Tim ‘Romeo’ Herbster Named iHeart SVP/Programming Pacific Northwest
In addition to the two Portland stations he will directly manage, Herbster will also oversee programming for all of iHeartRadio’s stations in Anchorage and Fairbanks AK, Seattle and Spokane WA, and Portland. Most recently he was serving as Vice President Of Special Programming Projects for the company’s National Programming Projects in addition to hosting his nationally syndicated “Most Requested Live with Romeo” and “The iHeartRadio Countdown”, which will both continue. Herbster previously has programmed CHR “Q102” WIOQ Philadelphia, been Vice President of Programming for GOOM Radio, and Music Director at “Z100” WHTZ New York.
iHeartMedia announced today that Tim Herbster has been named Senior Vice President of Programming for its Pacific Northwest Region and Program Director of Z100 Portland and JAM’N 107.5 in Portland, effective October 3. iHeartMedia’s Pacific Northwest Region has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – in five markets, including Portland, OR; Seattle, WA; Spokane, WA; Fairbanks, AK; and Anchorage, AK.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Herbster will work closely with program directors, on-air personalities and sales to oversee on-air, digital and music programming for the radio station brands and their local events in iHeartMedia’s Pacific Northwest Region. He will report to Robert Dove, President of the Pacific Northwest Region for iHeartMedia, and will be based out of Portland.
“I’m thrilled to have Tim as my partner in overseeing the Pacific Northwest Region,” said Dove. “His extensive background in CHR and Rhythmic CHR formats will be key in the continued strategic development of our contemporary brands.”
“Tim’s smart, creative and calculated in his approach to programming stations,” said Andrew Jeffries, Executive Vice President of Programming, West Division for iHeartMedia. “He’s also great with talent – as he’s still filling that role each week on his national show – which gives him a unique perspective and interaction with people. We’re extremely excited to integrate him with our exceptional teams in the Pacific Northwest Region as they begin the next chapter with our products.”
Herbster, known widely as “Romeo,” is the host of the nationally syndicated “Most Requested Live with Romeo” and “The iHeartRadio Countdown” shows and will continue to host both shows in conjunction with his new position. In 2012, he was named Vice President of Special Programming Projects for iHeartMedia, where he managed large-scale national projects, including advertiser integration programs, and developed on-air and digital music programming and content. Herbster previously served as Program Director and hosted afternoons at Q102 in Philadelphia, where he was named FMQB’s “CHR PD of the Year” and the station was named “CHR Station of the Year” during his first year as Program Director in 2010. His extensive background also includes serving as Vice President of Programming at GOOM Radio, night on-air personality and Music Director at Z100 in New York City and on-air host and programming positions in Detroit, MI; Salt Lake City, UT; Nashville, TN; Erie, PA; and St. Marys, PA.
“It’s a true honor to lead programming for our roster of heritage and developing brands in our Pacific Northwest markets,” said Herbster. “Working alongside Andrew Jeffries and Robert Dove, we will continue to expand upon the Pacific Northwest Region’s commitment to ratings and revenue excellence. Thanks to iHeartMedia for the continued guidance and the opportunity of a lifetime!”
iHeartMedia has the number one reach of any media outlet in the Pacific Northwest Region. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users.