WQKS Montgomery Flips To AC

Q96.1 96.1 Kiss KissFM WQKS Montgomery Willie BIt wasn’t the CHR we expected when we saw the domain registrations a few weeks ago as Bluewater Broadcasting launched AC “96.1 Kiss-FM” WQKS-FM Montgomery AL at 12:00am Wednesday.

The flip replaces Classic Hits “Q96.1” and places WQKS-FM in direct competition with Cumulus’ “Mix 103.3” WMXS. Promoting core artists as Elton John, Adele, Katy Perry, Bruno Mars, Kelly Clarkson and Taylor Swift, the station launched its new format with Sam Hunt “Take Your Time”, Mr. Mister “Broken Wings” and Pink “Please Don’t Leave Me”.

While Bluewater does not subscribe to Nielsen Audio’s ratings, WMXS was 7th of the listed stations in the Montgomery market in the Fall 2015 ratings with a 3.3 share, down from a 4.4 in the Spring.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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