WTVN’s share was down in the just-released PPM, for the second month in a row. I wonder if Corby’s absence since his untimely passing partially drove the drop, and whether it will improve with Woody’s arrival.
I went back through some of their ratings. Last summer they were in the same share range as the latest release. I think the local dayparts have not been holding up well. Which is sad. I guess as long as they make money or they need the inventory, they will stay local. But sad not to see the giant at the top of the ratings.