may have decent ratings in suburbia but the majority of those listeners have aged out of any salable demo. So even when they do decent, they do horribly. If wealth and buying power mattered in spite of age, WQEW/WNEW, WHN, WPAT and WRFM would all still be around.

    I’d like some tangible proof that WABC is doing more than just treading water thanks to their all-brokered lineup on the weekends (which no doubt makes good coin).

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #178705

    MTN Productions
    Participant

    To keep the WABC discussion afloat, I heard the bad news that Cumulus, the company that owns WABC, WPLJ and WNSH is filing for chapter 11. Is this going to be the end of WABC, WPLJ and WNSH?

    Radio Giant Cumulus Files for Bankruptcy

    #178713

    limegrass69
    Participant

    If you actually read the article you linked, you’d understand that it is more or less business as usual.  It’s only “the end” for common stock holders.

    #178740

    MTN Productions
    Participant

    If you actually read the article you linked, you’d understand that it is more or less business as usual. It’s only “the end” for common stock holders.

    You’re right! Cumulus is now the WORST company that owns the three stations. I hope Cumulus is going to die if they sell the three stations. Look at the other companies that owns the stations, there’s iHeart who owns WLTW, WWPR, WKTU, WHTZ and WOR, Entercom where they now owns WCBS-FM, WCBS-AM, WINS, WBMP (now known as “Alt 92.3” and WFAN after CBS pulled the plug on these stations and other former CBS station stations across the country, thanks to Entercom for doing a great job of destroying the CBS Radio stations and properties.

    Now that Cumulus is going to be out of business, I hope maybe one of the ownership will be taking over WABC, WPLJ, WNSH and WFAS, you have a choice like Townsquare, Bonneville, Beasley, or whenever company are going to buy these four stations, any one of them will take over the four stations.

    Cumulus is going to be doomed if it’s not doing well, it’s going to be a doomsday for Cumulus and the four stations.

    #178743

    AM Rocks
    Member
    You’re right! Cumulus is now the WORST company that owns the three stations. I hope Cumulus is going to die if they sell the three stations. Look at the other companies that owns the stations, there’s iHeart who owns WLTW, WWPR, WKTU, WHTZ and WOR, Entercom where they now owns WCBS-FM, WCBS-AM, WINS, WBMP (now known as “Alt 92.3” and WFAN after CBS pulled the plug on these stations and other former CBS station stations across the country, thanks to Entercom for doing a great job of destroying the CBS Radio stations and properties. Quote
    So, explain to me how Entercom is destroying former CBS Radio stations?  They’ve owned them for, what, a week?  If anything, CBS killed them when they decided to sell and made all kinds of cuts in advance of the sale.  I think of the top 3 companies out there, iHeart, Entercom and Cumulus, at least Entercom has their s^$t together.
    #178745

    limegrass69
    Participant

    I’m sorry, but am I missing something? Where does he get the notion that Cumulus is going out of business? That’s not even close to what’s happening here. If anything, Cumulus will be in a relatively stronger financial position when they emerge from reorganization.

    #178747

    AM Rocks
    Member

    I’m sorry, but am I missing something? Where does he get the notion that Cumulus is going out of business? That’s not even close to what’s happening here. If anything, Cumulus will be in a relatively stronger financial position when they emerge from reorganization.

    Agreed.  Bankruptcy is not the end of line for any business, unless they choose that route or can’t come to an agreement with creditors.
    #184697

    MTN Productions
    Participant

    I decided to bump this thread, because this thread has been sitting around for a year, and just to give you an little update, According to the Neilson Audio PPM ratings for the month of November, WABC is not showing up in the ratings for the first time ever. Thanks to WOR’s success as a talk station, and WABC is a loser in the talk world. WOR is a big winner and finally beats WABC to the PUNCH!

    Michael Savage is leaving WABC and other stations by year’s end to do podcasting instead, and no word what he might replace Savage with a new afternoon show.

    Talk radio is now a dying format, and they’re going to compete with podcasting, but WOR isn’t going anywhere. The Mets season on WOR is over, get on with it.

    What’s the future of WABC will be if the next ratings never shows up? We shall see.

Viewing 15 posts - 91 through 105 (of 114 total)

You must be logged in to reply to this topic.

css.php