CBS Radio Creates EVP/Digital As Spinoff Nears
As CBS Radio prepares to spin-off from CBS Corporation, the division has appointed J.D. Crowley to the newly created position of Executive Vice President of Digital.
Crowley currently serves as SVP/General Manager of CBS Television Distribution. In his new role, which will report directly to CBS Radio President Andre Fernandez, Crowley will “develop and lead the future strategy of” CBS Radio’s station websites and social media, podcast platform Play.It, streaming platform Radio.com, and event directory Eventful.com. Crowley will also continue to work with CBS Local Digital Media’s Adam Wiener as CBS Radio will continue to work with the local television station division via a joint digital services agreement.
CBS RADIO today announced that it has appointed J.D. Crowley as executive vice president of digital, effective Monday, October 10, 2016. Crowley joins CBS RADIO in this newly created position from the Company’s sister division CBS Television Distribution, where he served as senior vice president and general manager of digital media. Crowley will be based at the Company’s corporate headquarters in NYC and report to CBS RADIO President, Andre Fernandez.
CBS RADIO’s current digital portfolio includes market-focused local websites operated jointly with CBS TV stations, local music and entertainment station websites, streaming service Radio.com, podcast network Play.it, event discovery business Eventful, mobile apps, and social media outreach. In his new role, Crowley will develop and lead the future strategy of these properties while collaborating on their present operations with CBS Local Digital Media, a division of CBS Corporation which currently manages the assets. In connection with its separation from CBS Corporation, CBS RADIO plans to continue to collaborate with CBS Local Digital Media via a joint digital services agreement.
“J.D. joins us at a monumental time for both CBS RADIO and the industry overall,” said Fernandez. “As we continue to evolve and reshape the future of CBS RADIO, the digital properties within our portfolio – both existing and forthcoming – play an increasingly important role in how we reach and engage consumers, provide value to advertisers and grow revenue. With J.D.’s appointment we are better poised than ever to harness the joint power and reach of our local and national digital properties.”
Crowley added, “Local stations are the bedrock of any radio company, and through our digital portfolio we are able to enrich listeners’ daily experience by reaching them wherever and whenever. With a focus on world-class products and industry-leading storytelling and experiences, I’m confident our digital efforts will help pave our road to success while retaining the personal connection with our audience that radio has always delivered. I am honored and excited to join CBS RADIO and look forward to working with the team to reimagine our future.”
“I’m thrilled to have J.D. as my colleague to support the current digital portfolio as he charts a path for the future growth of CBS RADIO’S digital footprint,” said Adam Wiener, Executive Vice President and General Manager of CBS Local Digital Media.
While at CBS Television Distribution, Crowley oversaw the creation of an in-house digital video studio to produce and distribute original content for dozens of leading brand advertisers, as well as CBSTD’s category-leading television brands. Crowley and his team also launched a successful digital publishing business, and forged deep partnerships with each of the major digital distribution and social platforms. One of his chief accomplishments at CBSTD was growing traffic across multiple sites in several categories to nearly 50M unique visitors globally over two years, with ETonline rising from #42 to #3 in the entertainment news category, and #1 in the category in video for 16 consecutive months.
Prior to CBSTVD, Crowley served as a senior supervising producer at Entertainment Tonight and The Insider. There he created an in-house creative and production group to develop and produce marketing campaigns, live events, and primetime specials, as well as creating custom branded programs for key advertising partners. He began his career as a producer at KCAL/KCBS Television in Los Angeles, and has created and produced programming across genres from newsmagazines, reality, investigative and special events. Crowley is the recipient of multiple Emmy, Promax/BDA, Telly, AP and RTNA Awards. He earned bachelor degrees in Cinema and Visual Anthropology from the University of Southern California.