Inner Banks Takes It Easy In Greenville NC
Inner Banks Media has flipped Variety Hits “G97.9” W250CJ Winterville/94.3 WRHD-HD2 Farmville NC to Soft AC “Easy 97.9“.
The new format is positioning itself as “Songs You Know, By Artists You Love” with hits from the 70s through today. Core artists are being listed as Rod Stewart, Elton John, Celine Dion, Adele, The Bee Gees, Billy Joel, Michael Buble, Bryan Adams, Chicago, The Eagles, and Eric Clapton.
The wide-ranging Greenville-New Bern-Jacksonville market which W250CJ is part of has not had a Mainstream AC since Beasley Media’s “V103.3” WMGV segued to Hot AC. The new format positions the translator between WMGV and sister Classic Hits 107.9 WNCT.