KOMG Springfield Relaunches As 105.1 The Bull

105.1 The Bull Bob-FM KOMG Springfield Big D Bubba CameronAfter a day stunting with Christmas music, Midwest-Family Broadcasting has relaunched Country “105.1 Bob-FM” KOMG Willard/Springfield MO as “105.1 The Bull“.

Along with the new name KOMG adds the syndicated Big D & Bubba show for mornings. Current afternoon host Cameron Combs will be paired with Jerry Kidd in afternoons.

In the Fall 2015 Nielsen Audio ratings, KOMG was the lowest rated of the three Country stations in the Springfield market listed by Nielsen Audio with a 4.1 share. That placed it well behind Scripps’ market leading 94.7 KTTS and its 11.2 share and iHeartMedia’s “100.5 The Wolf” KSWF’s 6.1. A fourth Country station, “101.3 The Outlaw” KTXR was launched by Meyer Communications last November focusing on much of the Classic artists that Bob-FM mixed with currents.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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