iHeartMedia has named Jose ‘El Gallo’ Gadea as Program Director for its Spanish Adult Hits “La Preciosa” network.
Gallo joins iHeartMedia from UniRadio’s Tijuana/San Diego cluster where he served as PD/Midday host of Regional Mexican “La Invasora 99.7” XHTY. He has also programmed Univision’s Regional Mexican “La Nueva 106.5” KLNV and Spanish AC “K-Love 102.9” KLQV San Diego and Emmis’ Regional Mexican “La Z 107.1” KLZT Austin.
He will be based at “La Preciosa 92.9” KFSO Visalia/Fresno CA, while overseeing other La Preciosa network stations in Bakersfield, Monterey/Salinas, Riverside/San Bernardino, Santa Barbara CA, San Antonio TX, and Sioux City IA.
iHeartMedia announced today that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately. iHeartMedia’s La Preciosa Network has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — across the country in cities including Sioux City, IA; Salinas/Monterey, CA; Bakersfield, CA; Riverside, CA; Santa Barbara, CA and San Antonio, TX.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company. Gadea will be responsible for devising and executing La Preciosa Network’s branding strategies, including all music programming, talent recruitment and coaching, and multi-market promotion. Along with the programming provided to all La Preciosa Network affiliates, Gadea will oversee daily operations at the network’s flagship radio station brand, La Preciosa 92.9 (KFSO-FM). He will report to Jeff Negrete, General Manager for La Preciosa Network, and will be based out of Fresno, CA.
“Jose is the ideal leader for the La Preciosa Network,” said Jeff Negrete, Area President for iHeartMedia Central California and General Manager of La Preciosa Network. “He is strategic, a perpetual student of our business and has displayed expertise in the communities he has worked, including Los Angeles, San Francisco, San Diego and Fresno. Under Jose’s leadership, La Preciosa will be strengthened with the best programming and content available. He is a winner.”
“It is an honor and a great opportunity for me to join iHeartMedia as Program Director for the La Preciosa Network,” said Jose Gadea. I look forward to working with Jeff Negrete and Area Senior Vice President of Programming Steve Weed, and putting my more than 25 years of experience into serving the Hispanic community and growing La Preciosa’s position in the Hispanic marketplace.”
Gadea previously worked as the Program Director for Uniradio, where he played a key role in managing a five-station market. He has also served as a program director at radio stations for Univision, Emmis, Border Media, and Heftel.
iHeartMedia has the number one reach of any media outlet in the Fresno market. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users.