iHeartRadio Partners With NPR For Streaming
Following their partnership with Libsyn for podcasts last week, iHeartRadio is continuing to open up its platform to other content providers.
iHeart has announced it and NPR have come to terms allowing Public News/Talk member stations to stream on the iHeartRadio platform with iHeart turning over 50% of the station’s landing page’s banner inventory to the station for donations and support.
iHeartMedia today announced an agreement with NPR that will allow its Member stations to make their live News Talk programming available via iHeartRadio, iHeartMedia’s free all-in-one digital music and live streaming radio service.
Through this agreement, more than 260 NPR Member stations will have the opportunity to stream their live programming on iHeartRadio, which is available across more than 80 unique device platforms including in-home entertainment, wearables, gaming consoles, enhanced auto dashboards and more. iHeartRadio has over a billion app downloads, more than 85 million registered users and its network reaches more than 85 million social followers offering these public radio stations the ability to reach millions of new listeners nationwide.
In support of the public radio mission, all stations that join iHeartRadio will also have access to fifty percent of their individual iHeartRadio landing page’s digital banner inventory to encourage listeners to donate and directly support the station’s public programming.
“The addition of NPR’s Member stations helps to create even more signature audio content for iHeartRadio listeners,” said Darren Davis, President of iHeartRadio & iHeartMedia Networks. “By joining forces, it is the perfect way for public radio stations to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are.”
“As part of our commitment to meeting audiences wherever they may be, this agreement provides another option for audiences to find public radio on their preferred listening platforms,” said Stephanie Miller, Managing Director of NPR Digital Services.
“iHeartRadio has been a valuable partner in helping us deliver and promote the content audiences most want, from The Current’s Prince music marathon, to our kids’ stream Rock the Cradle to Garrison Keillor’s final broadcast as host of A Prairie Home Companion,” said Diana Flotten, Director, Digital Partnerships and Business Development at American Public Media.
Public radio fans can visit iHeartRadio.com to check out all the available News Talk programming. iHeartRadio offers instant access to thousands of live radio stations from across the country, custom artist stations from a catalog of more than 24 million songs and 830,000 artists, on-demand podcasts and its newest feature “My Favorites Radio” which combines all of a listener’s favorite artists and thumbed up songs in one station personalized just for them.