Wolf Family sells WBNS Radio/TV

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  • Posted In: Columbus


  • Participant
    #187738

    Is there are a reason you omitting Saga as a possible buyer? Or perhaps a new entrant like Entercom, maybe even starting a new cluster if NABCO is finally ready to entertain a sale? And back to iHeart, would selling 106.7 allow them to buy WBNS-FM-AM?

    Saga’s at the cap with five FMs (I count 104.3). Entercom is a total non-starter, they are severely cash-strapped after merging into CBS Radio, and are firing talent left and right. Plus, iHeart needs to actually find a buyer for 106.7… EMF is the only plausible option.

    Otherwise I maintain my belief that Tegna will be stuck with 97.1/1460 for the long term. Foolish to put them on the block in a prolonged sellers’ market.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!


    Participant
    #187740

    Saga’s at the cap with five FMs (I count 104.3). Entercom is a total non-starter, they are severely cash-strapped after merging into CBS Radio, and are firing talent left and right. Plus, iHeart needs to actually find a buyer for 106.7… EMF is the only plausible option. Otherwise I maintain my belief that Tegna will be stuck with 97.1/1460 for the long term. Foolish to put them on the block in a prolonged sellers’ market.

    Nathan, I don’t know if i buy this…given the option to buy the BNS stations, I cant imagine that Saga wouldn’t drop a rimshot or two..(I would!!), The AM really doesn’t count. Would Radio One or Nabco go for this, I suspect they might, but not sure they have the stomach or resources, but you never know. The Full up one is IHeart, I suspect they too would sell something to get the Sports Contracts. Hell, I would think that anyone is town would love to get those signals, the question is how much will be offered to Tenga to give them up. As far as out of towners, it would be one hell of a way to enter this market, especially since it appears to most folks that this is likely to be a damned good year for OSU!


    Participant
    #187744

    Radio One has WTEM/Washington DC, which is an anomaly given that 1) it’s in Radio One’s home market, and 2) it’s a co-flagship of the market’s NFL team (which previously owned WTEM prior to exiting broadcasting). They don’t do sports anywhere else, having failed at it spectacularly in Cincinnati and shutting down 95.5’s format immediately. They are as likely a buyer as Salem, that it to say, not a buyer at all.

    NABCO is one of those type of clusters that is content with what they have and wouldn’t sell out, so they wouldn’t be an option to any supposed out-of-town chain. Nor would NABCO, Saga or iHeart overpay to get a duop that, thanks to their marquee attraction, is having a ratings boom and will fetch a massive price tag. Not in this economy.

    The reason why I’m so dismissive of this is because the current economics of the industry don’t work in Tegna’s favor at all, and the makeup of the market doesn’t encourage any simple transaction. Unless you really want 106.7 to become K-Love because there are no buyers for such a spin-off but EMF.

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!


    Participant
    #187747

    interesting point, but Tenga isn’t  interested in Radio….any you really can’t blame them, the dollar multiples in TV are way, way higher, and that’s what they they do.  Any profit they make off of operating a radio station is pennies to what they make in TV, so the only profit they make from radio is to sell it outright. I don’t think they will consider it worth the trouble!

    it seriously isn’t something I think they would even acknowledge, but it makes a massive bottom line difference to a radio broadcaster. I expect several folk to bid on it

     


    Participant
    #187748

    interesting point, but Tenga isn’t interested in Radio….any you really can’t blame them, the dollar multiples in TV are way, way higher, and that’s what they they do. Any profit they make off of operating a radio station is pennies to what they make in TV, so the only profit they make from radio is to sell it outright. I don’t think they will consider it worth the trouble!

    it seriously isn’t something I think they would even acknowledge, but it makes a massive bottom line difference to a radio broadcaster. I expect several folk to bid on it

    Hearst (WBAL/WIYY), Sinclair (KOMO/KVI/KPLZ) and Nexstar (WGN) would like to say hi. All three are pure-play TV chains that have not bothered to sell off their respective handful of radio stations via previous mergers and acquisitions. Nexstar found out the hard way that they CAN’T sell off WGN because no buyers exist, so they actually took it off the market.

    And even if Tegna put them up for sale, the asking price will be cost-prohibitive to anyone, even iHeart (which, it should be remembered, is still re-emerging from bankruptcy).

    Recorded in Ultra Stereo, the ultimately superior cousin to Normal Stereo!

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