104.9 WOW-FM Gainesville Moves To 100.9
The move gets the Classic Hits format off the rimshot signal of 104.9 and to the stronger in Gainesville 100.9. Despite the poor signal in Gainesville and non-existent signal in the Ocala half of the market, Wow-FM’s 1.1 share in the Fall 2015 Nielsen Audio ratings over-performed WXJZ’s 0.8 share. WXJZ had returned to the “Smooth-FM” brand in September 2015 following a run as Dance CHR “Party-FM“.
No word yet on what will come to 104.9 following the transitional period, but it wouldn’t be a shock to see WYGC return to the simulcast of sister “My Country 102.3” WTRS Dunnellon/Ocala that the station had prior to the launch of Wow-FM in February 2014.