Rumba Already Expands In Tampa

Rumba 106.5 WRUB Sarasota Tampa Bay 100.3 W262CPJust a couple weeks after launching Spanish Tropical “Rumba 106.5” WLTQ-FM Sarasota FL, iHeartMedia is expanding the station’s coverage in the Tampa market.

The “Rumba” programming is now being heard on 100.3 W262CP Bayonet Point/103.5 WFUS-HD2 Gulfport to reach the northern portions of Pinellas County including Palm Harbor, Dunedin, and Clearwater. It replaces jockless Alternative “Alt 100.3” on those signals.

Additionally 106.5 WLTQ-FM has changed its call letters to the more Rumba sounding WRUB.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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