CBS Radio has promoted Baltimore market manager and SVP/Sales Bob Phillips to the newly created role of Chief Revenue Officer.
Phillips will be based in New York and be responsible for leading all aspects of revenue generation for the company at the corporate, regional, and local levels. Phillips has spent most of his career in Baltimore working for United Broadcasting, Sconnix Broadcasting, and American Radio Systems into its acquisition by CBS where he rose to GSM and then GM of Oldies 105.7 WQSR before being named Market Manager for the cluster in 2000. He added the corporate duties of Senior Vice President/Director of Sales in July 2015.
CBS RADIO has named Bob Philips Chief Revenue Officer, effective immediately. In this newly created leadership position, Philips will be responsible for leading all aspects of revenue generation for the company at the corporate, regional, and local levels. Philips is based in the Company’s New York headquarters and reports to CBS RADIO’s President, Andre Fernandez.
Philips will develop fully integrated sales solutions enabling clients to reach and engage consumers and market their brands with clear and measurable impact. He will also develop breakthrough strategies to attract new revenue streams by utilizing the Company’s multi-platform portfolio, including local radio stations, digital products, and market-leading live events and experiences.
“Bob’s extensive radio and sales experience make him ideal to accelerate our efforts as we enter a new phase of the business,” said Fernandez. “His deep understanding of corporate, customer, category, and channel strategies will be instrumental in generating new revenue opportunities and ensuring our ability to deliver top-tier financial results.”
“It’s an exciting time for the radio industry,” added Philips. “We’ve never had more assets at our disposal to meet our clients’ needs and extend their iconic brands – our radio stations, digital assets and events are only the tip of the iceberg.”
Philips served as CBS RADIO’s senior vice president of sales since late 2015 where he oversaw sales efforts for the Company’s 117 over-the-air radio stations across 26 major markets. He also served as the Company’s Baltimore market manager since 2000, where he oversaw the day-to-day operations of the four-station cluster. Previously, he held leadership positions at Infinity Broadcasting and American Radio Systems.
Philips currently serves on the RAB Advisory Board and is an officer for the Maryland DC Delaware Broadcasters Association. He is also involved with many community and charitable associations.