Todd Mohr’s Mitten Media has launched AAA “106.3 The Mitten” WWMN Thompsonville/Traverse City and 107.7 W299CB Manistee MI.
Listing Dave Matthews, Sheryl Crow, John Mayer, Hozier, Avett Brothers, Talking Heads, Black Keys, Coldplay, Lumineers, Mumford & Sons, Peter Gabriel, Red Hot Chili Peppers, Van Morrison, and Capital Cities as core artists, the station is describing itself as “a town hall for an eclectic and arts-driven community”.
WWMN was previously licensed to Ludington as Hot AC WKLA-FM. That format and calls moved to 96.3 Ludington as “Hits 96” in August in preparation of the move to Thompsonville.