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Hoodrich Radio Joins The Beat Atlanta

Mia 92.3 96.7 The Beat Atlanta Breakfast ClubiHeartMedia Urban “The Beat 92.3/96.7” 92.3 W222AF Marietta/96.1 WWPW-HD3 Atlanta/96.7 WRDG Peachtree City GA will launch “DJ Scream and Hoodrich Radio” at night from 7-11pm weekdays starting Monday, December 12.

Hoodrich Radio previously aired on Sunday nights on Radio-One Urban “Hot 107.9” WHTA, while an uncensored version will continue to air on SiriusXM’s Hip Hop Nation channel on Wednesdays from 10pm-12am.

iHeartMedia Atlanta today announced today the debut of DJ Scream and Hoodrich Radio on The Beat, the A’s New Home for Hip Hop N’ R&B, broadcasted on both 92.3 and 96.7. DJ Scream and Hoodrich Radio will broadcast weekdays from 7 – 11 p.m. EST beginning December 12.

The DJ Scream and Hoodrich Radio show will kick off with special celebrity appearances, custom mixes, and the daily music countdown show, The 8 o’clock Beatdown. The program will feature DJ Scream, a popular on-air personality who is known for connecting listeners with new music from established and rising Hip Hop and R&B artists. The program will broadcast exclusive interviews with notable names in music, as well as DJ Scream’s take on entertainment news and pop culture.

“This move is very exciting not only for me, but also for the city of Atlanta,” said DJ Scream. “The people have wanted more Hoodrich Radio for some time now, and I’m very elated to be able to deliver that to them on The Beat!”

“Putting DJ Scream nights on 92.3 & 96.7 The Beat is a game changing move in Atlanta radio,” said Dan Hunt, Program Director. “Hood Rich Radio now has a home five nights a week locally on The Beat and globally on iHeartRadio!”

“Signing DJ Scream to the team is a big win for the station,” said Justin Schaflander, President for iHeartMedia’s Atlanta Region. “The connections and credibility that he has not only in the Atlanta market but nationwide in the Hip Hop world will help us build our brand and continue to provide our listeners and partners the best content possible.”

iHeartMedia’s The Beat debuted on November 11, 2016 and broadcasts the popular morning show The Breakfast Club.

The Beat is a leading media outlet in the Atlanta market and its content is available across multiple platforms, including its broadcast station; online via its branded digital site; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users.

Sirius XM’s Hip Hop Nation will continue to broadcast the uncut and uncensored version of Hoodrich Radio every Wednesday from 10 p.m. to midnight EST.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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