New sign-on 106.1 WJRV Oliver Springs/Knoxville, TN has debuted bringing back a former station name back to the market. “106.1 The River” resurrects the branding that resided on 100.3 (and later 98.7) WOKI earlier this decade. The format lies in between AAA and Hot AC and includes many voicetracked jocks from Waitt Radio Networks.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.