Why Doesn't WCBS-FM 101.1 Actually Play Oldies Anymore?

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This topic contains 68 replies, has 36 voices, and was last updated by  silkie 6 days, 13 hours ago.

Viewing 15 posts - 1 through 15 (of 69 total)
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  • #112790

    Joe
    Participant

    Ever since CBS-FM came back on the air in 2007, they changed their format to late 60s, 70s, 80s, and now even the early 90s!!! Why no recognition for the 50s and early 60s? I rarely even hear Elvis Presley!!!

    #112792

    MattParker
    Blocked

    Because the target is moving. The target is the money demos, people ages 25 to 49. The station plays songs that were popular when people in the money demos were roughly 12 to 24 (middle school, high school, college, single and dating). The 50s and 60s have fallen off the end of the treadmill. That’s music for the money demo’s parents.

    It’s no longer Oldies (music Baby Boomers grew up with). It’s now Classic Hits (music gen X’ers grew up with). Oldies is disappearing. Just as music for Baby Boomers’ parents (standards, nostalgia, music of your life) disappeared.

    #112797

    Bill Recto
    Participant

    It does play oldies but that been redefined by station managers to 1970’s to 1990’s

    #112798

    CBS-FM is still playing oldies. In fact, Van Morrison “Brown-Eyed Girl” was heard in the past hour according to the station’s website.

    Maybe the OP was confused by all the classic rock that’s now heard on 101.1 in NYC.

    #112802

    Nathan Obral
    Participant

    The term “oldies” is still used by a few classic hits stations… but it is a subjective definition. Always has been. CBS-FM’s playlist has evolved more or less since they became an oldies outlet in 1972. Classic hits only really became en vogue as a change from OLD-ies, especially when you’re referring to 80s and 90s titles.

    As for CBS-FM, they haven’t used “oldies” in their positioning since 2004… one year before the JackFM fiasco.

    But as for oldies/classic hits stations with a 1955-1972 era playlist, those are very rare to find in the first place. A few exist – “Kool Kat Oldies 1380” WDLW/1380 Lorain is located right in my backyard, with a massive playlist accented with listener requests and live air talent on the weekends! Sadly, they do not stream… which is a shame, as my description does not do the station justice.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

    #112812

    MattParker
    Blocked

    Point is: The “O Word” is no longer considered acceptable in the biz. “Classic hits” is the preferred euphemism. OPs question is why does the format, by any name, no longer include Elvis and other 50s and early 60s recordings? Because people who remember that stuff are too old for most advertisers.

    When CBS-FM first went to the Oldies format in the early 70s, they didn’t play Crosby, Sinatra or Benny Goodman either. (WNEW did.)

    #112817

    Ever since Scott Shannon got there,there’s been more 80s then ever before…I wouldn’t be surprized to see a format flip for them.

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    #112822

    Bill Recto
    Participant

    Wait Some oldies stations in some DMA’s like KISQ-FM San Francisco refer to themselves as “Old School” Meaning songs from 1970’s to 1990’s are at play here and yes its All about $$$.

    #112828

    JeremyAndrews
    Participant

    CBS Radio does not do 50s and 60s music for the most part on any of their stations. They have a formula.

    They do however have 50s and Early 60s formatted HD-2 Channels in Detroit, Dallas and Los Angeles. Not New York and Chicago unfortunately.

    #112836

    Joe
    Participant

    Getting back to what I said about Elvis, the only song they ever play is Suspicious Minds and sometimes Burning Love

    #112837

    oldies76
    Blocked

    CBS-FM is still playing oldies. In fact, Van Morrison “Brown-Eyed Girl” was heard in the past hour according to the station’s website.

    “Brown Eyed Girl”???? Please. Sorry, that does not count.

    Celebrating 61 years of Classic Rock and Roll.

    #112846

    Alex Browne
    Participant

    Let me recommend another true oldies station — ’50s and ’60s music, well-chosen, that you can find on the TuneIn Radio app: WDJO/Cincinnati, Ohio.

    #112857

    Warren Hodges Jr
    Participant

    Because the target is moving. The target is the money demos, people ages 25 to 49. The station plays songs that were popular when people in the money demos were roughly 12 to 24 (middle school, high school, college, single and dating). The 50s and 60s have fallen off the end of the treadmill. That’s music for the money demo’s parents.

    It’s no longer Oldies (music Baby Boomers grew up with). It’s now Classic Hits (music gen X’ers grew up with). Oldies is disappearing. Just as music for Baby Boomers’ parents (standards, nostalgia, music of your life) disappeared.

    While absolutely true , what you said just made a bunch of us feel old, thanks :-))
    Seriously though WGNY-FM Oldies 98.9 Newburgh, NY mixes in some late 50’s into their 60’s and 70’s mix.

    #112858

    MattParker
    Blocked

    Warren, being old beats the alternative. 😉

    Small market stations can get away with being less tightly formatted and targeted than major market stations. It’s all about how much is a listener willing to put up with that he really doesn’t care about (or dislikes). Late 50s through the 70s; OK. Once you move to the 80s, 50s can be problematic. And for early baby boomers, 80s music can be problematic, too.

    People become aware of and interested in popular music at a certain point in life (likewise grooming, fashion and popular culture). These become ways to set themselves apart from older people (especially parental units) who are generally clueless about this stuff. And when those people stop dating and start having kids of their own, they check out on this stuff, become clueless themselves and the music that comes along becomes so much noise. There’s a 15 to 20 year nostalgia window and that’s what Oldies/Classic Hits focuses on. Young listeners are intolerant of what came before; older listeners of what came after.

    Now, somebody is going to complain about how wrong advertisers are not to want to reach 50 plus listeners, who have so much disposable income. Well, in large part, they are not disposing of it. They have raised their kids. They have, as George Carlin said, filled their house with “stuff.” And they are thinking about making that income last through retirement. In addition, they have already built up habits and brand loyalties which radio spots are unlikely to change. But there are some advertisers who do target older consumers but THEY DON’T BUY RADIO! Off the top of my head, there are six Oldies TV channels operating and filled with spots running 50s and 60s TV shows – often in markets which no longer have radio stations with popular music from the same period. Go figure.

    #112865

    Mike704
    Participant

    Listen, another side of the coin… I love ’50’s and ’60’s oldies as much as the next guy and probably more. How long do you expect to hear this stuff on the air though? Songs from the ’30’s and ’40’s didn’t last this long.

    The trouble radio programmers face is in the ’70’s music fractured into separate formats, Album Rock, Mellow Rock, Country Rock, Disco, and Top 40 shed all the mom and pop tunes to become CHR. The ’60’s give or take a few years was the last time we were all together.

    Now you can hear just about any kind of music you want from wherever you want, Spotify, YouTube, Rhapsody, Live 365, and Pandora. Music radio’s time has past just like MTV and VH-1. Anyone who thinks otherwise is living in their own “Oldies Format”.

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